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Meta launches Instagram, Facebook, and WhatsApp subscriptions

135 points11 hourstechcrunch.com
qqtt6 hours ago

I'm going to go against the grain here and say this is probably a positive thing for Meta products, and honestly every other "free" service to provide these kinds of revenue avenues.

How many times do we hear things like "if the product is free, you are the product" - well, the consequence of that is development resources tend to be pulled into directions that benefit advertisers.

By having material subscription revenue coming in for things outside the advertising space, the product managers can justify investing in features that otherwise would be passed up due to lack of revenue potential from advertising.

Yes, in many ways Meta gets to have their cake and eat it too, because the ads are still there even with the plans, but this does give a meaningful voice to their customers who pay that they can invest in other ways outside of strictly advertising.

sensanaty4 hours ago

You paying just signals that you're someone to push more ads to and to harvest more data on, since it means you have disposable income to spend on something as useless as instagram or facebook.

Meta isn't going to stop harvesting all your information just because you pay for a subscription, they'll harvest and sell your data AND take your money.

tgma3 hours ago

People who spew I'd rather pay, I'd rather pay often majorly underestimate how expensive Google and Facebook would have to be in the western world to offset the ad revenue per person. The irony is this is especially true for you if money is no object to you, as you'd be disproportionately valuable to the ad machine. It's not going to be ten bucks folks.

bigmadshoe2 hours ago

You can actually look this information up! For example, Instagram makes approx $2-50 ad revenue per user per year, depending on the region. Apparently it’s highest in North America.

So <$5 per month for someone in the developed world to keep using Instagram and stop being the product. If they redesigned the app around what’s best for users vs advertisers, it actually seems like a great deal, considering many people spend multiple hours per day on apps like these.

Of course this would get pretty expensive for all the services we use. But I personally would happily throw $100-$250 per year at my most used apps to stop being advertised to.

kbar131 hour ago

most-all of the algorithm-served content (not from my friends list) is ad content, even if it's not a meta-served ad.

all content (even those who make legitimate content, if they intend on making a living on content) is just ads packaged in fancy UGC. we've reached a point of no return for ads and user targeting

tgma2 hours ago

If you are in the US and in a demographic who posts on Hacker News, $100-$250 is likely below your monthly revenue contribution to Google alone.

+3
fragmede2 hours ago
bmitc2 hours ago

You're assuming that your own data has no cost. They get data from you for free.

WarmWash4 hours ago

If I'm paying and still getting unwanted ads...then I am no longer going to be paying.

I'm not sure what win Meta sees here.

HnUser123 hours ago

You may not get ads in the app, but they can still sell your data for other services who will give you ads.

okanat1 hour ago

Or even if you block all ads, the statistical value of your data is still important for showing ads to people like you and people around you.

pen1slicker3 hours ago

[dead]

apsurd5 hours ago

Heard it here on HN: problem is paying a subscription is purely additive. eventually, inevitably, they’ll take the subscription AND sell your data, serve you ads, etc.

it being against what your payment contract states just means they’ll reinvent and rename the tiers.

scns5 hours ago

> they’ll take the subscription AND sell your data, serve you ads

Streaming services claiming prior art here.

apsurd5 hours ago

I just remembered there’s a black mirror episode about this. The paid subscription evolution by a “health tech” startup let’s say.

I won’t give away the plot, but it’s so realistically absurd it’s sad, hilarious and terrifying all at once.

abound2 hours ago

For those who might want to watch it, the episode is called "Common People", and it's a pretty brutal one.

kps1 hour ago

Too young to remember cable TV?

avd2011 hour ago

If you don't pay for a product, you are a less valuable product than if you'd pay for the product.

zeristor3 hours ago

Pray they don’t change the terms a second time.

komali21 hour ago

It seems like there's no solution, then: companies will always chase the next dollar that allows them to exceed growth expectations on the earnings call. It seems like no matter what, anti-user behavior in pursuit of profit is inevitable.

Is there a solution to this?

apsurd42 minutes ago

well Apple is stated as an easy counter example. They charge money for premium hardware and software. everything else is downstream. So while they could squeeze at every possible opportunity, they are less incentivized to abuse the relationship because their core proposition is: you pay money for our premium hardware and software.

it’s imperfect but contrasts this with the modern approach of grow at all costs, light money on fire and punt entirely on how to ever make money. it usually doesn’t end well for customers.

micromacrofoot5 hours ago

Yeah this is the worst, never pay for something that has ads. It's teaching these companies it's ok.

rozap1 hour ago

You're right it's a good thing, but I think they're maybe 10 years too late. The issue is that their product is hateful, non-functional, and my feelings toward the brand are probably more negative than any other brand I can think of. So why would I give them money? It's a tough sell.

Yokohiii1 hour ago

The only truth here is that meta is preparing for the AI bot apocalypse. When everything turns into AI noise, people will move on. Segmenting real (paying) users and bots is a strategy to sustain their business model, not welfare.

darth_avocado5 hours ago

Id pay money to not see ads. Like YouTube premium. And I’m sure I’m not the only one. Can’t believe they rolled out all these different plans and left out the one thing a lot of people would buy.

cm114 hours ago

Does Youtube Premium track and build profiles and use and sell them? I assume so because Google, but does Premium remove advertising (in the broad sense of the business model and profiling) or remove just ads? YT in general seems "kinder" than others at a few things, like you can remove history and activity and even get a blank homescreen.

