AI will kill the internet because it is killing the incentive to make it. It is an industrial-strength example of why we don’t allow stealing.
Funny, I was just thinking this morning that Google searches are absolutely horrible these days. It's like it has amnesia, a lot of recent history seems to be just gone. Especially on non US specific sites too.
The Internet has been shrinking massively. My earliest experiences with the Internet were discovering the world of hobby OS dev around the turn of the millennium, when I chanced upon someone’s personal website talking about their OS, with source code and screenshots and dedicated forum. My mind was blown. I spent two years finding hundreds of small websites dedicated to the topic, hung out on IRC communities with other teenage OS nerds like me, and of course participated in the nascent osdev.org forum. To note that all of those websites were readily found through Google, and interlinked with their own topic webrings.
Today everything has disappeared or has been conglomerated into siloes, sanitised, focusing on engagement. You have YouTube videos about it (which is more cheap entertainment than actual education), you get some posts here once in a while, there’s Reddit where all intelligent discussion goes to die. IRC is a wasteland of idle bouncers. Then the LLMs arrived to kill what is left.
Who says the Internet is a vibrant place today mistakes flashiness with depth. It’s all empty calories, just makes you hungry for more, never satisfies.
On a whim I watched my favorite childhood movie last week, Hackers. It's goofy in some ways, but man it captures the "wild west" feeling of early and mid 90's internet. It was just you, a slow connection to anywhere, and open ports all over the place. Right after I watched it, I dusted off an old hub, connected a few external usb-to-ethernet adapters to my work PC VM's, and now run them through an OpenBSD packet filter. For no reason at all other than to feel that again: me, watching packets, having total control. Hitting a wall and having to read a manpage.
I don't really have a point I guess, other than even after being steeped in a dead internet for years (with a slow decline spanning at least a decade arguably) I need to approach what I think is the internet in a completely different way. As in, not at all besides what is absolutely required for work. We're ants in a jar now, not cowboys like we used to be.
That movie is ridiculous and still great. At least as a nostalgia pump.
And the red box references and pots patching and such were true enough, even if everything else got hilarious hollywood treatment.
"Let's echo 23, see what's up"
Checkout Kagi SmallWeb !
Kagi
Kagi can’t solve the fact that the internet itself has gone to shit. The independent forums are largely gone, the mainstream social media’s have all locked down and been spammed with AI slop.
That's 100% correct. Since Google's "helpful content update" Webmasters get massive amounts of "Crawled, not indexed" reports for anything Google considers "more of the same" or "thin content". If you're not an authority on a subject, simply meaning: you already rank for similar content, or if you don't get links from more popular domains, your content is in the abyss.
It's all under the guise of "We're fighting SPAM", but the algorithm (or model) they use is heavily skewed towards intents (actions) and brands (because they 'trust' big names).
And it's not working.
A simple, short informative blog about a tool you used that could be of interest to max. 100 people on this planet is no longer getting ranked, if it gets indexed at all.
Those posts tick all boxes: no incoming links, no authority, thin content.
It changes somewhat between "Google Updates", but it's pretty clear that it's no longer working.
Multiply the 100 people not finding that post by millions of queries and it's now a big problem for Google.
My dad asked me the other day if Google got worse because smaller companies are not paying Google enough money.
He didn't see any difference between ads and content, because all results are now big brands only.
"Helpful content" is such a misnomer. It removes all helpful content in favour of AI overviews and only shows intent-driven, commercial content.
We're watching the end of Google's hegemony for sure.
They're so horrible that I've started defaulting to their AI summaries. And I hate those summaries. It's just that the regular results are so terrible now, and seemingly getting worse at a noticeable pace.
I used to not worry. I was sure that a competitor would come along and fix search. But the longer that's not happening, the more nervous I'm getting that we'll actually lose search. If a few more years pass in the current state, I'm afraid the majority of people will forget what search was like and default to AI summaries.
I've tried alternatives, including Kagi (not actually relevant because there's no way I'm – directly or indirectly – buying Russian products) and Uruky, but they're not good enough.
(Edit: Added "directly or indirectly" about Kagi to point out that I'm not claiming that Kagi itself is Russian.)
Unsurprisingly all search engines seem to be struggling with AI content sites as well. It's rare to get human articles, sometimes rare to even get authorative websites. It's frequently a bot site with a plausible enough name like, potterspainterly.com or medhealthdirect or something with oddly specific articles written in the last year.
This is the root problem. The idea that Google is deliberately sabotaging search seems far less likely than the idea that the internet is mostly garbage and SEO slop.
That's certainly the goal, to drive more users to AI by making the other option worse. The real question is when do you put a stop to it. When brain implants are 2x as productive are you going to say nah? It's times like these were you are supposed to take a step back and consider what you are actually producing and why.
Probably what is happening here is that in the race for AI, which, whether we like it or not, means power and control, Google crafted things in a way that it does not do "self-competition" by their old search engine. Idk, just throwing ideas aloud here.
Brave search works really well, I haven't switched to Google search for months.
If I recall correctly Brave scrapes the web via their users, cannot be individually disallowed in robots.txt and Brandon Eich is conversing in a pretty hostile manner in every thread about him or his company.
Thank you for your suggestion. I think I've discounted Brave automatically because my brain is numb to the dime-a-dozen chromium browsers out there. I'll definitely give the search a try!
Kagi is not russian. The founder is from Serbia and the company is american.
PS: I hope not many people are the type to see a slavic name and conclude Russia.
Kagi pays Yandex for data. Yandex is definitely Russian.
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> there's no way I'm – directly or indirectly – buying Russian products
Why not?
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About 15 years ago, I won a phone in a contest. Last week I tried to find information about it, but I couldn't. No AI, nor Google could find anything the contest I won it in. When people say "the internet is forever" that can certainly be true, but it isn't for everything.
