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AWS raises GPU prices 15% on a Saturday, hopes you weren't paying attention

470 points6 hourstheregister.com
xvxvx5 hours ago

- GPU prices rising

- RAM prices rising

- hard drive prices rising

Are we looking at a future where home computers are replaced by thin clients and all the power lies in subscription services?

‘You don't need storage space, use our cloud subscription’

‘You don’t need processing power, stream your games through our subscription service.’

Game publishers have already publicly floated the idea of not selling their games but charging per hour. Imagine how that impact Call of Duty or GTA.

Physical media could easily be killed off. Does my iPhone need 1TB of storage or will they shrink that and force everything through iCloud?

How long before car ownership is replaced with autonomous vehicle car pools? Grocery stores closed to visitors, all shopping done online and delivered to your door by drone.

muvlon5 hours ago

I don't know how everyone arrives at that conclusion when the cost of the subscription services is also going up (as evidenced by the very article we're talking about). People who are renting are feeling this immediately, whereas people who bought their computers can wait the price hikes out for a couple years before they really need an upgrade.

jrjeksjd8d3 hours ago

Subscriptions have a "boiling frog" phenomenon where a marginal price increase isn't noticable to most people. Our payment rails are so effective many people don't even read their credit card statements, they just have vampires draining their accounts monthly.

Starting with a low subscription price also has the effect of atrophying people's ability to self-serve. The alternative to a subscription is usually capital-intensive - if you want to cancel Netflix you need to have a DVD collection. If you want to cancel your thin client you have to build a PC. Most modern consumers live on a knife edge where $20/month isn't perceptible but $1000 is a major expense.

The classic VC-backed model is to subsidize the subscription until people become complacent, and then increase the price once they're dependent. People who self-host are nutjobs because the cloud alternative is "cheaper and better" until it stops being cheaper.

bee_rider2 hours ago

> The alternative to a subscription is usually capital-intensive - if you want to cancel Netflix you need to have a DVD collection.

I did Apple Music and Amazon Music. The experience of losing “my” streaming library twice totally turned me off these kinds of services. Instead I do Pandora, and just buy music when I (rarely) find something I totally love and want to listen to on repeat. The inability to build a library in the streaming service that I incorrectly think of as “mine” is a big feature, keeps my mental model aligned with reality.

+2
vel0city1 hour ago
Y_Y3 hours ago

My bank has an option to send me a notification every time I'm charged for something. I've noticed several bills that were higher than they should have been "due to a technical error". I'm certain some companies rely on people not checking and randomly add "errors".

Notably there's no way (known to me) that you can have direct debits sent as requests that aren't automatically paid. I think that would put consumers on an equal footing with businesses though, which is obviously bad for the economy.

esafak2 hours ago

If it's random surely you'd get a discount sometimes!

paganholiday1 hour ago

Sure but modern cloud subscriptions have a lot of service layers you otherwise won't pay for so effectively you may be buying the hardware yearly that's a lot different than renting a media collection that would be assembled over a lifetime for the price of one new item a month.

vel0city3 hours ago

> if you want to cancel Netflix you need to have a DVD collection

You don't need a whole DVD collection to cancel Netflix, even ignoring piracy. Go to a cheaper streaming service, pick a free/ad supported one, go grab media from the library, etc. Grab a Blu-Ray from the discount bin at the store once in a while, and your collection will grow.

SecretDreams3 hours ago

> Subscriptions have a "boiling frog" phenomenon where a marginal price increase isn't noticable to most people.

This is so apt and well stated. It echos my sentiment, but I hadn't thought to use the boiling frog metaphor. My own organs are definitely feeling a bit toastier lately.

TrackerFF4 hours ago

Difference is that if subscription goes up from $10 to $15, that doesn't seem to bad.

But if you want to purchase a new computer, and the price goes from $1000 to $1500, then that's a pretty big deal. (Though in reality, the price of said computer would probably go up even more, minimum double. RAM prices are already up 6-8 fold from summer)

SirMaster2 hours ago

Building a PC price is not double lol and RAM is nowhere near up 6-8x

https://www.bestbuy.com/product/crucial-pro-overclocking-32g...

That 32GB for $274 was not $34-$45 in the summer. RAM is up like 3x, but RAM is one of the cheaper parts of the PC.