Aside: I think it's funny how with an NYT subscription, you still get not only ads, but frequent article-covering ads for NYT subscriptions (asking to upgrade to a family account).

vineyardmike2 hours ago

Most of these big companies don’t actually sell your data directly, they monetize it through first party ads. If you have a well-oiled ad machine with strong first party data, selling the data just gives it to competitors, and is overall less valuable than using it for yourself.

I’d assume they’re still building that profile while you use the product, but you won’t see any ads, and can still delete the data from the various points like you’ve mentioned.

skillina3 hours ago

I've been considering writing a nastygram to the NYT about their nonsense popups. Every time I open their web page I get not only the family account popup, but also a "use our app, it's better!" popup.

I refuse to install your app just because you intentionally trash the web experience with popups.

laweijfmvo3 hours ago

“full” premium removes all advertising, and it’s quite pricey in the US. “Lite” premium removes ‘most’ ads but doesn’t allow downloads at all.

dymk3 hours ago

It’s $16/month for full premium. It’s all relative, but I wouldn’t describe that as quite pricey for a platform with that large a library.

sethops12 hours ago

I paid for YouTube Premium until they started showing me ads for YouTube TV (and maybe YouTube Red at the time?). Cancelled and got into DNS adblocking.

whyenot2 hours ago

Maybe this was something country or region specific. I don’t remember ever seeing ads for TV, Red, or other products with my US premium subscription. Now, some channels will promote specific products in their videos (like the mini ads some do for square space, nordvpn, etc), but YouTube, now has a button you can click to jump over that garbage.

phyrex2 hours ago

Those plans exist in Europe. Not sure if they're available elsewhere or how popular they are there

jmspring5 hours ago

So, pay them to keep doing what they already do?

ksd4822 hours ago

Yes. The difference is now the money is coming from you rather than selling your data. Which is what you want.

Of course, they could still sell your data anyway. That's why it's important to pay attention to their T&C.

pmontra2 hours ago

Are there ads in WhatsApp? I never saw one. Facebook, I remember a lot of ads. Instagram, probably but I don't have an account there.

okanat2 hours ago

Whatsapp metadata is one of the strongest signals about you. Your friends and family and your patterns of texting tells quite a bit information about you.

pks0161 hour ago

There are story ads now.

bmitc2 hours ago

That's ignoring that WhatsApp has been free for a long time and was end to end encrypted. Then a multi billion dollar corporation bought it and has slowly whittled away at it.

h4kunamata4 hours ago

>How many times do we hear things like "if the product is free, you are the product" - well

Well, now they will keep doing what they are doing while being paid because your data is their business model.

angled3 hours ago

Aren't people here old enough to recall paying for WhatsApp's original subscription fee?

Circa 2016: https://www.techspot.com/news/63504-whatsapp-waves-goodbye-a...

okanat1 hour ago

Whatsapp wasn't owned by Facebook at the time..

the_af1 hour ago

Also, I was a user of WhatsApp back then and I didn't pay a single dime, ever.

timoth3y5 hours ago

> "if the product is free, you are the product"

This is not true. You are the product whether you are paying or not.

If the company thinks they can make money by selling your data/attention/access, they will do so. Paying them does not stop them from monetizing you.

These new paid tiers will be slowly enshitified just like most modern paid plans.

anon354 hours ago

You seem to be attacking a different statement that no one says: "if the product isn't free, you aren't the product". There's no "if and only if" in the maxim.

Pretty sure you agree that if the product is free, the company is definitely getting value by monetizing something else of yours. It very much is true as written.

the_af4 hours ago

From a formal logic standpoint, you're correct.

But the context of the parent's and grandparent's comments was (paraphrased) "if you don't pay, you're the product, therefore it makes sense to pay in this case". But given what we know of Meta and their ilk, we have good reason to believe this is absolutely NOT the case: you'll pay but you'll still be the product, and their offerings will keep on the road to enshitification. So parent comment is correct given this context.

I don't believe they were making the case that free Facebook is in any way healthy or good for you.

platevoltage4 hours ago

It's because you'll still be the product even if you pay.

pertymcpert6 hours ago

Agreed. Nothing wrong with charging for a product.

drnick110 hours ago

Just stop using Meta products. It's really not as hard as it seems. Nobody needs FB to communicate with friends and family. Send texts or emails or use your phone.

Starman_Jones9 hours ago

The hardest part about not using Meta products is deciding not to use meta products. When I stopped using Facebook, I had resigned myself to spending a lot of time and effort to stay in touch with my friends and family. As it turns out, all I had to do was mention that I was using Signal, and the people closest to me, then pretty close to me, then kinda close to me all started using that too. The network effect cuts both ways.

ryandrake6 hours ago

It’s amazing how strong the Meta FOMO is. I stopped using Facebook over 10 years ago and never even opened Instagram or WhatsApp, and I really am not missing out on anything in life. My actual friends know how to contact me and they do! And it’s really not that hard to say “Sorry I don’t have Whats App, just call me at xxx-xxx-xxxx.”