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The concept of an almanac seems relevant again: a yearly printed book with verified, accurate information. No manipulation at a later date, no AI hallucinations, etc.
The most famous one was probably Benjamin Franklin’s:
https://en.wikipedia.org/wiki/Poor_Richard%27s_Almanack
Paper encyclopedias might make a comeback for the same reason.
After publishers successfully sued the Internet Archive over its digital lending program, calling it unauthorized copying
No. The court specifically determined that the Internet Archive was guilty of unauthorized copying. It was not simply an unfounded or unproven allegation. The Authors Guild, the National Writers Union, the European Writers Council, and the Society of Authors in the UK all came out against the Internet Archive, and supported the suit.
Each new restriction limits the archive’s ability to act as a comprehensive backstop.
This self-inflicted damage to the wayback machine is the real tragedy of this entire affair. When IA was asked to stop CDL - many times - founder Brewster Kahle continued. The National Writers Union tried to open a dialogue as early as 2010 but was ignored:
The Internet Archive says it would rather talk with writers individually than talk to the NWU or other writers’ organizations. But requests by NWU members to talk to or meet with the Internet Archive have been ignored or rebuffed.
https://nwu.org/nwu-denounces-cdl/
When the requests to abandon CDL turned into demands, Kahle dug in his heels. When the inevitable lawsuits followed, and IA lost, he insisted that he was still in the right and plowed ahead with appeals. And here we are today.
Seems inevitable, doesn’t it? Expecting otherwise would have been hoping that notorious atheist Richard Dawkins somehow spared one specific god. Making websites accessible with history ignoring copyright is sort of what it does. That he would do it with books seems entirely in keeping with the philosophy.
I spent the last three days (off and on) using Gemini to configure my edge router 4 with my iOS devices on a vpn and it's been awesome. In the past I'd do a google search and read a few sources of documentation, do another google search and read another set of documentation. Now, Gemini aggregates multiple pages together so all of the work of reading source docs from multiple locations is now n a single step.
Oh, I should mention though. There was no advertising at all. They didn't make any money off me. It was 100% Gemini which I recognize as not long-term feasible.
All the information Gemini surfaced was created with human effort and published on the internet with the expectation that humans would visit the website and the creator would get some reward - advertising dollars, bragging rights, popularity, subscribers or whatever else.
If the only visitors to websites are now LLM training bots then what incentive is there to publish anything new? For how long can we continue to rely on pre-2024 non-AI generated content?
I've seen websites put up some draconian measures to try and get a grip on the scraping. So much for the sub-second loading experience when you have Cloudflare, Google, Anubis, and all these other captcha services trying to see if you're a human. It's made the web browsing experience so much worse.
Some of the proposals to address this include charging bots for access to web resources, but they will also have repercussions for regular users. I don't see how you solve this cleanly.
Sure - it sucks, unfortunately the alternative is the sites going away entirely. When the load from scraper bots is constantly knocking the site offline the choices are literally to allow it to remain inaccessible for much of the time, put up a layer of defenses with all the user-annoyance compromises that entails, or just give up and unpublish the site.
The alternative is simple.. Go dark. VPN tech is known from like 30 years. Pretty much everyone can use it (VPN providers). But instead using it to browse net, build VPN overlay networks of interest for people. Gaming networks, R&D networks, Retro Networks. People will peer to PoP and use resources. Bad actor? BAN it from network. You have control. This could be done in Internet, but big corpos and big money won the battle. Just wake F*ing up...
Cloudflare specifically has a block for LLM and AI training bots now.
Not sure of the effectiveness but it's there.
Minimal. I'm behind Cloudflare and 90% of the traffic is still scrapers. I don't think they're serious about the long tail.
I think the main thing Cloudflare is trying to do is block direct traffic from frontier labs and then start charging them for access. They might end up shooting themselves in the foot, as this simply empowers sketchy residential-proxy outfits to undercut Cloudflare and sell the data to labs for less.
It still only blocks "well-behaved" bots that have proper User-Agents and respect robots.txt, so it's largely pointless.
The problematic bots are all disguising themselves as Chrome and sending requests from millions of residential proxy IPs, and the only real solution to those is some sort of captcha or PoW page on first visit.
Me, I'm just scraping the parts of the internet I like, toying with local LLMs… ready really to just shove off.
> If the only visitors to websites are now LLM training bots then what incentive is there to publish anything new?
I write because I have ideas I want to share, and whether that happens with LLMs as an intermediary isn't important to me.
The danger that's concerning people (rightly or wrongly) isn't that LLMs are going to be an intermediary to your website. It's that they'll be the only thing reading it. No one will ever read your post or know what you wrote. The only consumers will be LLMs, they'll train on a version that strips out you as the author (probably more due to expedience than any sort of malice; it's not like you're famous, are you?), and your idea might get embedded into a set of model weights somewhere. No human will see a byte of it.
Are you actually saying you'd be OK with that?
I do! You invented the crayon picker in MacOS..?
Yes, that would be fine. I write primarily communicate ideas, not for credit or fame.
Empirically, however, LLMs don't strip out the author: the big models know a lot about what I've written even with search disabled. Ex: https://claude.ai/share/8cbcdf88-a360-421a-8c06-ae7b7992e866
Your level of thinking is defined by ICD-10.
Yeah, authors don't want to be recognized as authors, they don't want any reward for their work, they don't want to amass pool of loyal readers, interact with them, etc.
All they want is for halucinating AI to take excerpts of their work and compile it with random sh!t.
GENIUS
Thanatic drive masquerading as transhumanist virtue signalling.
I mainly shared my projects for learning, discussion and bragging rights.
LLMs just use everything, generate similar code with no attribution and keep users from visiting, so no bragging rights or attention.
Worse, there are some PRs that seem fully generated ...
So i mostly stopped sharing and started pulling my old repos offline.