RAM that was $100 in summer is like $300 now when I look. So that's an extra $200 maybe $300, on say a $1500 build.

GPUs are not up, they are still at MSRP:

https://www.bestbuy.com/product/asus-prime-nvidia-geforce-rt...

SSDs are up marginally, maybe $50 more lets say for a 2TB.

So from summer you are looking at like a $250-350 increase on say a $1500 PC

+1
arcanemachiner1 hour ago
slavik811 hour ago

Corsair Vengeance 128 GB (2 x 64 GB) DDR5-6400. $339 in Sept 2025. $1599 in Jan 3026. 4.7x increase. https://pcpartpicker.com/product/LPvscf/corsair-vengeance-12...

I cancelled my plans to upgrade my workstation, as the price of 256 GB of RAM became ridiculous.

+1
TrackerFF2 hours ago
Sander_Marechal2 hours ago

The MRSP for those GPUs is already inflated. There's a reason Nvidia is going to start making more RTX 3060 GPUs. Because people (and system builders) can't afford 40XX and 50XX GPUs.

kllrnohj4 hours ago

Difference is subscriptions need to support IT staff, data centers, and profit margins. A computer under your desk at home has none of those support costs and it gets price competition from used parts which subscriptions don't have.

Cloud (storage, compute, whatever) has so far consistently been more expensive than local compute over even short timeframes (storage especially, I can buy a portable 2TB drive for the equivalent of one year of the entry level 2TB dropbox plan). These shortage spikes don't seem likely to change that? Especially since the ones feeling the most pressure to pay these inflated prices are the cloud providers that are causing the demand spike in the first place. Just like with previous demand spikes, as a consumer you have alternatives such as used or waiting it out. And in the meantime you can laugh at all your geforce now buddies who just got slapped with usage restrictions and overage fees.

+2
bluGill4 hours ago
bell-cot3 hours ago

> ...that doesn't seem too bad.

Yep, "seem". But the reality is more like 3 different subscriptions going up by $5/month, and the new computer is a once-in-4-years purchase:

$5/month * 3 subscriptions * 48 months = $720.00

And no bets on those subscriptions being up to $20 or so by the end of year 4.

dangus4 hours ago

But if you finance the computer (not hard to get 0% financing on consumer electronics), the price goes from $41 a month to $62 a month. It’s the same difference.

+3
TrackerFF4 hours ago
+1
mrweasel3 hours ago
Bombthecat3 hours ago

Netflix says hello lol

Every increasing prices

Password sharing forbidden

Etc etc

And still making more and more money.

People are willing to take a beating if they are entertained and pay a lot more

Waterluvian4 hours ago

People rent things they can’t afford to own.

ffsm84 hours ago

That's one common reason for renting, not the only one.

I've rented trailers and various tools before too, not because I couldn't afford to buy them, but because I knew I wouldn't need them after the fact and wouldn't know what to do with them after.

nasmorn4 hours ago

You could never afford a hyperscaler size data center. You could always just buy a server and stick it into Colo. it’s just not totally the same thing

+1
olyjohn4 hours ago
9rx3 hours ago

I also couldn't afford to rent one.

I can afford to rent fractional use of one, but by that token I could also afford to buy a very small fraction of one too.

CivBase3 hours ago

Is this true? I'm trying to think of a solid example and I'm drawing blanks.

Apartments aren't really comparable to houses. They're relatively small units which are part of a larger building. The better comparison would be to condominiums, but good luck even finding a reasonably priced condo in most parts of the US. I'd guess supply is low because there's a housing shortage and it's more profitable to rent out a unit as an apartment than to sell it as a condo.

It seems to me that most people rent because 1) they only need the thing temporarily or 2) there are no reasonable alternatives for sale.

Waterluvian3 hours ago

Check out the furniture rental industry. Car rental (lease) industry. Electronics rental industry.

+1
rootusrootus3 hours ago
davisr2 hours ago

Because the World Economic Forum, where our political and corporate leaders meet and groom each other, point-blank advertised "you will own nothing and be happy."

cj5 hours ago

For Christmas I got an alarm clock that basically doesn’t function without a $50/year subscription. For an alarm clock (Hatch.co).