If someone is prepared to not be my friend because they only want to communicate via a Meta app, then I don’t see why I’d want them as a friend.

doom22 hours ago

The annoying thing is how many businesses and communities rely on Meta platforms instead of their own websites and sometimes it's the only way to contact them. If I want to check if the small neighborhood grocery has something in stock? No phone, only Instagram DMs. When I was on vacation abroad and wanted to see if an out of the way farmers market was still happening despite rain? Only Facebook.

The good thing is that it isn't everywhere: Taiwan, Japan, and China usually have apps like Line or WeChat as options. In Europe there's more usage of WhatsApp (which is still Meta owned but also not social media). But in the US (and countries in the Americas), I still see a heavy reliance on Instagram and Facebook.

Marsymars4 hours ago

The sticky bit I have is facebook marketplace - it's wiped out the other classified marketplaces in my area.

I'm not making any serious money off the old stuff I sell, but the alternative to selling it (or even giving away low-value stuff that's still functional) on facebook is basically just throwing it out / destructively recycling it.

skillina3 hours ago

I maintain Meta accounts for two purposes. Facebook Marketplace, and following local businesses on Instagram because it's become the de facto platform for many artists/bars/restaurants/popups to distribute information. I don't add friends, I don't "like" posts, and I don't doomscroll the garbage they put in my feed.

I'm willing to give Meta the information that I enjoy old cars, bar trivia, and breakfast sandwich pop-ups.

komali21 hour ago

The only way to know the correct meshtastic configs for Taiwan is to join the meshtastic Taiwan Facebook group.

Or attend an event in person. They advertise their in person events on the meshtastic Facebook group.

outime4 hours ago

>It's really not as hard as it seems

Only on HN could someone post a take like this without getting laughed at. Outside our very geeky HN bubble, hardly anyone (let's say in Europe, but all my friends in the US use it as well) uses anything other than WhatsApp. There's literally zero reason for the average user to switch.

wyclif3 hours ago

WhatsApp as the only contact point is a pretty strong signal that the user is from a developing world country. I'm not from that part of the world, so I don't use WhatsApp.

rahkiin3 hours ago

If you count -all of europe- as a developing country, sure.

In europe we never had free unlimited texts. Internet was cheaper than calling/texting, especially with everyone having wifi at home and work. So a cross-platform messaging app appeared and has replaced text and calling.

wyclif2 hours ago

Sure, it's not airtight. WhatsApp is popular in Europe. But as an American, when I see somebody say "You can only contact me on WhatsApp", it's not exactly a green text bubble signal.

TFNA6 hours ago

You are years behind. It was in 2016 that, when traveling and wanting to exchange contacts with cool local people I met, I first began to get the response “My e-mail address? I don’t have email.” Already then many younger people were only on social media, and it was expected that you would exchange those contacts. And some countries never had the email moment at all, so even older people don’t use it.

Ditto for phones, if you mean the PSTN – as time goes on, fewer and fewer people have ever really used that. When people around the world are communicating via their smartphones with a phone-number-based protocol, it’s overwhelmingly WhatsApp, and guess who owns that?

kingstoned5 hours ago

How do they not have email when it's required to sign up for various sites, plus having android phones requires gmail, plus official documents, bank accounts, job applications etc. tend to ask for email; email is used for work as well...?

TFNA5 hours ago

Notice how in the last several years, a lot of popular sites have allowed signing up with phone numbers, no email address required. Besides making the service more accessible to a generation that doesn’t use email, getting a person’s phone number is great for profiling them for advertising reasons.

In many countries, either WhatsApp or a PSTN number for receiving an SMS is used today for the things that you think are done with email. I have lived in two countries that have highly digitized government services, and they were provided over an official app where email wasn’t part of the signup flow.

Sure, maybe some people use email at work (but WhatsApp has eaten into even that in some regions), but then that address is so associated with work that they don’t use it for social contacts.

apsurd6 hours ago

What's actually being said is that these people are not your friends/family and probably shouldn't be.

That definitely sounds harsher than intended. It's a meditation really. Nobody needs FB and Instagram. (please read as a meditation)

TFNA6 hours ago

Everyone is free to define “need” and who their friends should be as strictly as they want, because, sure, some people could become total hermits. But it’s not going to strike most people as a reasonable definition.

You mention “FB and Instagram”, and I haven’t used either in a decade myself. But the OP did mention “Meta products” and you are ignoring the elephant in the room: WhatsApp. In many countries it has completely replaced the PSTN: you cannot contact a business (they won’t answer normal calls and may not post email addresses), cannot get the necessary info on how to check into the reception-less accommodation one booked, and one will find it hard to maintain contact with people one may well wish to maintain contact with.

Larrikin6 hours ago

"just don't meet people because they don't communicate via your one specific method"

+1
skillina3 hours ago
ValentineC5 hours ago

Good luck trying to not use Meta products (specifically WhatsApp) as a (non-tech) professional outside the US needing to communicate with their counterparts.