At this pace, i don't want to compete with a clone of myself in the future that will do my work for much cheaper.
There are different types of writing. If we depend on people writing because it's enjoyable at some level, we're going to lose writing that's important but also a bit tedious.
Of course! I do think we'd lose a lot of great writing if it went amateur-only. But my parent seemed to be saying the incentive would entirely disappear, so I wanted to give my perspective.
> I write because I have ideas I want to share, and whether that happens with LLMs as an intermediary isn't important to me.
Sure. But you can see that for some people (myself included), writing for peers is part of the joy? And that if instead a megacorp places an opaque computer program between the author and the readers, that joy might be ruined?
> "humans would visit the website and the creator would get some reward"
That expectation is a problem, has always been a problem, and Tim Berners Lee never mentioned anything about a reward structure when coming up with the WWW.
Your thinking too narrowly about the reward. Sometimes, it's just about the getting the knowledge out there that's motivating the creator, not anything tangible for themselves.
> it's just about the getting the knowledge out there that's motivating the creator
In that case the creator should welcome AIs with open arms; a human reader will forget eventually, but the AI will preserve the knowledge forever.
> Your thinking
Should be "You're thinking".
Did the operators of HN mention anything about a reward structure for posting comments here? I'm sure you can see how that's still attractive to some.
Gemini can just consume the device documents. There's an incentive for device makers to publish this content.
There had always been some incentive for manufactures to publish device documentation, and yet it has often been quite lacking either in quality or overall existence. I doubt LLM/agents being the readers will change that at all. What I expect AI scraping and using without credit will impact is people publishing their own unofficial help and guidance, and the affect there is likely to be negative. It won't stop all of them, but enough to be noticeable. Another possible negative is the manufactures documentation being AI generated without sufficient review, so possibly more erroneous than before, or intentionally not producing full documentation at all and expecting AI to fill the gap (MS seems to be heading this way: pushing "ask copilot" all over Azure instead of links direct to good reference material). All this would add up to a situation that is somewhere between "a little worse than pre-AI" and "an absolute shit show".
Well in the example above the manufacturer still has incentive to provide the manual's and guides that describe how to use their products, and if that is subsequently served by an LLM that's totally fine. The only sites that LLM's would have a negative effect on are those that are only hosting content for the ad views.
Manuals don't always well explain how to use their products with everybody else's products because there are too many to do that. But there are lots of people trying things out and might figure out the fine details on how to make various things work. They then publish these how-to pieces (which exist no where else) to the internet, or at least they used to when there were incentives to do so.
Exactly. What’s problematic about comments like your parent is the absence of mid-to-long term thinking.
It’s like bragging about a new highly addictive psychedelic drug that a dealer gave you a taste of for free. The effects are awesome today, you feel so fun and free! Never mind that it’s destroying your body and that the dealer will eventually charge you or demand you pay in other ways, that’s a problem for another day. Weeee!
At least LLMs almost always transform the original - it usually isn’t as straightforward as “Here’s the original but without the ads that pay for it”.
But we already have the latter case that exists - ad blockers. Ad blockers literally serve up the word-for-word original content minus the ads.
Funny, I published information in the hopes that humans would benefit from it. If it happens to be through collective intelligence of LLMs I'm ok with that--even more so if through open models.
> Funny, I published information in the hopes that humans would benefit from it.
Sure, humans would benefit.
It took them searching, reading themselves, maybe even understanding something in the process, to complete a 360° revolution of their squirrel cages in time T.
Now they can omit searching, skip reading to the regurgitated answer, throw away understanding, and complete a full revolution in T/N, where N is a heuristic value directly proportional to the amount of skin in the AI hype.
But the catch is that the squirrel cage must run non-stop still.
I wonder the same thing. I only imagine that what comes next is worse: AI companies using vast resources to develop new training data, in house, locked down. They are already doing this with developers and code at Meta. Information will become locked away behind AI paywalls and chatbots.
> incentive is there to publish anything new? For how long can we continue to rely on pre-2024 non-AI generated content?
obviously new content still has value because it remains the source layer for LLM agents. it just wont be ads giving you revenues thats all.
People write and create regardless of profit motive, it has been that way for thousands of years.
People are way less likely to write if there is no one to read it. And blog were also monkey see monley do - people seen other peoples blogs and got inspired.
When people wont see others blogs, they wont start writing own. When there will bw no ome to actually read it, they will go to do something else.
Actually no. The original copyright laws were created in part because of the realities of needed profit motive to have high value writing done, time consuming compilation work done. It was even titled "An Act for the Encouragement of Learning". The thousands of years writing you are talking about was often funded by patrons, who kept the output in their private libraries to show off (and maybe lend out) for prestige. It was a horrible limitation of knowledge and ideas. Much worse than the profit motive, copyright based system that came after that spawned a new age of knowledge in which everyone had cheap access, and those that didn't had access to the (no longer just private) libraries.
I'm sure the billionaire class would love a return to patronage based libraries, NDAs on authors of books, and the elitism they would feel with a return to private libraries locking away all kinds of knowledge that would happen if patronage become the only way authors could make money (such as with AI just regurgitating their works, or if the stupid 'do away with copyright' people got their way).
Actually it grew out of censorship and monopolies: https://en.wikipedia.org/wiki/Statute_of_Anne#Background
Cheap access came from the invention of cheap printing . The laws were passed to restrict it.
It's not copyright that caused cheap access. The printing machine allowed for cheaper publications, that's what spawned the new age of knowledge. The raw materials and the duplication of knowledge was the bottleneck. With digital systems this cost is minuscule, but still there.
That is next earnings quarters problem is the approach being taken
Well companies are starting to put hidden ads in text content if the user agent is an AI crawler
Yes. When my kids wonder why I don't hate AI the way they do I tell them it's because I hate Google even more.