Consumers need to get better at understanding TCO when buying things. Or maybe the government should be slapping those “annual cost” stickers like they do on washing machines to understand how much electricity they use.

isoprophlex4 hours ago

A 50$/year alarm clock?!

Is it time to post the philip k dick Ubik quote again?!

https://hn.algolia.com/?dateRange=all&page=0&prefix=true&que...

boneitis2 hours ago

Yes.

I remember starting this book back in college and rolling my eyes at this scene for being so campy and tacky that I just dropped the book.

I came back to it just a few weeks ago out of disbelief that that is where we've arrived today.

njovin2 hours ago

I almost fell into this trap when buying a 'smart ring' for my spouse this year. Oura wanted $349 for the silver (!) and a subscription fee on top of that.

RingConn was cheaper, the build quality seems great, and there's no subscription fee. That made the decision a no-brainer.

mk_stjames3 hours ago

Paying a subscription for an alarm clock. I've heard this one before! [1][2]

[1] https://en.wikipedia.org/wiki/Knocker-up [2] https://www.bbc.com/news/uk-england-35840393

infecto3 hours ago

I would never buy this product but it seems pretty clear on the website the sub is highly integrated and most likely required.

andruby4 hours ago

That's a terrible gift! Did the g(r)ifter know it needed such a subscription?

jerf3 hours ago

An immense amount of abuse is being done to "consumers" because most people don't have a mental model for how expensive subscriptions are and end up counting them as nearly free, because they are not even tomorrow's problem, but next month's problem. Entire industries run on that principle, like the burgeoning buy now pay later space (which promise no interest but I promise you they're not making money on a whole bunch of "0% interest" loans so you do the math). Meanwhile companies love the recurring revenue. It's a perfect storm of corporate greed meeting a consumer blindspot.

Even if they "knew" they may well have not been accounting for it properly. I've been annualizing all my subscription fees for a long time now and dealing with the resulting number, but that's still an unpopular approach. Subscription fees are bleeding more people than ever dry.

cruffle_duffle1 hour ago

“I've been annualizing all my subscription fees for a long time now and dealing with the resulting number, but that's still an unpopular approach.”

This is my trick. I simply take the monthly price and multiply am by ten to quickly get a crude imperfect annual cost (adding two more months if I wanted to be exact)

Then I’ll look and go gee is this thing actually worth $150 or whatever the value is and ask “or more” assuming I wouldn’t cancel?

The answer is usually no. I’m slowly teaching this trick to my elementary school daughter.

lagniappe3 hours ago

I set up one of these yesterday, and it was an infuriating experience.

tired-turtle4 hours ago

Good thing you can fund it with your HSA or FSA in partnership with Truemed! \s

nicoburns4 hours ago

> Are we looking at a future where home computers are replaced by thin clients and all the power lies in subscription services?

The supply chains for high-end chips are brittle enough that it's a very real possibility we end up with a severe supply crunch such that neither clouds nor individual users can access new chips at anything approaching reasonable prices.

TSMC owns 60% of the foundry market. So if China decides to invade Taiwan, that would likely mean ~60% of CPU and GPU manufacturing capacity permanently destroyed at once. That would be "iPhones are no longer for sale this year, and PCs now cost $5000 if you're lucky enough to get ahold of one" kind of territory.

kllrnohj4 hours ago

> TSMC owns 60% of the foundry market. So if China decides to invade Taiwan, that would likely mean ~60% of CPU and GPU manufacturing capacity permanently destroyed at once.

While it would certainly be devastating, do note that TSMC has fabs in places that aren't Taiwan. So their entire production wouldn't immediately go offline, and presumably China would still want to keep selling those products and would have an interest in avoiding destroying those factories.

If China suddenly decides it doesn't want to export electronics, though, then we're all super fucked. After all, what percentage of those TSMC chips flow through China to get mounted onto PCBs or need major supporting components from one of the "Foxconn Cities" in China?

nicoburns3 hours ago

> presumably China would still want to keep selling those products and would have an interest in avoiding destroying those factories

There are rumours from seemingly credible sources that Taiwan has the TSMC factories (at least the ones located in Taiwan) rigged with explosives that they intend to trigger in case of invasion by China (as a disincentive against China invading). So China may well not have any say in the matter.

