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Apple's new 'Switch to Safari' campaign details why you should ditch Chrome

37 points3 hours9to5mac.com
TheDong • 2 hours ago

First let us install other browser engines on iOS, and then we can talk.

Safari has the most obscene monopoly of any browser ever. IE 6 came pre-installed on windows machines, but you could always install Mosaic or such.

Google Chromebooks come with Chrome as the only default browser, but you can still run Firefox on Chromebooks just fine (even in two different ways, the supported android app version, and the semi-supported linux terminal + launching firefox that way).

Heck, iOS's monopolistic behavior is so bad that multiple regions (the EU + Japan) have already ruled against their behavior, though in reality Apple has complied in a way that makes it impossible to actually make a second browser engine for iOS still (going against the spirit of the law, but the courts haven't caught up to them yet).

Safari is also an awful browser in that it requires someone to buy an expensive machine to see if their site works on it.

I can run a windows trial copy in a VM to see if my site works in IE, I can run Chrome or Firefox on linux to verify if my site works in them. I can install a free android emulator on any common OS to see that my site renders right in those.

But Apple doesn't give me a legal way to freely run an iOS simulator nor even a macOS VM on my linux machine, I have to pay money, to buy their hardware to see if my site will work on Safari.

And even worse, Safari is the browser with the largest number of rendering bugs and quirks currently, while also having a huge number of users (since iOS users can't install another browser), so any web developers are basically forced to shell out for apple hardware.

greggsy • 2 hours ago

Forgive my ignorance.

How is the iOS engine requirement considered a monopoly?

cassianoleal • 41 minutes ago

Because Apple controls the only browser engine that runs on iOS and iPadOS. There are no alternatives. Chrome, Firefox and other browsers are just the browser chrome on top of the Safari/WebKit engine. Apple will not allow anything else.

ur-whale • 2 hours ago

iOS is a de-facto monopoly in the first place.

brunoborges • 2 hours ago

Can you be more specific on how iOS blocks other browsers? You mean for embedded browser engine in apps?

mcraiha • 2 hours ago

"Apps that browse the web must use the appropriate WebKit framework and WebKit JavaScript." https://open-web-advocacy.org/blog/tim-berners-lee-on-apples...

JohnTHaller • 2 hours ago

iOS does not allow third party browser engines. Every browser you download from the iOS App Store is using 'Safari Lite' under the hood. It's ostensibly for security, but it's more about control.

jacquesm • 2 hours ago

You should ditch Chrome. And switch to FireFox.

barelysapient • 2 hours ago

I've been very happy with FireFox.

baal80spam • 2 hours ago

Nope.

ur-whale • 2 hours ago

> Nope

Really well argued, congrats.

curt15 • 2 hours ago

Safari has the same manifest v3 limitations that preclude the full-blooded ublock origin you get with Firefox.

armadyl • 2 hours ago

I notice no difference using AdGuard (in basic mode, with only the content blocking rules and no page read access) in Safari or uBOL in basic mode on Chrome vs. using UBO on Firefox. And in uBOL’s case you can always increase the filtering level if you’re willing to grant the extension read access to pages to basically match uBO. You can even hide/delete elements or add your own custom rules.

I feel like most people who make MV3 complaints didn’t bother actually trying it, they just repeat the default anti-MV3 talking points.

ctkhn • 46 minutes ago

Google serves ads and videos from the same servers. Adblock can't use DNS to drop the ads without dropping videos too. Ublock in firefox sees the actual content in my browser and can distinguish youtube videos from ads.

icantevenhold • 2 hours ago

I personally notice a lot of difference between AdGuard and UBO.

AdGuard just blocks much less.

toomim • 2 hours ago

Does it block ads in youtube videos?

2OEH8eoCRo0 • 2 hours ago

Why don't they lean into ad blockers and making the web less shitty? Is it because the web staying shitty makes people use apps instead?

icantevenhold • 2 hours ago

I’m sure that is a part of the reason. I hate apps with a passion…

PrimalPower • 2 hours ago

I was building an pdf export feature for one of my projects the other day.

