Google figured out how to create a classless suite of internet services for anyone on Earth with an internet connection to use. I struggle to see how this didn't meet their original goals, what people celebrated about Google, and what made Google such an attractive place for people like the author to work.
What's fascinating is that Google gets virtually zero recognition for this (Google services are largely taken for granted), and beyond that, Google is one of the most hated corporations for it.
So if we use Google as a case study for "progressive business", having mostly succeeded at giving the poorest people one Earth an equal product to the richest people on Earth, what is the takeaway?
> What's fascinating is that Google gets virtually zero recognition for this, and beyond that, Google is one of the most hated corporations for it.
You can both love and hate something at the same time. Humans have complexity and nuance, don't dismiss that.
It's also worth noting that complaints are more vocal than complements. If things are working well then it's usually quiet. Nothing to say. But when shit goes wrong people talk because they want it fixed. Don't let this bias fool you into thinking that appreciation isn't happening. Appreciation is generally silent while hatred is vocal. That's not isolated to the internet either
Well, they aren't hated for the tech they built, that is cool and easily appreciated.
People don't like google because they turned it into a way to sell people to others for a profit in essence. Over time more and more intrusive to the point where they are no longer worth any of the services they offer. Like a creepy stalker following you every where you go, at some point you need a restraining order.
Most people don't even realize the creepy stalker exists though.
> People don't like google
I only wanted to clarify that you must have implied that this statement applies among people who don't like Google, but whatever their reasons, those people are few. In aggregate, Google has a strong reputation and is one of the most well-liked businesses on Earth. It is on par with Cheerios. Disliking Google for "creepy stalker" reasons is not a mainstream thing.
Your clarification aligns perfectly with the final statement in GPs comment. Most people do not realize the extent and invasiveness of googles voyeurism.
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Ding ding ding. Google is only a few steps away from the "Orphan-Crushing Machine", or the pods that imprison/enslave people in The Matrix, because it is literally the hardware-software-businessmodel matrix which creates and maintains conditions of oppression through unprecedented surveillance and other late-stage capitalistic evils.
If the office software they created existed in a vacuum, it might be appreciated. But it is there as a honeypot to onboard people, particularly the most impoverished, into their dystopian hellscape. And I say that as a 20+ year user who, nevertheless, uses their stuff knowing all this, because it's often the best solution in a world of bad solutions.
In general, this is just the Copenhagen Interpretation of Ethics combined with armchair quarterbacking. Google’s services, like Amazon’s, create unbelievably large amounts of value for people of which these companies capture a tiny fraction.
However, these are fairly popular brands with positive associations for the majority of people. Online commentary is from a self-selected group and cynicism stands in as the poor man’s substitute for analysis.
First time I've heard somebody call recognizing the evils of ad tech cynicism.
Yes, both rich and poor people will use Google's free services. It's sort of like how a can of Coke is the same no matter who you are.
But also, Google sells plenty of "premium" products to people who are willing to pay, starting with YouTube premium. And I'm getting lots of upsells when using Google Meet these days.
> What's fascinating is that Google gets virtually zero recognition for this (Google services are largely taken for granted), and beyond that, Google is one of the most hated corporations for it.
I feel like this is some majorly false revisionist history. At least in my circles, Google was revered and lauded up until 2010-2012 or so, whenever enshittification started in earnest. And this isn't just some outsider opinion. Look at some of the original early Google communication where they highlighted how their ads were always separate and easily identifiable from organic results, and how that eroded over the years. Heck, there was a front page article today on NYTimes, https://www.nytimes.com/2026/07/20/technology/google-ai-open..., talking about how Google used to be an "open Internet champion" and is now an "AI gatekeeper". Google's corporate ethos is from their early years is basically unrecognizable today, and that's why people hate them.
The hate towards Google only started picking up steam as they snowballed into deciding (like pretty much all corporate enterprises) that growth at all costs is the only purpose of corporations, and when they became the poster child (rightfully so IMO) for surveillance capitalism.
They de-facto created a monopoly. You can reason that its services are useful, but without also pointing out that they established a de-facto monopoly, this "analysis" is very incomplete.
> what people celebrated about Google
When exactly? Google initially was not anywhere near as problematic as it is today. I don't see many celebrate Google these days.
> what made Google such an attractive place for people like the author to work.
Was it ever? It also feels it used to be more attractive in the past. Nowadays you do not see any such yubilant posts about Google anymore. People complain a lot more about Google.
> What's fascinating is that Google gets virtually zero recognition for this (Google services are largely taken for granted), and beyond that, Google is one of the most hated corporations for it.
That's also not true. Some of Google's service are still popular such as Google Maps. You see very little criticism about it. But in other parts, Google revealed how truly evil it is. Be it the fight against ublock origin or Google locking down Android or dominating the www via abusing adChromium. Nope, sorry, the criticism against Google is totally warranted. Years ago I did not understand the de-google movement. Now I am of the opposite opinion and even more extreme. I think Google has to be removed from this planet as entity. Someone needs to chop it up. The US courts are too corrupt and bribed to change anything. I think the people need to fix Google, by no longer using it. This is difficult, I get it; I am still using Google, such as youtube. That's actually my biggest use case of Google. The browser (thorium) is the second loophole here but in theory I could use firefox.
> So if we use Google as a case study for "progressive business", having mostly succeeded at giving the poorest people one Earth an equal product to the richest people on Earth, what is the takeaway?