+3
pphysch2 hours ago
bluGill3 hours ago

> presumably China would still want to keep selling those products and would have an interest in avoiding destroying those factories

It has been hinted by people who might know something that Taiwan has rigged their factories to explode if China invades to ensure China can't get a hold of those factories. I'm not sure if it is true, but it wouldn't be hard to do (the hard part is ensuring the explosives don't go off for other reasons)

pc863 hours ago

ASML can also disable much of the equipment remotely, from Europe. So even if the buildings aren't actually bombed (they likely would be though), someone presses a button a few thousand miles away and most of it gets bricked anyway.

Hizonner2 hours ago

Not to mention the number of random individuals, with enough access, who might want to sabotage them in those circumstances. And fuck knows what the Trump administration decides to bomb. And the general fog of war. And how delicate everything is.

SPICLK24 hours ago

These supply chains have very non-linear responses. Relatively small fluctuations in demand can have enormous effects on prices and leadtimes.

SPICLK24 hours ago

It's a one-way journey, unless we can adapt quickly enough to a drastic reduction in the general availability of compute power. IMO, our reliance on bloated tech is an existential risk, and reverting to some reasonable baseline needs addressing as urgently as any other current crisis.

xantronix2 hours ago

I have been waiting for quite some time for some sort of reckoning with our glut for compute resources, but for years I had optimistically assumed this would be due to physical constraints rather than artificial socioeconomic ones. Now is the most advantageous time to be a retrocomputing enthusiast as the definition of "retrocomputing" may seek to expand to engulf the whole category of home computing.

rchaud3 hours ago

Destroyed? It's far more likely that China will find a diplomatic solution to prevent sabotage of the foundries. Supply capacity will collapse for the US, but only because it will blanket ban imports of TSMC-made products, i.e. a self-imposed supply shock.

nostrademons2 hours ago

I sometimes wonder if this is the real reason for the AI bubble. Major cloud providers are trying to front-load their computing purchases in case geopolitical trouble makes it impossible to get computers. At cloud scale, that's billions of dollars in new investment. So they kick off a new computing paradigm, hype it up, and now their cost of capital for this new investment is significantly lower because they can sell it as getting a piece of future revenues. Basically just a way to make shareholders pay for geopolitical hedging.

bocytron5 hours ago

This has been theorized as Technofeudalism: https://simple.wikipedia.org/wiki/Technofeudalism

1980phipsi4 hours ago

> Game publishers have already publicly floated the idea of not selling their games but charging per hour. Imagine how that impact Call of Duty or GTA.

MMORPGs have had monthly subscription fees for a long time.

For a lot of games if they charged by the hour would probably see less revenue...people buy tons of games and then barely ever play them.

philistine3 hours ago

You assume there's only one type of player. Some players fall into a category I lovingly call Madden Guy. These people will play some other games, but they will play one game *a lot*. Call of Duty, Arc Raiders, Destiny, Battlefield, Fortnite, these are the type of games who attract these kind of players. If a game has 600 purchasable items, a seasonal battlepass-type thing, multiple female rappers skins, and a publisher-financed pro scene, it's probably one of those games.

Those games 100% already have game modes you pay by the hour. They will have special modes you access with currency and you need to keep paying to keep playing. Those modes are usually special, with increased and unique drops.

Schnitz42 minutes ago

Assuming you are a capitalist that is in it to maximize shareholder value then yes, that is the direction you will push the world in. Why sell me a car once if you can charge me a rent forever?

SPICLK24 hours ago

>home computers are replaced by thin clients

Ah, but that's the genius of this circuit around the tech cycle. You need a "thick client" to access those subscription services, as running the (web) interface requires shameful amounts of RAM and CPU resources.

rvnx44 minutes ago

I think in the mid-term, many of these AI companies are going to run out of cash.

Users are more and more going to be able to run models locally so it's a race to nowhere (all you need to have a very good model, is to have a Mac with 128 GB of memory, but at 16 GB you already have something usable but not so nice)

The big winners are going to be the memory makers

olyjohn4 hours ago

Not if the browser rendering is done in the cloud. All you're looking at is a screen on a server somewhere, not actually the one on your phone.