To be more precise, I hate the SEO shithole the internet has become, that Google serves up, that Google facilitated, indirectly created.
(I really don't have any tears to shed if there is a death of the Corporate Internet™.)
AI seems to be on the same trajectory? Search was very useful in the start also, until it became entrenched. Then search placement became a target, and they are just focusing on extracting rents. All way paying the content providers zero or near-zero. And with years of that dynamic, we end up where we are now. It was the same with "social media". The same will happen with AI. AI is a power for more enshittification - being currently less shit than Google is (mosy likely) temporary.
Is there some search engine that you think could have become popular and not ended up with SEO optimization?
One you pay for yourself !
Very happy with Kagi personally
I don’t agree with the parent that the solution for SEO spam is paying for the search engine (I think there are other good reasons to do this though), especially since people have been doing things like naming their company “AAA Auto Repair” to be first in the phone book since before computers ever existed. But the person you originally replied to does have a point in blaming Google for the problem. Most SEO spam sites make their money from ads, and Google are the ones who run the ad network, which means Google are the ones funding them and creating an incentive for them to exist.
> SEO is the practice done by webmasters of optimizing a website to improve its visibility and ranking in search engine results.
They do this because they benefit from their site being visited or the information they are providing being noticed.
> If you are paying to use your search engine, does that mean webmasters are no longer incentivized to/will not try to improve their visibility/ranking in your search results?
I see no reason it would have that effect. It does, however, create different incentives for the search provider to improve the signals indicating page relevance since the user is the priority instead of advertisers.
Google did not really lost to optimization, they enshittified to make you spwnd more time on search (and see more ads)
I'd frame it more that Google is incentivised to show you the results which are most lucrative for them to display, rather than the ones which are most beneficial for you to see.
They're probably going to figure out how to aggressively monetize and enshittify LLMs at some point.
We're likely at the "golden age" of LLM-assisted web searching and summarization.
Hopefully open models keep it cracked open, but expecting enshittification is always the safe bet these days.
For the free to use LLMs, for sure. But if I pay $20 monthly, why should they enshittify it?
The amount of money you pay is irrelevant if you don't leave the platform once they starting adding revenue streams that degrade your experience.
look at every paid streaming service...
Because that’s what always happens? Because their raison d’etre is to squeeze you dry?
I've run into major problems with LLMs as I maintain my home Linux systems. If I just copied commands they list, I would have a near 100% failure rate, as most of the information they have has been gleaned from forum posts that are years out of date.
They're a good jumping off point, but I need to delve into the original sources just like I did when I used Google.
I've had the opposite experience giving claude code SSH/ADB access to my devices. Not sure if it's the model itself or the harness, but I haven't had to manually do a sysadmin task in months.
Have a look at https://github.com/ThorOdinson246/whatisit-nl2sh
It seems to get shell scripts right most of the time.
What on earth LLM are you using and do you tell it which distro/version of Linux they are supposed to be working with + give them access to web search or man pages? I haven't had this issue in like a year and a half.
By default I use Leo, and I do specify the distro. I tried to qualify by version, but when I do that I lose out on a lot of correct information for things that haven't changed in awhile.
I hate to break it to you, but we are at the start of enshittification circle. Once Gemini has monopoly you will reminisce with joy google search results.
its pretty good with logs too. i mostly paste a few pages i suspect hace a problem in them and let it go to town. its almost always correct and is way faster than me
There will be new ways and incentives for content creators to be compensated. Many AI search startups are already talking about this or have created programs that help incentivize content creation.
I've been mostly enjoying Gemini, but it also clearly and definitively told me something i was trying to do was not possible with the library im using, so i wrote a different implementation, an hour later to discover that the library does in fact do precisely what i wanted in exactly the way i wanted with less headache. If I'd just gone right to the documentation instead, it actually would have saved me time.
And I've spent the last few days irritated that everything I ask Gemini is answered with something that's blatantly wrong and I'm not even a subject matter expert. A quick Google search for the same questions gives plenty of results that counter what the LLM gave me.
YMMV.
Confidently wrong summaries are the bane of Google search, and unfortunately I'm finding the AI seems to bleed into the actual search results too now, often turning up pages that back up what the summary is (wrongly) suggesting instead of surfacing actually relevant results for what I'm asking.
Believe me they're making money off you one way or the other
You deserve what's coming for you.
I built a simple Claude Code container on my homelab to do the same. I can just SSH in and get tech support when I need it.
AI is on the whole bad but it’s impossible to forget that the ostensibly human-curated Web as presented by modern search engines is bad too. Invasive ads, popups, and worst of all the substantive content has a nine inch frame of SEO filler and a three inch picture (what you were after). And some things are not even high-tech slop stolen. It is just old-school verbatim copied from another website and repackaged with another frame.
But yeah, text remix machines are not a long-term solution to that problem.
Imagine someone making an indie router and sell it too you then the AI not be able to surface their doc
no, no, no. you are supposed to romanticize the hunt for correct information /s
Are you sure the lack of advertising isn't long term feasible? It seems to me that AI models have proven themselves to be something consumers ARE willing to pay a subscription - or even pay per use/token for.
Are they profiting from these subscriptions yet?
I've been using Gemini free tier exclusively for all my AI "needs" and would not be willing to pay for it
It took you 4 days because you used Gemini. Gemini is the worst AI model I ever used. It is way behind even open models. It looks like Google just reached its AOL moment.
Gemini isn't great as a model, googles search and ability to cite textbooks down to the paragraph make it better than every other model for human in the loop tasks.
I end up using the gemini api for with search enabled for the cases that I don't have access to good grounding data even in agentic tasks.
Come now, copilot is worse in every way
Copilot can use any model like Sol or Opus and is just a harness so not sure why people say this.