That's like saying Al Capone is a saint. You try to connect evil with good. There is no connection here. Google remains an evil corporation even if it makes useful services. But it also kills existing services - look at the Google graveyard. Look how they crippled its search engine. Google pisses off people - why do you not see this? You basically wrote an eulogy for Google here. No specific criticism at all.
> Google is one of the most hated corporations for it.
This is such a terminally online take. It's important to not look at the bubble you're in and get fooled into thinking it's a representative microcosm when it almost never is.
I'm reminded of when Quora was hyped up on HN and in Silicon Valley in general. VCs were waxing lyrical about how "everyone" they knew was using it but "everyone" here was "everyone they knew", which is a subset of "everyone in the VC/SV space".
Google is not hated by the general public. My basis for this is the 2025 Harris poll on company reputation [1].
[1]: https://www.axios.com/2025/05/20/axios-harris-poll-company-r...
Which product(s) are equal to the products richest people on earth use?
It should be read as the same product from google, not the same product across the market of products.
We can snag on technicalities like Pixel phones, yt premium, and gemini quotas, but by and large, a kid in the Indian slums is using the same Google suite as a house wife in the Hamptons.
OK sure, Google deserves credit for that.
On the other hand, they also directly contribute to the technical addiction and attention economy that has created more depression and a lower quality of life for most people on earth. Maybe google taking responsibility for that can help improve their reputation.
is the correct answer what you are saying though, to pretend this other bad thing hasn't happened and only say google can do good?
> that has created more depression and a lower quality of life for most people on earth.
Very strong claim. Any sources for the "most people on Earth" part?
Google Maps, YouTube, Google Search, Google Docs, GMail and even Google phones.
Billionaires use Gmail alongside impoverished people across the world.
I mean… not to put too fine a point on it, but…
jeevacation@gmail.com
I can't help but see most of this as Claire using her gift of elegant prose and crafting narratives to retell a story of a prodigy that had a great product-market fit in the beginning then was unable to maintain relevancy while becoming bitter at the people around her. It must be so difficult to start out as a shining star then watch something you helped shape grow away from you. It looks like some powerful people at Google tried very hard to keep her with all these dramatic job changes. I always thought the walk-out seemed more dramatic and showy than people actually working for positive change (virtue signaling for their careers/to get their 5min), but I was very much on the outside. Seems hard all around.
The main bitterness is pretty clearly directed at Google's handling of internal sexism and sexual misconduct, culminating at what seems to be pretty direct (but underhanded) retaliation at the organizers of the walkout during a time when they gathered sustained internal and external publicity, leading to her immediate departure. Are you claiming the real spark of that conflict was her "being bitter at the people around her due to being unable to maintain relevancy" and not any real convictions she held regarding the known misconduct at the company? Seems like a dubious accusation to me in that case.
When claire stopped writing the tgif emails I was very sad, among others I talked to. When I heard, years later, about all this bs she went through, it helped crack the illusion for me. So sad.
FYI: this is an excerpt from https://www.amazon.com/Dont-Be-Evil-Bosses-Promises/dp/00634...
Fun easter egg: the barcode on the cover (the one on the left at least) is for the book's ISBN.
This story naturally ends after Claire's departure, but "that the era of sanctioned dissent was over" did not mean that dissent was over. The lesson for many was that "asking nicely" wasn't working. I believe that realization that real power was needed to in order to make change was a big part of why the Alphabet Workers Union was able to get off the ground. Of course it hasn't gotten the numbers to actually build much power, sadly.
I was there 06-25, and this matches my recollection. Honestly, it's a very restrained document.
I actually enjoyed the first hand experience of an early-ish Google described at the beginning. For those with enough tenure in tech, was this ethos unique (at the time)? Or was it typical of successful, tech-heavy startups? I could believe an early Sun might've felt similar but I don't know.
Most of the top names had unique, great cultures at some point. Early Microsoft was awesome, as well, I hear, early Apple.
Ah good point. The Intel Museum in Santa Clara shows signs of that too. Custom labels on bottles of wine to celebrate hittings revenue milestones e.g.
I don't know where else to express gratitude for the delightful read that this was.
I wish to hope that more and more people are seeing the hollowness of all that these corporations posture and profess.
I'm struck at how brutal it is to be a woman in even pseudo-progressive tech spaces at times. How talking the talk does nothing if HR and leadership quickly and quietly work to undermine at all and make life hell. The HR line of "we investigated ourselves and found no wrongdoing" always feels surreal.
> One recounted a tragicomic anecdote from a T.G.I.F. meeting on International Women’s Day, when a Googler had asked Larry and Sergey to name some of their personal female heroes.
..and they couldn’t just say “Grace Hopper”? These people have used computers before, right?
> “We need moon shots,” Larry would say, big, world-changing ideas and initiatives, to make employees excited about innovating again. (Curing cancer wasn’t necessarily a moon shot, he once suggested, since it would only extend the average human life span by about three years.)
And yet I'd much prefer to have one kid with cancer be saved and allowed to live an average lifespan than to have thousands of old rich people extend their extractive existences for decades.
Ah. The voice of money. Wake me up when they return it all. We upgraded from blog posts to New Yorker, but it’s the same drivel.
TGIF at my non-Google startup, founded by xooglers, reeked of the same brototypical sweaty odor alluded to in this story.
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The Voice of Google - should be silenced. I don't want to hear any more Google propaganda in general. From "acceptable ads" to trying to kill ublock origin - enough is enough.