The best compromise for such people, I guess, would be a work phone number that's solely for business WhatsApp communication.

laweijfmvo3 hours ago

i missed a flight once (it was a small private cessna while on vacation). turns out they had tried calling me on WhatsApp, which i don’t use.

derwiki7 hours ago

I don’t know about other places, but in SF, everything around schools is coordinated over WhatsApp—you’d be really doing your children a disservice to opt out.

And I hate it. I had deactivated all my Meta accounts but reactivated WhatsApp because of school stuff.

Loughla6 hours ago

Tell your school board to use a dedicated messaging platform built for schools. Cite privacy laws. That's what I did, and it worked.

Unless you're talking about parent groups. Because then you're fucked. Every parent group everywhere uses Facebook or Whatsapp and don't care that not everybody uses it. You will be excluded.

ryandrake6 hours ago

I’ve gotten a lot of mileage out of the philosophy: “you’re not missing out on anything worthwhile by being excluded by people who want to exclude you.” Don’t voluntarily interact with people who make “uses a particular app” a condition of that interaction.

grvdrm4 hours ago

I assume parents. Not actual schools. Same situation here on East Coast. School uses ParentSquare but so much coordination is over iMesssage and WhatsApp.

derwiki5 hours ago

Which privacy laws?

+1
Loughla4 hours ago
the_af3 hours ago

> Tell your school board to use a dedicated messaging platform built for schools. Cite privacy laws. That's what I did, and it worked.

My daughter's school uses a clunky proprietary platform that is way, way worse than WhatsApp. I wish they used WhatsApp! Actually, they also do this, because being non techies their use of tech is all over the place and they adopted the worst of both worlds: school digital platform (very clunky) and, because it sucks, also WhatsApp. So important communications reach me both ways.

Sigh

rootusrootus51 minutes ago

Ha, I fell for that the first time, not getting me twice. That was my wake up call for how insular the HN bubble is and how utterly convinced people here are that they represent or understand normies.

the_af4 hours ago

> Just stop using Meta products. It's really not as hard as it seems. Nobody needs FB to communicate with friends and family. Send texts or emails or use your phone.

I'm in WhatsApp groups with friends who live abroad, SMS is not an option. We could use another chat app, but then I'd have to convince every friend from every group to use something else. WhatsApp is what every friend I have agrees on.

I belong to several hobby groups that exist only on Facebook or Reddit (or Discord, but I dislike it for several reasons). I'd like to ditch both Facebook and Reddit, but that would mean leaving those hobby groups, and given the joy they bring me, I'm not willing to pull the plug yet.

So you see, it's really not that easy.

pmontra2 hours ago

All it would take is WhatsApp going paid plans only. All of Europe will switch to Telegram as primary messaging platform in a couple of days. Hence a paid only WhatsApp will never happen until every plausible alternative will be made impossible either by acquisition or by law.

okanat1 hour ago

Whatsapp became successful by being cheaper than SMSes in Europe. But yeah people probably switch to the next convenient app.

alex11389 hours ago

Actually it... is but not (just) for the reasons people give (social utility)

You delete a FB acct? It reactivates. Fun! Almost like the company is built off fraud

Iuz9 hours ago

I'm thinking about it, but WhatsApp has a real hold on the Brazilian population. Removing it would mean losing the primary way my family and many people I know communicate. It’s ubiquitous here, sadly.

carlosjobim7 hours ago

There are lots of other important uses for these platforms.

For the down voters: Such as finding local business information or events in your community, and tons of other stuff which isn't anywhere else.

Facebook + Instagram already has more current information than the rest of the web combined.

pj_mukh10 hours ago

I would pay $49.99/mo for an unlimited plan that brings me only my friends' status updates (not their hyper-political likes and comments), just their life updates. Daily stories are great too. But JUST that, no influencers, no ads.

I realize Meta's data shows that our user revealed preferences tells them that we like all the dopamine hijacking garbage but that's like saying "Well users like drugs, so we gave them more". Let me pay you to give me just the vitamins, and none of the sugar.

apsurd6 hours ago

I don't believe for a second you'd pay $50 per month!

Yeah you'd do it to prove a point. 6 months later, no way in hell.

pibaker6 hours ago

Virtue signaling is free. Paying up for my virtues? Never.

schubidubiduba6 hours ago

I think I would pay it. The peace of mind knowing that my every move isn't tracked and being used to sell me stuff or engagement bait me is invaluable tbh

pmontra2 hours ago

At best they will honor the contract of not tracking your moves through that app. They will use part of your money to buy the information about your moves from other sources, or track you with another app.

apsurd6 hours ago

I paid for youtube premium for a few months under the reasoning that I hate those auto playing make money ads so much. Certainly paying for peace is worthwhile.

Youtube legitimately has some quality content. But I ended my subscription because fundamentally, streamlining the path to more Youtube usage is self-enabling devil’s work.

Point being: Im not convinced paying money to these companies is ultimately going to result in a healthier, more safe more private experience, no matter what they claim.

pj_mukh6 hours ago

I mean, I'm paying about that for Google to hold onto all my personal memories via Photos, and all that I could actually use self-hosting for.