Personally it's because i used it when it was brand new and work paid for it and i had no idea what model it was using, my boss just turned it on for automatic PR summaries and code reviews and it was universally dogshit, and the auto complete in my IDE was awful as well.
Guessing this is the relevant part: "worst AI model I ever used"
> While the web has always been organized around intermediaries that shape what survives online and who sees it,
This statement, from the sixth paragraph of the article, is something that I would have liked to see addressed more in the article. The article implies that this is something that must always be true, or cannot be changed, and simply focuses on how we could have better/better funded/better protected intermediaries (AKA gatekeepers), and doesn't discuss the possibility of an internet (or part of the internet) without gatekeepers (and doesn't ask if it has ever existed/does exist/should exist)
I occasionally use Google Search when DuckDuckGo fails to give me relevant. Almost always, Google has better results.
Though I can find its AI answers annoying aggressive. I'll look up like two search terms and the AI will bullshit multiple paragraphs out of despite having zero context of what I am looking for.
DuckDuckGo seems to have detection of whether it should give an AI answer. And it allows you to have more granular control of when you want to get an AI answer. And is overall less distracting than Google's.
The problem and what the article is pointing out is that original content is slowly and progressively being replaced by AI content. And since AI gets trained on this content as well it will eventually train itself on previous gen. content that was also AI generated. It is slowly eating the web. Eventually you won't even be able to evade it because it'll be everywhere. Before AI became this expressive I could at least expect someone writing articles, FAQs, blog posts to have some backbone. Now I frequently run into content that obviously was never even checked by a human.
Interesting, I've seen much better results on DDG. Most recently was the search: `site:feeds.bbci.co.uk inurl:rss.xml` which works on DDG but gives zero results on Google. As far as I can tell, Google just decided not to index these.
I find DDG is struggling to, or chosen not to, filter or derank obvious AI generated content farm sites. Of which there are an insane amount of already.
We thought blogspam was bad, at least it was easy to ignore. It's hard to find authoritative sources for a number of topics, worryingly health advice is one of them.
Yeah I mostly still use Google out of habit but there have been a few times where Google has decided something isn't worth indexing (too niche, doesn't use SSL).
I miss when Google was like a grep for the entire visible Internet. Now it tries to second-guess my search and direct me to a bunch of sites which all have identical information that isn't what I'm looking for.
https://noai.duckduckgo.com is a thing fyi
i don’t agree with the google has better results thing. sometimes it does. most of the time it’s just that google has the site i want higher in the ordering than DDG. personally i’m fine scrolling down a little bit more. it’s rare i need to go to google for something that DDG doesn’t have at all in their results, but it does happen.
i do have to go to google for maps/directions/planning travel. a lot that’s annoying.
> https://noai.duckduckgo.com is a thing fyi
or you can press the gear button -> "Ai features: Manage" -> Search assist
That was true until a few months ago. Now, it almost never has relevant results, and I've given up on it.
It seemed like Google was good ten+ years ago and then gradually trended towards being rotten around 2020-2022. In those days blogspam was king. I want a cooking recipe and it would show me a life story. Or I wanted a OG web game but a link farm would come up top. I think there are leaked internal comms where they discuss nerfing search results to pump engagement and ads impressions. No doubt it would boost ad bids too if businesses couldn't be found organically.
Around that time Bing and DDG were actually better. Then LLM's came along and they started to take things seriously again. Maybe they think the OpenAI threat has abated enough to begin enshitification cycle 2.0.
I know Google started deteriorating. It was in 2008 or 2009. Up until then Google would return 0 results if it couldn't find a document with all the words you specified.
Then it started serving synonyms, attempted to correct spelling, and so forth. Instead of serving up that there was 0 results, it attempted to be "helpful".
For a while, you could enable "verbatim" search, but even that has gotten corrupted.
Their search quality has deteriorated ever since that change. It is sad.
that control (so I can turn it off completely) is why I picked DDG to replace Google, who force feeds us the hallucinations
I've stopped using DDG now because of result quality. I now use a "meta" search backed by EXA, Tavily, and SearXNG in parallel. It can be agentically de-dupped or summarized as needed. Search as we knew it is done, largely because clicking through to evaluate result relevance before diving deeper sucks. Now we have agents that can do that portion and perform multiple searches, building on information in the last batch, to collect good results
Yeah, there are times where DDG has like, literally three results. Yet, I know for an absolute fact, there are hundreds of pages on the web that contain the terms I specified. Web search is becoming utter garbage.
Try brave search.
I feel like collecting, curating, and protecting high quality corpuses of "truth" is going to become increasingly important for high quality AI.
There will come a day (and probably soon) when "training on the public internet" (Reddit, etc) will taint your model with metric tons of corporate contamination, political poison, and other adversarial content intentionally crafted to bias AIs for various reasons (corporate gain, geopolitical information warfare, etc). Basically the AI-equivalent of SEO.
Reddit has already begun the effort to start poising the well - https://www.reddit.com/r/poisonai/
All of that already existed for the purpose of biasing people and now it biases ai for free. A company would have to make an effort to remove or change the bias
I think most everyone already has a curated training library; Web scraping exists but I don't think anyone is still using it as a primary information vector
Otherwise they'd be slurping in their own slop
If I ever curate again it will certainly not be for the public. That led to PageRank which kickstarted this whole dystopian nightmare that Google has been planning since as early as 2003. No thank you.
> There will come a day (and probably soon)
That day has already arrived, it is already happening.
This already exists, there are archives of Reddit or other sites, and Anna's Archive for papers and books.
Isn’t this what the paper-bound encyclopedia companies do, albeit shallowly
we're building the world's largest library and then locking the doors, letting the bots photocopy everything before the lights go out.
In a world, where everything can be stolen it will be hard to produce anything.
I still have hope though. Maybe the Internet will be better. Currently everything has to be monietized. Everything is ad heavy. At the beginning it was not so. People created things out of passion, or boredom. We can returned to that scheme.