SPICLK24 hours ago

RDP is the future? Makes sense. It's been a while since money was poured into networking.

vel0city3 hours ago

Microsoft sells Windows 365 which is essentially cloud VMs with RDP to give to workers instead of employees running things locally.

Cloud gaming continues to grow. Nvidia GeForce Now, Xbox Cloud Gaming, PlayStation Plus, and a number of smaller companies sell remotely rendered gaming services for subscriptions.

jerf3 hours ago

Nobody wants to run browsers in the cloud. Too expensive. We really are getting the worst of all worlds with this, where we have to do all the expensive computations and all our subscriptions do is flip a flag in some database somewhere so that we're allowed to run a few milliseconds/month of computation on their servers while we're providing vast CPU resources to the rendering, and if the company is even half clever, WASM execution that actually costs money.

Exceptions for services that actually cost some non-trivial money per consumer, but there's a lot of crap like an alarm clock or your smart watch's subscription for fitness tracking or other completely trivial bullshit charging $10/month out there.

layer83 hours ago

Maybe it will incentivize the introduction of more reasonable browser technology. /s

elorant53 minutes ago

This assumes everyone’s sitting on a fast fiber connection which is hardly the case. Even metropolitan areas in most cities don’t have universal fiber connection.

jrjeksjd8d3 hours ago

> Are we looking at a future where home computers are replaced by thin clients and all the power lies in subscription services?

Always have been. Ever since the SaaS revolution of the early 2000s high-growth software businesses have been motivated to chase subscription revenue over one-time sales because you get a better multiple.

From an economic perspective The Market would like the average person to spend all their money on rents, and the only option is how you allocate your spending to different rentals. Transportation, housing, food, entertainment (which is most of computing) are just different fiefs to be carved up by industry monopolists.

KellyCriterion3 hours ago

++1

dev_l1x_be54 minutes ago

Or we rewrite everything in Rust and stop using JS on websites and watch how the computational efficiency and lack of bloat impacts the market?

clickety_clack1 hour ago

All the more reason to self host some part of your life at least. If there’s a market, someone will figure out how to service it, but if everyone gives up totally then all we’ll have is massive, cold, immovable corporations holding all our data.

mikasisiki5 hours ago

It’s possible. Either way, many people literally sleep in a monthly subscription model — rent.

jrs2354 hours ago

That makes more sense though. Since one can't easily take a home with them (it's fixed to the ground), renting a dwelling provides flexibility and liquidity for life changing events.

testing223213 hours ago

You might be interested to learn a huge percentage of people pay rent to sleep in a trailer park, where the houses very much have wheels.

vel0city3 hours ago

Many of these people are in essentially double financialized situations, where they have a loan on the mobile home and they pay monthly pad fees to the trailer park.

lm284694 hours ago

It's very cultural though, in eastern Europe you often have 80/90% of people living in a home they own.

Traubenfuchs5 hours ago

You still have to pay for utilities and taxes: No way to escape that unless you live in the wilderness.

pepperball1 hour ago

> No way to escape that unless you live in the wilderness.

The wilderness is all owned. Trespassers will be prosecuted.

lotsofpulp3 hours ago

“Rent” needs to better defined at this point.

At least some portion of utilities and tax charges pay for ongoing maintenance and investment to provide expected quality of life. Similar to how rent for a home eventually pays for a new roof or other repairs.

The profit margin component of rent is probably what most are referring to in this discussion, but presumably tax and (government owned) utilities don’t have that.

zwnow5 hours ago

Which should be illegal. Rent would be fine if I got a purchase option after x years of renting. Housing shouldn't be something people profit off of. Landlords are simply leeches.

pc863 hours ago

You have that option, it's called buying a house and getting a mortgage. You just rent from the bank for 30 years first. But you're not thinking x=30 with any responsibility other than writing a check, I bet. If I had to guess, I'd say you want x<10 and you still don't want to pay for maintenance, or property taxes, or have the value reassessed as soon as you take occupancy, or be forced to stay there if you decide to leave. You want all the benefit with none of the cost or risk. It's fine to want that but let's not pretend "rent should be illegal" is a serious or reasonable policy proposal.

There's a reason why a mortgage with very little down payment is a lot more than comparable rent.