Meanwhile, FB has all my network that I can't recreate or self-host so yes, I would pay that.

fooker4 hours ago

You'd do it once and figure out that none of your friends have regular status updates any more.

tim-projects10 hours ago

Pay each of your friends $50 one per month, to switch to signal. Problem solved

lukeschlather9 hours ago

Signal is designed with the assumption that data is sensitive and you should err on the side of destroying it.

Facebook is designed more as a shared scrapbook, with the assumption that data is precious and you want to share it with your community, and you should err on the side of oversharing so you don't lose any precious moments. Signal is in no way a replacement for Facebook.

tim-projects9 hours ago

> Signal is designed with the assumption that data is sensitive and you should err on the side of destroying it.

That's... Just not true

> Facebook is designed more as a shared scrapbook

Have you used Facebook in the last 5 years? Its nothing like this at all.

+1
lukeschlather8 hours ago
Larrikin6 hours ago

When Facebook was food this was how it was used and what people liked. Nobody would care what they've done to the product in the past 10 years to optimize for money over mental health

DANmode9 hours ago

It is if Facebook was never a good fit for you in the first place.

freedomben10 hours ago

$50 per month for unlimited, not $50 per friend, so your solution only works if you only have 1 friend, so it would work for me (self-deprecating joke) but may not for GP.

lostlogin10 hours ago

> Pay each of your friends $50 one per month

It an outlay of $50 a moth. Probably better to pay 50/number of friends though.

+1
rkomorn9 hours ago
fsflover10 hours ago

Or, better, Mastodon or Matrix, which don't rely on a single, easy-to-target server.

charcircuit2 hours ago

Mastodon and Matrix do rely on a single easy to target server.

dreamcompiler10 hours ago

This works for friends and family members who are computer geeks. Signal for everybody else.

+2
fsflover9 hours ago
Cider99862 hours ago

I pay $50/mo for internet, this is some nice ragebait.

You can change the feeds with extensions or modded apps for free and ads are blocked by default in any good browser.

canyp9 hours ago

Why? You are still giving up privacy. There is 0 reason to be using Meta products, let alone pay for them.

captn3m08 hours ago

Meta offers it in EU: https://about.fb.com/news/2024/11/facebook-and-instagram-to-...

I’ve been considering it but I am not sure if it drops just ads or suggested posts as well.

uyzstvqs9 hours ago

What you need is the Stories feature in Signal, then donate that $49.99/month (or however much you want) to their foundation.

tmaly8 hours ago

I am surprised someone hasn't made a really nice equivalent to Obsidian for Mastadon and just released it for free on the app stores. I am sure one could host a very cheap mastadon instance on a low cost VPS

kleton6 hours ago

> only my friends' status updates

I think that is the Feed's tab, though I have not used the blue app in a long time

jsrozner10 hours ago

This is absurd. You're just asking for reasonable control over data that ostensibly belongs to you. Moreover, this minimum functionality was resolved years ago with RSS. That you'd be willing to pay so much reflects how well every tech company is doing at using tech against its own users.

pj_mukh10 hours ago

Ehhh, what I'm paying for is FB/Insta's ability to bring everyone onto one platform and encourage them to post regularly. RSS, AOL Messenger etc, never were able to do that with any decent success.

That they went past that to just kill their own golden goose is what is now reversible via a payment plan. That might be their only saving grace on this now managed decline.

TFNA7 hours ago

But FB/Insta haven't been able to get everyone onto one platform. Generations are balkanized across FB, Instagram, and WhatsApp (all of which Meta bought precisely because it can’t manage with its original social network), and TikTok.

bflesch10 hours ago

Nah once they know you can be fleeced for $50 per month, they also know there is much more money to extract from you. Their advertisers would be mad if they remove this juicy cohort of moneybags from their audience.

notsydonia53 minutes ago

This seems smart of them in the sense that many creator/website owners have lost significant traffic that Google used to send their way and so are reluctantly pivoting back to paying more attention to social - for discovery.

But speaking as someone who deleted a high following FB page that I probably shouldn't have because the back end of it was so infuriating, I don't understand this offering. It seems like a lot of bling and clutter. Most people who need to use Meta for biz reasons want the same thing - live support that is not a bot or a human that may as well be a bot.

And not to get too granular but if you've used IG lately, for example, you notice that trying to do anything on the back end (eg: set up up some boosted posts or schedule things) takes the user through a maze and sometimes you end up in the old legacy Facebook pages, which has links that don't relate to any of the contemporary features. It sounds minor but it essentially barely functions and each click to confirm something sends you to another section to confirm something else. You also need a FB page to do anything on an IG page and a tonne of other petty thwartings. The fact that their brand new subscriptions/Meta platform seems just as confusing is alarming. I don't know how a company with this much money can not design an un-hellish back end or offer reasonable customer support.

Their A.I. monitoring is also completely off the chain, closing accounts and locking profiles for opaque reasons that cannot be questioned.

YesBox10 hours ago

Discord subscriptions seem to be working. People like to customize their profile (ie express themselves), even though profiles are not something frequently interacted with (that's the surprising part!)

I have a server (for my game) with about 1000 people. Out of the 300 people logged in, 50 of them have custom profiles.