I have seen neocities, personal blogs created and maintained in this year. I know I run my own "Internet index" https://github.com/rumca-js/Internet-Places-Database
> People created things out of passion, or boredom. We can returned to that scheme.
Turns out, people want food and shelter more than entertainment. And psycho billionaires want money more than fun.
So there's a new Internet Archive, it's just split across 3,000 AI labs.
I wonder if the AI labs will throw out their own copies of the Internet Archive after it's been sued out of existence.
Probably not.
Hello negative feedback loop.
Gemini has been a hilarious companion to my while I fixed the balance shaft chain guides in my old Mitsubishi triton (mighty max for US readers).
First it told me I could just remove said balance shaft chain as an emergency repair. Sorry Gemini, it also drives the oil pump.
Then it told me I could remove the water contaminated oil caused by removing the timing case by filling the crankcase with hot, soapy water and running the engine. Lord no.
Then it gave the wrong instructions for putting new gears on the balance shafts which meant the chain guides didn’t align with the chain. I’ll do it my way thanks Gemini.
The rest of the mistakes are too trivial to recount and sure it’s a pretty obscure subject but if I trusted it with a topic I’m not familiar with there is a huge potential for damage if you blindly follow it’s overconfidence. I miss normal searching.
Meanwhile, ChatGPT correctly diagnosed what was wrong with my plant from a single photo, identified which leaves I should cut, and annotated the picture showing where to cut and what not to touch.
I honestly expected a made-up useless generated image that matched the idea but not the actual thing.
Guess I’m still living in 2024.
The article touches on something that I've been thinking about with regards to Google's AI strategy; the automatically-generated AI search summaries are not great. They very frequently confidently misinterpret what the user is searching for and generate half a page of useless information that pushes actual results down the page, and they are occasionally hilariously incorrect, with hallucinated facts.
This is probably a difficult-to-solve problem; given that they generate billions of these a day, not even Google can afford to devote enough compute to each query to reliably generate quality results. You can see this by selecting the "AI mode" from the search interface after getting the mediocre summary - the results are much better and generally perfectly usable. Though even that is probably a special minimal-compute version of the lowest tier of Gemini, it's still maybe an order of magnitude more capable than whatever generates the search summaries.
The bigger problem is that these search summaries are the default and by far the most common interaction that the general public has with "AI", and because this experience sucks, they just assume that all LLMs are similarly stupid and mostly useless. In non-technical spaces I frequently see the argument that "AI" is not useful for anything, all it generates is garbage hallucinations, and almost invariably they cite some actual terrible experience with the Google AI search summary. I would argue that the strategy of adding LLM summaries to every search is the worst of both worlds - it makes classic search worse while poisoning users against the idea of actual LLM-assisted search.
> not even Google can afford to devote enough compute to each query to reliably generate quality results
https://www.dw.com/en/german-court-holds-google-liable-for-f...
Kagi search today is better than Google search ever was.
And it’s clear that Google’s Ad model ultimately created a priority inversion. The advertisers became the customer.
I am so glad Kagi came along with a business model that is actually working.
I was wondering how would Kagi scale/expand if all of a sudden google were to stop serving search altogether (not likely) or alter search such that users look for alternatives.
Kagi is an aggregator for other, some paid, search APIs. They have, at least in the past, served some percentage of their results from Bing's API among others for example. Kagi seems to me to be dependent on these APIs being available, if they were to go away, so would Kagi.
I am a happy subscriber of Kagi though, they provide a really excellent service.
I'm a long time Kagi user and I haven't used Google search in about a year.
I tried out Google search for a few technical searches recently and it was surprisingly ad and AI free. Not bad at all and much better than I remember from last year.
Then I put in some non-technical searches and it was all ads and AI and basically unusable.
I wouldn't say it's better, but it's certainly on par with Google in their best years. And it's light years better than what Google is now, or using an LLM.
There's too much going on in this article and while I think some of the points are valid, others go too far.
A lot of the "cultural record" the author refers to is just digital junk. Random digital content that very few people care about, if we're being honest. Trying to hoard every bit of digital information ever produced is not the same thing as preserving "culture".
Case in point:
> Even the increasing use of ephemeral formats like Instagram Stories and WhatsApp status updates means that large portions of cultural, social, and political communication are never conserved in the first place. As a society, we can probably survive bad search results and come up with another way to schedule a sunset make-out session. But we can’t aspire to sovereignty if we can’t retain and retrieve our collective memory.
For most of human history, nobody was trying to "conserve" every cultural, social or political communication ever produced, and I fail to see how Instagram Stories and WhatsApp status updates, many of which aren't even truly broadcast publicly for all to see, are part of some imaginary "collective memory."
If you find a web page, see an Instagram Story or receive a message that's important to you, save it or take a screenshot. But let's not pretend all these things belong in a global Digital Civilizational Archives.
While I dislike Instagram reels and stories, I do feel like there is almost certainly scientific studies on radicalization that would benefit from actual histories of dumb memes. I feel like that about a lot of things, really.
There probably are some important hidden discord groups that would explain the origin of many political positions. Unlike smokey meetings in scummy bars, that exists now and is on a database somewhere.
On the other hand, when modern archaeologists discover "Claudius has a small dick" graffiti on the side of some God-forsaken wall in Pompeii, they're fascinated. The presence of such graffiti adds color and texture to the civilization inhabited by Virgil and Ovid. What's just disposable background noise to us may provide context into how we lived and thought to our far-future descendants.
> The presence of such graffiti adds color and texture to the civilization inhabited by Virgil and Ovid.
It does, but do you think that people at that time thought anywhere near as much about preserving their scribbles as we do?
I'd venture a guess that we've created more "content" since the advent of the internet than in all of human history prior, and most of it is stored on things that aren't even designed to last a human lifetime without failure.