+1
lm284692 hours ago
+3
zwnow3 hours ago
forty5 hours ago

I don't disagree, but I would argue that the same thing can be said from any kind of "investor" who then capture most of the value produced just because it turned out they had the money that others had not (most of the time just because they were born in the right family)

conductr3 hours ago

What does this say about tenants though? You expect someone to buy a home that you can’t afford, rent it to you until you can. Meanwhile, maintain it while you rent it, pay the property taxes and insurance as well, basically have a tiny cash flow off my investment-all to just be forced to sell it to you in the end when my only hope of getting ahead on this was some long term appreciation or the build up of equity. Spoiler, equity doesn’t usually build up very fast. Better chance of appreciation building up, but even that is a pretty big risk because you’re trying to time the market.

I was a landlord for a bit and what I’ve found is that tenants that have probably never actually owned a property have no ideas about what it cost to own a property and what the landlord is actually making off your rent. Sure even if you pay a few thousand in rent, it may be the landlord only has a couple hundred of cash flow. Then, one repair on the home can easily wipe out a year or more of that. One bad tenants can wipe out a decade of it.

I recall my worst tenants ever. Weren’t even that bad all things considered but the were dirty people. The house was filthy when they moved out. The walls and floors were coated in a grease like film. I had a no smoking policy in the lease but it was obvious they smoked and used the floor as an ashtray. There was a handful of other things that were just broken. Anyways it was a 4 bedroom house that was 2500 sf. I got a few quotes to paint and fix the list of little stuff. The cheapest quote I got was $15k but there was also a $20k and a $30k quote. I decided not to go after these people for the damages but I told them the long list of repairs and because of the condition and cost of repairing it all I would not return their deposit which was only about $2500. Anyway they completely lost it calling me a slumlord and how there’s no way they could have generated that much damage and reported me to the state and wanted to sue me but I don’t think they found a lawyer to take the case. They thought I was marking up all the repairs costs and scamming them. I just sent them all 3 quotes and told them I chose the lowest and wasn’t asking them to pay the excess (I knew it would just be a bad debt). But they went through every line item and said they knew what it cost to paint a house and it was overpriced. This is where the problem is. They’ve never owned a property, never hired a contractor or handyman so they actually have no idea what these things cost. And in my city, construction is booming and everything housing related does seem expensive but it is what it is. There’s no cheaper way to do it besides DIY. But my labor isn’t free either and I’d charge more for my time than the contractors do so that’s not really a solution either.

+1
FireBeyond3 hours ago
cpursley4 hours ago

Speaking of leeches, not only did my tenant immediately stop paying rent after the first few months and I had to illegally evict them, which has all sorts of cost involved with it, they also sued my property management company for a fake slip and fall and also set up cable TV in the previous tenant’s name racking up about $600. And even when they were paying rent - after property management fees, mortgage and upkeep, I was still at a loss. Landlord isn’t nearly as profitable as some people think. And that’s just the top of the iceberg that has become even more frequent when it comes to tenant scammers. The big one right now is using AI to falsify their application (fake jobs, incomes, etc)

Der_Einzige3 hours ago

Stuff like this is unironically (okay, kind of ironically) why I identify as a landchad.

https://www.reddit.com/r/LoveForLandchads/

+1
zwnow4 hours ago
croes5 hours ago

Because buying a house is even more unaffordable.

walthamstow5 hours ago

> You don't need storage space, use our cloud subscription

This is here already. A long time ago, maybe even before covid, I asked a table of iPhone-owning friends who pays Apple a monthly sub for storage, and every hand went up.

I know you mention home computers, but most of my friends don't have one. Their iPhone is their computer.

vladvasiliu5 hours ago

As sibling says, the question is too vague. I also pay for icloud, but I store all my things locally on my devices. The point is effortless sync and basic backup (protect pictures from phone theft).

I also pay Hetzner for a storage box or whatever it's called, where I regularly send backups of my stuff with restic. One of the sources is a local fat ZFS NAS, which I can access from everywhere via wireguard.

Yet, the only reason I'm contemplating buying a new iPhone is to get larger local storage. I'm also biting my fingers for not having pulled the trigger on a larger SSD for my main machine two months ago.