So, it seems like a good idea for Meta.

ro_bit9 hours ago

You can get free profile decorations these days from watching ads (discord “orbs”). It would be interesting to know how many of those users have the nitro subscription badge next to their name

YesBox9 hours ago

I just counted 35 online profiles with nitro. Same ~300 people online currently

micromacrofoot5 hours ago

Yeah this very much a "like Discord" move, and it does work

sillysaurusx10 hours ago

How’d you make a game with 1,000 people? It’s impressive.

YesBox10 hours ago

They're players, not devs.

sillysaurusx10 hours ago

Yeah, I was asking how you got so many players.

+2
YesBox9 hours ago
airstrike10 hours ago

tbh I mostly pay for nitro for cross-server, animated emoji

fontain10 hours ago

The main problem is that premium subscriptions don’t generate that much revenue when compared to ads alone. The users who pay are the most valuable users to advertisers and the users who don’t pay are the least valuable. Discord generates about $1 in revenue per user compared to Facebook at closer to $100. For Discord at $1 per user, any subscription that’s a few dollars or more is probably paying for the lost advertising revenue, but it wouldn’t translate for Meta so they aren’t including ad free which drastically reduces the value.

I’ll be surprised if Meta’s subscriptions are as popular as Discord’s without being advertising free. Cosmetics are liked amongst Discord’s audience of nerds, but not Meta’s audience of normal people.

Very interested to see how this works out for Meta. Since they’re not excluding ads, it’s basically free money, so they may as well offer these subscriptions.

rhines10 hours ago

I wish these companies didn't need to make billions in revenue. There's no reason why a small company couldn't manage a site like Discord, make enough to pay their developers, and be successful. But instead every company needs to become a unicorn and pay investors billions.

Marsymars4 hours ago

> The users who pay are the most valuable users to advertisers and the users who don’t pay are the least valuable.

But also, definitionally, the users who are willing to pay the most are the ones who the see ads as the biggest anti-value (i.e. cost) to themselves - so they'll be the ones most likely to not use the service if they're not given an ad-free option - cutting down the average user value anyway.

lukeschlather9 hours ago

I actually cancelled my Discord subscription because they've gradually been adding more intrusive ads and subscriptions don't protect you from ads.

Animats10 hours ago

"It's free and always will be" - Facebook

ravenstine10 hours ago

Whenever companies make statements like this and then people act surprised when they backtrack, I can't help but think of a bit of my favorite dialogue from Star Trek Enterprise.

HARRIS: We had an arrangement!

KRELL: You did what I wanted. I don't need you anymore.

HARRIS: You agreed that both our governments would benefit if the two of us worked together.

KRELL: And you believed me.

soupspaces52 minutes ago

"don't be evil"?

avaer10 hours ago

"They 'trust me'. Dumb fucks." - Mark Zuckerberg

alex113810 hours ago

Followed by him overwriting people's email addresses and constantly fucking around with privacy settings

Ohhhh but he was young! Be easy on him

(/s)

shevy-java10 hours ago

Not only that, but Spybook aka Facebook, also connected offline information, e. g. I think if I recall it was dental care or something like that. I don't remember the year (edit: a google search led me to this article from 2018, but I could swear this was several years before that - see https://www.bbc.com/news/technology-43668607), but it was scary that they go and sniff for ALL data they can find about people. This brings mega-corporation to a new level of Evil. And I haven't even gotten to talk about Google here, yet ...

x0x07 hours ago

I'd bet good money this is mostly related to Europe's GDPR / DMA actions against Facebook. Ironically, I think Facebook would be in the clear to just charge everyone in Europe and dump ads altogether. :shrug:

f33d51736 hours ago

I didn't see it mentioned that this hid ads. I would be surprised if it did, since facebook makes way more than $4/month off many of it's users, they would be leaving a ton of money on the table if they only charged that to remove ads.

embedding-shape5 hours ago

Probably paying would toggle on/off personalization of the ads, but then also they'd charge extra for the ads they show to "paying high-quality users" or something, so they can double-dip both sides.

rossjudson10 hours ago

I think that subscribing to another person's life prevents you from living your own. Also, "Everything is Lies, I Guess".

chistev4 hours ago

Do you know of any successful business without a Meta presence? Is that really possible in this age? Really interested to know.

They have a stranglehold on everything. It's inescapable.

pioyi6 hours ago

Just use email...

cryo326 hours ago

This is a brilliant take. I was talking to friends the other day and we were reminiscing about the old days where you'd email and phone people. And if there was a family event you'd shove a quite write up and some photos on your personal web site and email the links out to people. Some parts of the family would mail a newsletter around periodically.

We decided to do the same again.

tapoxi6 hours ago

My Mom (70s, retired special ed teacher) got the family on Signal and it's a breeze to do video calls or send pictures/messages to people.

They occasionally have a donation popup but it's one of the easiest and least intrusive programs I've ever used, and it just works.

danpalmer4 hours ago

I use WhatsApp for almost all my communication with family and friends. I'm also happy to pay for things that improve my experience.

...but it's unclear what this subscription would give me. The announcement has no real details, the article is light on detail, and the WhatsApp website has no mention of this subscription.