The idea that we're going to save every piece of digital junk for posterity just isn't realistic or healthy.
> What's just disposable background noise to us may provide context into how we lived and thought to our far-future descendants.
You're right, but you're also assuming that they're going to care that much, and that we're going to survive that long.
I think it isn't that we should save all of it, it's that we are not saving any of it. Random letters, notebooks, calendars, family photos, restaurant menus, etc have all proven useful to various historians, of which there will essentially be none from our era.
I mean, none of that stuff in storage units is human communication, though. Nobody prints emails or text convos or insta photos. Nobody is mailing each other letters. So none of that stuff is in storage units, though plenty of it from previous generations might be.
I don't necessarily think all this digital stuff is worth saving, i just see how it could be that we are essentially erasing our modern historical record by putting 100℅ of it in private data centers with no permanent records.
And then you see how plenty of contemporary digital media from the last 30-40 years is actually already lost to time just in our short timeframe. I don't think acknowledging that this could be detrimental is necessarily an argument for trying to preserve all of it. We, as a society, went very rapidly from preserving a lot of it to preserving none of it. I don't see the harm in thinking about the implications of that.
Nobody actively preserved letters and menus and postcards and photos, they just persisted by nature of being physical. Digital records only persist with continuous effort to preserve them. So the record for future historians will be highly curated and likely much more limited.
Overbroad claim. Dramatic corollary
This clickbaity headline format cannot die fast enough
It can't. People will simply stop clicking links.
It happens when the deterministic precision was given away in return for the probabilistic guesses. It was one extreme until now (deterministic code), and we are swinging to the other extreme (probabilistic slop), but what the world wants could be somewhere in between. Some information does not need too much precision, while others do need precision.
That is a nice project -- classifying it based on reliability: human-made, sources, etc. + score.
Maybe a job for an AI to do? :D
I'm working on using the OpenZIM format to archive the web and to make the wikis seedable (and locally hostable for LLMs) so that the ongoing cat and mouse game anubis defense can stop.
My hope is that with the torrent protocol we can make the archived knowledge discoverable and seedable, because currently there's only the web archive and the kiwix download servers for archived contents. Both of them still are centralized servers that bear the cost of hosting those files, setting aside that the search API of web archive isn't made for making a complete offline copy of a snapshotted wiki's state.
For my ZIMdex search engine I wanted to have something like "plugins" that allow standardizing "how to" scrape a website, depending on the software that's running on the server. I created it primarily to be able to scrape old MediaWikis because they can't be archived on-filesystem due to their PHP style URLs everywhere.
I tried to backport other C implementations to pure Go in my GoZIM implementation and used LLMs for unit test verification and spec compliance tests, but not for the implementation parts. [1]
The LLM prototype of the ZIMdex search engine is currently on branch "master". I'm working in the "refactor" branch to make this a usable piece of software, because the LLM agents basically littered all over the place. Is gonna take a bit though.
we built extremely powerful plausible bullshit machines targeted toward and trained on an electorate and population that has historically bad education and reading levels, built on top of an already fraught and fragile web which was also built off predatory basically unregulated behavior with a shaky relationship with “truth” and are surprised people have no idea what’s going on?
This was the whole point of it all and why the people in power have bet the farm on it.
I'd quit reading HN long time ago if not for comments like yours, when people call a spade precisely a spade and reignite my smoldering hope for the humankind.
Gemini's highest tier of plan has the utility of Google search circa 2010. I'm paying $400 for the privilege.
Well, just as the "internet" supplanted newspapers, magazines (gosh those classic gaming mags), and broadcast television for many people,
why shouldn't the "internet" be supplanted by a more accessible medium?
Why should I have to suffer through Fandom raping me with ads and "PLEASE ALLOW ADS" just to make some sense of fucking Warhammer 40K lore? instead of just ask AI what the fuck Globriznaroks is/are.
Bury me, I am ready.
I see only one simple solution (though we should discuss the more complex ones): if Google directly answers a search query, then it must be held accountable for it, for better or for worse, and therefore assume all the benefits and (legal) liabilities that this entails
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Funny as I just cancelled my Kagi sub to get the Gemini ai pro sub. The deal was too good to pass up
The deal will be great for now, while they lure you in and get you to drop the competition -- then they will raise prices later.
Then you cancel and go to another provider, rinse and repeat. This is already what is happening with streaming platforms.
This used to be called "dumping" or predatory pricing[1] and would be fined in the physical retail space. Too bad our regulators are asleep at the wheel.
Kagi does have AI too, for what it’s worth. I found it pretty damn good, but I wish I could give them more money. I have a year subscription so I’m stuck without being able to give them *anything* until it’s done.
Sign up for another account?
That is an option for sure, but a very disappointing one. And it comes with a meaningful danger of ending up with 2 subscriptions: one yearly and one monthly. They really, really need to finish their “pay as you go” system. I don’t know why it’s not done yet and there’s been no word about it to my knowledge.
They already have a system for “prepaying”, but it can’t be used to put more credits into your account, they just sit there, waiting to be used by a future subscription.
What’s come next for me has been much better. I use ChatGPT cranked to Pro with “extended” thinking to one-shot whatever I would’ve spent time looking into with Google. It’ll plan the whole sunset bike ride or promposal or whatever from TFA.
[2011] The Atlantic - Why Google Won't Survive the Facebook Threat.
I’ll add this article to the list of incorrect predictions lol
From a user perspective, Google search is the most useful it has been in years, though that doesn't feel entirely like intentional improvement, just a lucky side effect of the move to "AI mode".
And yes, if you take what the AI tells you at face value it could be wrong. But if you are aware of this and aware of the ways in which LLMs are likely to shit the bed, it is quicker to get from request to useful information than it has been with Google search since like 2017.