And safari still behaves differently than my other browsers.

I usually try to give safari a chance whenever I’m working on Macs. I’m always forced to install chrome for some reason or another.

Until the random compatibility quirks stop I don’t see myself returning to safari.

freakynit • 2 hours ago

No thanks. We have seen multiple times now how it all starts with "good" stuff, then it gets more and more and more locked-down... to the point where you cannot even install apps on your own device, from wherever you want to.

No thanks.. I'd rather switch to Firefox, or even any other shitty browser, but not the one from any other gatekeeping monopoly.

glimshe • 2 hours ago

If Safari worked in all major OSs like Chrome, Brave and Firefox, I could consider that. I own a Mac but didn't switch to Safari because I use multiple OSs for my work.

SirMaster • 2 hours ago

It even used to run on Windows...

tkdb • 2 hours ago

The UX of Safari is just... not as good as chrome. On my phone, on my desktop, I just feel too much friction in the daily cycle of opening a thousand tabs.

The UX of Pages and Keynote are, IMO, far superior to Word/Powerpoint and Google Docs/Slides, but they lag adoption from... ecosystem inertia? I mention this as evidence of my objectivity in reflecting on UX.

DrBazza • 2 hours ago

'Find in page' is in.... 'Share' (on mobile). But Apple has the best UX, so who am I to argue?

idbnstra • 2 hours ago

yeah, for one, you can't put multiple tabs in a stack/accordion group

jonhohle • 2 hours ago

I’ve been using Safari since 2003. I was previously using Konqueror, so the transition was pretty easy. It’s always been fast and reliable and Mac-like. It’s nice to have a browser that is a browser and not something that’s attempting to be another operating system.

bob1029 • 2 hours ago

Safari is the ultimate way to browse HN.

For everything else, I use some chromium derivative that can traverse pirate streaming sites and ChatGPT without disintegrating under their weird JS workloads.

SirMaster • 2 hours ago

Could they please make Safari for Windows again?

malloci • 2 hours ago

They likely discontinued because there was barely any interest. Likely the only reason Safari has any use is that it's the default on MacOS and monopolized on i*OS.

theplumber • 2 hours ago

Apple forgot to mention Safari not being open source but rather tied to a proprietary platform not to mention Safari on mobile kept in a short leash to protect the AppStore.

mkirsten • 2 hours ago

Funnily, it's not a "Switch to Safari" campaign, but a "Stay on Safari" if you look at Apple's material.

samdixon • 2 hours ago

Needs ublock and I would use it

ssijak • 2 hours ago

adguard

fluidcruft • 2 hours ago

There's always Edge (increasingly favored by IT here). Our machines used to ship and favor Chrome, but Edge has been the new IT-gods blessed browser ever since we bumped to Windows 11. Apple seems to be the only tech-titan that is not interested in extending their browser onto other platforms. So be it.

ivell • 3 hours ago

Reminds me of PC vs Mac campaign

pcdoodle1 • 2 hours ago

Adding WebSerial even if it's locked in a Developer tools menu would make Safari a more serious tool for me.

hollowonepl • 2 hours ago

I ditched both to favor Firefox many many years ago.

nitin7 • 2 hours ago

They should increase extension support and improve dev tools! And for UI, they can really take a leaf out of BCNY - Arc browser was good.

maidaman • 2 hours ago

I’m not going to use different browsers on different devices. I can’t use Safari on my gaming windows desktop.

emehex • 2 hours ago

I would... if it <proper> had vertical tabs

nitin7 • 2 hours ago

Yeah. I'm typing this on my safari which shows both vertical tabs and the horizontal tabs - looks so weird. And I always end up clicking a tab and then typing away, and Safari starts switching me to tabs starting with whatever letter I type - very annoying.

estetlinus • 2 hours ago

This is the only thing that matters, why does nobody get it right?

drnick1 • 2 hours ago

I would consider Safari, if Apple open sourced it and it ran on Linux.

ur-whale • 2 hours ago

> I would consider Safari, if Apple open sourced it and it ran on Linux.