I get that it's hard. What I want is a good text and call app, and that's hard to charge for at scale. But every feature that Meta has added to justify charging (AI, stories, profiles, etc), makes the product worse for me and makes me less likely to pay for it.

They're in a hard place.

qingcharles4 hours ago

I've so far been unable to find these options in any of the apps in the USA. Anyone spotted them?

kwanbix4 hours ago

Before Meta aquisition, I paid 1 dollar per year for WhatsApp. Now it iwl be 35.88.

ethanpil5 hours ago

Anyone here remember the early days of WhatsApp, pre-Facebook, when it required an annual subscription fee of $1?

embedding-shape5 hours ago

Remember clearly the first time that message popped up, asking for $1/year, and I think you could basically "skip for now" and then it'd pop back up again later again. I remember thinking how brilliant it was, just hitting 100K active users in a year would be $100K, more than enough for a person, and at their scale they'd make it work long-term. Then of course eventually the $20B purchase happened and it became a product in someone's portfolio instead essentially.

angled3 hours ago

Absolutely, I just linked to this in another comment, I couldn't easily find another story: https://www.techspot.com/news/63504-whatsapp-waves-goodbye-a...

alex11381 hour ago

20 billion dollars to steal people's phone numbers

Anything Zuckerberg needs antitrust immediately

odo12423 hours ago

It sounds a lot like Discord Nitro

boredatoms3 hours ago

Does the subscription turn off ads?

bastawhiz3 hours ago

I looked for this in the article and I couldn't find any mention of it. I suspect no. And I suspect that's why it's not mentioned in the article: they think people won't notice.

Cider99862 hours ago

Shameful reporting that this isn't mentioned.

righthand5 hours ago

A lot of posters here are missing the part where people use Meta products to market their art, performance artists, visual artists, musician, digital entertainment artists, craftsmen, etc all rely on the network effect to be discovered. Until you can replace that then people wont just use email, txt their audience, etc.

And just to say it is actually sad there is no alternative because most of those artists dont really gain a valuable network effect from posting there. But it is how younger unestablished peoples establish themselves as existing. There are entire comedy/music scenes that essentially require you to have an Instagram account.

canyp10 hours ago

Seems absolutely unhinged. I don't know who'd pay to doomscroll AI-generated slop and fake news. $49.99 for the top plan, lol.

fullshark6 hours ago

All I can think of is people who need those accounts for professional reasons (i.e. public relations)

DANmode10 hours ago

But they know who.

flufluflufluffy10 hours ago

> There are also other features like Super Heart animated reactions for Stories, custom app icons, customizable fonts for profile bios, and access to additional pins for your profile.

Ahh, remember the days of livejournal/myspace, where we got all of those “features” for free because your profile is literally a fucking webpage

AlienRobot6 hours ago

Imagine paying for the privilege to display an animated icon.

I blame Bethesda and their horse armor for this.

iLoveOncall10 hours ago

It's insane that those subscriptions don't remove ads. That's the only thing I would even remotely consider paying for on any meta product.

In the current state those subscriptions will just show your friends that you're a huge loser who's willing to pay for custom backgrounds.

figglestar9 hours ago

People who pay subscriptions are exactly the sort of people you want to advertise to the most since they've signaled they have money. It's like flashing a big wad of cash in a seedy bar.

WarmWash4 hours ago

The hurdle is instagram makes ~$27/mo per user from ad revenue.

Would you pay $27/mo for instagram?

AlienRobot6 hours ago

Why would they remove the ads from users who have proven that they would even pay for a Facebook subscription?

fontain10 hours ago

Unfortunately, Meta’s ad business is so effective that they would need to charge hundreds of dollars per year for an ad free service just to keep revenue stable. I suspect anything less than $25 per month would be loss making for them.

chistev4 hours ago

And even then, they wouldn't remove ads since they'd want to add to their profits!

timpera6 hours ago

They do offer a €8/month ad-free Instagram subscription in the EU. I'm subscribed, it's pretty cool.

Cider99862 hours ago

If you used Android you can get this for free or just use it on the web with an adblocker.

aspectop6 hours ago

for insta and Facebook ok but for whatsapp they just wanna suck any kind of money they can. Soon whatsapp will be bloated with ads all over

chistev4 hours ago

Soon? They have ads already.

sometimelurker6 hours ago

is meta low on $? why would they do this?

Painsawman1235 hours ago

after they introduced Community notes, it isn't far fetched to say that they're simply copying Twitter...

chistev4 hours ago

Zuckerberg copying? Who would have thought.

brcmthrowaway4 hours ago

Paying FU money to folks creating dashboards takes a toll.

shevy-java10 hours ago

> In an announcement, Meta’s head of product, Naomi Gleit, noted that “more fun features” will be added in the future.

Thank you - I don't want any of that.

What exactly are "fun" features, anyway? Do they take away from my time?

suddenlybananas10 hours ago

It's a real shame private messaging has ended up being almost exclusively closed-source without any kind of open API.

jjordan10 hours ago

How did we let this happen? We used to have open protocols, apps like Pidgin that would bring multiple chat clients together under one interface, IRC, Skype P2P, etc. etc.

Was it spammers that caused this mass migration to ever more closed platforms?