And also, yes, the old balance of Google driving clicks to sites that will then generate revenue off more Google Ads being shown after you click through to them creating a virtuous cycle is completely busted, and that sucks. It does not impact me directly but it certainly seems like unless a better system is devised that it is one of a few ways in which AI is likely to stall out its own training funnel.
As someone who regularly reads things online, then wants to read them again like 3 years later, Google has been monotonically declining in quality.
Also I realized the other day how hard it is to find song lyrics for anything other than quite mainstream songs.
It used to be I could always find the quote I wanted from a book. Nowadays I need to keep my own copies...
> Nowadays I need to keep my own copies...
https://github.com/asciimoo/hister
> Hister is a private search engine for the pages you visit and the files you keep. It indexes their full contents so you can find information again from the web interface, terminal, or an AI assistant connected through MCP.
> As someone who regularly reads things online, then wants to read them again like 3 years later, Google has been monotonically declining in quality.
I generally agree, but I think AI mode actually improved things somewhat compared to how things were just prior to it existing.
And I'm not saying what we have now is better than Golden Age Google, but things were just getting worse and worse for almost a decade. AI didn't fix the decade worth of decline, but it is the first thing I've seen from Google that at least partially reversed it for my own usage.
I think they make things worse, because they very very often present straight inaccurate information.
Just the other day I was trying to find out "What american tree species have the deepest roots". And all the AI responses were giving me back generic lists of big trees and claiming that roots going 20ft deep were the deepest. I know for a fact the mesquite trees behind my house can easily grow roots > 100 ft deep.
If I had clicked on the articles with generic lists of big trees, I would have realized they were all low quality clickbait sources and moved on. But the AI presentation makes you think that the information comes well-researched.
> But if you are aware of this and aware of the ways in which LLMs are likely to shit the bed, it is quicker to get from request to useful information than it has been with Google search since like 2017.
The point is not about 'quicker' requests but precise requests. It definitely has worsened, though not on a single degree on al levels like the HN hivemind claims, but some aspects are still somewhat precise but others are definitely crap.
i.e. when searching about my neighborhood it still returns better results than bing, yahoo, ddg, yandex and what have you. But they are buried into a load of crap of alleged "relevant" results (those things past the ai stuff) that aren't relevant in any way.
Yandex is the only search engine left which still feels like the "old" web. It feels like you're actually getting a best effort search, and not just the results that someone paid to put in front of you.
It would be beneficial for the author to look at the revenue for Google Search. Revenue is still growing.
Indeed.
Not only is search revenue growing, but it is growing at an accelerating rate.
At the same time, operating margins are expanding.
I don't know the name of the logical fallacy where someone personally uses an LLM instead of Google Search and then infers that the search business is dying, without ever reading a financial statement.
Indeed. Money over everything. It is absurd to complain about decreasing quality of a product that makes increasing money for increasingly rich people (thus, by definition, better).
If business owners are paying for ads, then it doesn't matter a iota to Google or Facebook if real people use their services. It would be even better for them if real people didn't use their services, since that would save some costs. Business owners are going to keep paying for the ads, as long as they get some number about how many (bot) impressions their ad generated.
There is probably a lag time before advertisers give up on AdSense.
A lot of corporate ad spend is already planned, and Google can adjust the costs up as much as they like. They hold the lever.
If search engine competitors were really eating Google's lunch then ad impressions would go down.
They don't have much of an offering yet. OpenAI has some conventional ads, but everyone expects more involved advertising integrated into the conversation itself somehow.
Even if the alternatives would have no advertising the number of ad impressions of Google Search would go down.
In the article it mentions the rise of other search competitors like Qwant implying they are causing Google to die as it bleeds market share to them.
The most frustrating part of all of this is the underlying premise that the internet is, has been, or could ever be a credible cultural record is deeply stupid. Or maybe more charitably it's both historically and technically illiterate. It has always taken continuous unwavering effort on some person's part to keep any given piece of content online. And while managing a simple hosting account and updating domain registration periodically doesn't take a tremendous amount of effort 20 years is a long time to expect anyone to maintain enthusiasm. The internet has always been a frothy, ever changing blend of the odd nugget of truth drifting in a sea of unadulterated bullshit. Treating this, or worse what comes from statistically averaging it, as a source of capital T truth is totally unhinged. From whence did this mythology of online truth spring?
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It's hard to get past the beginning of this article and take it at all seriously. The quote someone who missed a sunset because they asked google and supposedly got the wrong time... but they didn't think to look at the sun or lack thereof to check? Also when I put "when does the sun set today" I get a single exact figure at the top of my results, not from AI, which is honestly the best kind of result – an exact correct answer.
They were planning their day for a specific time to be somewhere. If you're looking at the sun it's to late...
From the article:
> “I had the projector set up outside and was waiting for the sun to set,” wrote one Facebook user in Colorado Springs, “but to my surprise I was simply living in the past. AI informed me the sunset had already happened.”
It does sound a bit bizarre.
That's fine, but arguing that Google should give accurate times based on where you are is ... crazy?
In the pre-LLM days it was cool that Google did weather, unit conversions, sports results, etc. But that's not even close to their value proposition. Even 5 years ago if someone told me they had planned a photograph and got it wrong because Google gave them the wrong time for sunset, I would have called them a moron for relying on Google! There are sites and apps dedicated to this. Use one of them!
I don't understand your argument. It's not their core value proposition so it's crazy? That's quite a leap. But giving a good answer is just as core as their search results. The answer is what you're there for and they get to show ads. It's not any stupider to use that info than a dedicated site. Both could be wrong, and you're not a moron if it is.
Installing an app to learn a single time would be the real moron option.
> why we don’t allow stealing.
With the not-so-minor qualification that the biggest thieves have always gotten away scot-free. AI is just the international whole-internet version of this.