Yes, absolutely. But then they wouldn't be able to lock the flock in the barn, which is so contrary to Apple's DNA that you can't event talk about it in a 1 mile radius of 1, Infinite loop.

pipolo • 2 hours ago

Safari's performance (both speed and power use) keep me on it vs. Chrome, but I do wish we could have some of the more power-user-friendly features. Chrome's omnibar history and bookmark suggestion algorithm is unparalleled, and I miss it.

InfiniteQwert • 2 hours ago

give me Split Tabs outside of Fullscreen you cowards. That's what is holding me back (and Safari occasionally losing all my tabs when I restart it)

tamimio • 53 minutes ago

Seriously, if you use anything besides firefox and ubo, I don’t even know what to say.

j45 • 2 hours ago

On iPhone, for the longest time, every browser has been forced to be Safari's engine underneath. Firefox, Chrome, etc are all forced to run Safari underneath.

This has caused many issues because Apple controls what can run in a web browser and that web browser (safari) is in no way up to date, or worse, selectively implements standards. I'm writing this in the hopes that it will publicly improve.

Since Safari is forced at an OS level on all Apple's iOS and iPadOS users, that's a place to start when it comes to choice.

On MacOS, Safari is actually pretty interesting - it can be much more efficient with battery usage than other browsers and unsurprisingly well integrated. It's nice to use on MacOS because there is choice.

I understand there maybe concerns about security, but also will come out is likely that safari enjoys some OS level integrations that other browsers probably won't be welcome to, similar to the Internet Explorer/Edge days.

The switch to safari is likely tied to something else, given Apple's growing advertising revenue. Meaning, move away from one advertisement engine (Chrome), and move to another (Safari).

bossyTeacher • 2 hours ago

Given the state of affairs, anything and anyone pulling people away from Chrome is a good as long as they not more invasive than Chrome. 1 big bad actor is worse than multiple smaller bad actors imo.

unified101 • 2 hours ago

Bullshit.

First stop blocking iOS pwas from simply installing to the home screen, and don't clear out data in 7 days. Then we'll talk about your browser being better.

bensyverson • 2 hours ago

This is a bit of a chicken and egg, but the number of iOS users who have saved a web app or PWA to their home screen is probably in the single-digits worldwide. Half-joking.

People are just not aware that this is a thing, and when they learn it's a thing, they don't want to do it.

sdellis • 2 hours ago

100% this. And in case you missed the Scooby Doo episode... Chrome on mobile iOS is just Safari in a ski mask!

bensyverson • 2 hours ago

Nearly every browser on the market and most desktop application are just Chrome in a ski mask. Safari and Firefox are the tiny holdouts that prevent web technology from being 100% controlled by Google.

mmmlinux • 2 hours ago

Most other browsers on the market are just chrome in a ski mask. So what's your point?

ur-whale • 2 hours ago

List of reasons to ditch chrome is very, very, very long, first among which it is becoming the prime enshitification tool for the internet.

But Safari is not the solution until they make it fully (FULLY) open-source, because all Apple trying to do is replace the king of enshitification hill by their own.

firefox ftw

surgical_fire • 2 hours ago

I may hate Chrome in particular and Google in general with every atom of my being, but I would rather be forced to use IE6 than open fucking Safari.

bensyverson • 2 hours ago

Safari is faster, uses less RAM and is more power-efficient. But people love leaving 2000 tabs open, and I guess Chrome's UX is better for that. I don't think people realize that you can go back to a website after you've visited. It's not strictly necessary to leave the tab open for the rest of your life.

ur-whale • 2 hours ago

> I don't think people realize that you can go back to a website after you've visited.

This is about as wrong as you can possibly get.

This would be true in a stateless world (assuming you can remember the site you want to visit).

Which the web hasn't been since a very long time.

bensyverson • 2 hours ago

Can you give me a concrete example? I close windows and tabs with ruthless abandon.

Unless you have a web app which is entirely local and doesn't save its state to local storage, what could you possibly be doing that requires a tab to remain in residence?