NegativeK10 hours ago

The vast majority of people aren't aware of open versus closed protocols. If enough people they want to communicate with are using it to counterbalance how frustrating it is, they'll use it. It happened because businesses realized there's profit in lock in, and they threw resources at it.

Open protocols are still there and still used, but we're sad because the smaller userbase is frustrating. Just like how people still publish human written content to personal blogs, but they're proportionally non-existent.

WarmWash3 hours ago

Closed platforms have salaried teams of workers and salaried teams of marketers. Often they usually have user friendly support too.

Open-source always has a certain level of "jank" that tends to decimate interest from common folks.

tim-projects10 hours ago

They all still exist, but we don't have the collective courage to use them when it means you might miss a status update from your friends.

regexorcist10 hours ago

In the EU at least WhatsApp is being forced to interop with other messaging apps. I believe it's being rolled out at the moment.

tgv10 hours ago

Yeah, there are precisely two apps that can exchange with Whatsapp: one is still in beta, the other is by invite only, and for "professional networking" or something like that. https://news.ycombinator.com/item?id=46746476

carlosjobim6 hours ago

The world still runs on email.

torben-friis6 hours ago

I'd have been happy to pay for a WhatsApp-like service if they had not been acquired. Flawless service for like a decade, no complains. Only issue was the difficulty of moving between Android and iOS.

Meta? Fuck off. We all know they're already doing awful stuff with our data, they've had more bugs last year than all of whatsapps previous history combined, and whatever price they request now is step one for enshittification.

princevegeta8910 hours ago

Interesting. Instagram and Facebook both seem to be filled with AI-generated fake crap today. Even the so-called news items that I see there seem to be fake. I don't even know who would be subscribing. Especially to Facebook as of today.... It is filled with pretty low quality content overall. On the other side, WhatsApp has been getting filled with a lot of bloat. And even today, I find it confusing to use communities in WhatsApp. The entire navigation and experience around that feature confused me a few times. There's been more and more push towards the AI crap on WhatsApp as well.

The only good thing about WhatsApp is, it is used by everyone that I know, so I can connect with them pretty easily and make calls, etc. I hope they don't enshittify it too much to the point where I'll go and use Signal full time.

shevy-java10 hours ago

> Instagram and Facebook both seem to be filled with AI-generated fake crap today.

Also youtube, unfortunately. Google does not understand that AI is slowly killing youtube.

I am an expert cat video person, so noticing AI slop is not so hard, but it takes a few seconds (e. g. a mother cat punishing the young cat for "overreach" - the way how the AI video insinuated reality was of course completely false, AI spam slop that lies to real humans). I'd rather wish Google would not waste my time (then again, why am I still using youtube ... one day I'll be degoogled for good. The sooner Google is gone from this planet, the better.)

princevegeta8910 hours ago

And also, pretty much any internet-generated social media content, basically. Reddit is another classic example. If you look at many posts in subreddits containing a huge number of users, you could easily tell it is AI-generated, especially these idiotic "Am I the asshole" posts or "askreddit" posts and any other posts involving interesting situations.

Not just that. Even comments, some of those are basically AI crap, cleverly disguised as real users. It is such a waste, honestly. AI has brought upon us a low-quality world to live in, out of nowhere. This is such a pity.

CuriouslyC9 hours ago

Shorts are a dumpster fire in terms of fake content. Full length videos are a lot better, as YT has been cracking down on AI generated regular videos, though there are still a fair number of AI narrated/scripted videos and deepfakes of prolific interviewees.

tgrowazay4 hours ago

A link to the mirror that doesn’t force you to disable adblocker: https://archive.is/xGwsz

lolive6 hours ago

I barely use all those services. But I wonder how i would react if Reddit became a paywall.

chistev4 hours ago

With the constant Enshittification. It's only a matter of time.

qweiopqweiop10 hours ago

Those features sound so narcissistic to me

j4510 hours ago

Maybe they could sell privacy/encrypted messages in the subscription after removing it.

yokoprime10 hours ago

That's not happening

TZubiri6 hours ago

It's time for that EPS to turn into BV baby!

meta_ai_x10 hours ago

Friendly reminder: HN opinion about this will be completely-out-of-touch with reality

alex113810 hours ago

What reality? The reality is almost nobody likes using Facebook (and many people can't anyway because they get banned while the racist thing or whatever they report never gets taken down) because it doesn't work, messages are hit and miss, nobody sees any status updates, and it's 20 ads per post

SilverElfin10 hours ago

Who is this for? Is it just a way to monetize dying platforms before they inevitably become worthless?

dreamcompiler10 hours ago

The last stage of Doctorow's enshittification cycle is "Then, they die."

https://en.wikipedia.org/wiki/Enshittification

CuriouslyC9 hours ago

Honestly don't know how Meta keeps customers. Facebook is hanging on for dear life with geriatrics and marketplace. Insta is a cesspool of fake content that needs to die in a dumpster fire. Not sure why you'd use WhatsApp over alternatives like Signal now.

It's almost like the people still using Meta services are metaphorical bots or low agency human beings.

derwiki6 hours ago

WhatsApp: all school stuff seems to be coordinated over WhatsApp

nicechianti2 hours ago

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