Every solution has different use cases, and I think no single one is perfect. I get the best value from using a mix.

walthamstow3 hours ago

You're someone who is comfortable in a terminal desktop environment on Linux. What you or I do for storage is irrelevant to the wider consumer market.

Apple's hardware prices mean that millions of people buy the smallest on offer and pay Apple monthly instead. It's a deliberate play for recurring services revenue.

My point is this: would they buy a phone that had virtually-zero free storage and rely solely on iCloud? Probably.

Some of them had 64GB models, in my view they are already doing that!

+1
vladvasiliu2 hours ago
054 hours ago

You tell me how to automatically sync photos across iOS+mac devices using non-Apple services. I'll wait. (hint: it's a monopoly, you can't use other services). Yeah, I know you can do a manual backup to e.g. Google Photos. It's not the same as seamless bidirectional sync.

mejutoco3 hours ago

Dropbox works also. It would be cool if one could do it via usb like other phones before.

bob7784 hours ago

OneDrive supports automatic syncing of photos from iOS to the Mac.

olyjohn4 hours ago

Will it actually do it in the background on iOS though? It's been years since I had an iPhone, but basically you had to keep the phone awake to keep the sync moving for any application that wasn't Apple's.

FridgeSeal3 hours ago

Provided it…actually works, which shouldn’t be a high bar, but it’s one drive we’re talking about here.

And provided it doesn’t lose your stuff. Again, should be a core competency, but it has a track record of messing that up.

And arguably here, you’re trading one giant for a net-worse one?

airstrike4 hours ago

And it's the software I hate the most on my mac

aeyes4 hours ago

3uTools

supriyo-biswas5 hours ago

Not everyone is in it for the storage though, I use it mostly as a reliable syncing solution for my photos, as well as for iCloud private relay.

vcanales5 hours ago

> I use it mostly as a reliable syncing solution for my photos

That is... storage.

vladvasiliu5 hours ago

I think GP's point was rather the "optimized storage" schtick of apple devices, where they "unload" whatever you have locally on iCloud and use that as "regular" storage. Syncing, even though it also actually stores, is a fairly different use case. Could you implement that some other way? Sure. But I still think it's fair to point it's a different use case than "regular storage".

glitchc2 hours ago

> Physical media could easily be killed off. Does my iPhone need 1TB of storage or will they shrink that and force everything through iCloud?

For the mobile space, I think we are ripe for a memory inversion of sorts, where going forward a phone has 1TB or more of ram but very little non-volatile storage. The RAM would need to be fast enough to run inferences locally, whereas the storage is does the bare minimum to boot the device on the rare occasions it requires a reboot. All user-specific artifacts would be stored in the cloud.

This seems a likely future for phones and other wearables going forward.

dayjaby4 hours ago

> How long before car ownership is replaced with autonomous vehicle car pools?

Click here to subscribe for an activation of your seat heater.

hiddew2 hours ago

> How long before car ownership is replaced with autonomous vehicle car pools?

That is very much a future I look forward to living in. Not requiring to own a car but sharing it efficiently with folks in the neighborhood, would save quite some parking space for unused vehicles in front of homes, and centralize maintenance to the companies operating the vehicle fleet.

fooker2 hours ago

> That is very much a future I look forward to living in.

What makes you think owning homes will be convenient in that future?

To quote a proponent of this future: “You’ll own nothing and be happy”.

nova220335 hours ago

* - GPU prices rising - RAM prices rising *

How else is grok going to generate semi-naked images of minors?

pm905 hours ago

Its a market signal; we’re going to see a massive boom in investment (mostly from China, but still) in capacity expansion. Eventually the prices will stabilize.

pjc504 hours ago

At this process node, China (PRC) doesn't have significant capacity, it's all in China (ROC) or as we know it: Taiwan.

China native DRAM production is similarly behind, but catching up: https://telecom.economictimes.indiatimes.com/news/devices/cx...

dev1ycan3 hours ago

China just needs to produce 3080s/3090 cards (which they are capable of doing given enough investment) and they can supply the gaming market for 95% of its needs

olyjohn4 hours ago

Stabilize at an incredibly high price. Once they realize they can make more money selling high and producing less. I hate to say it, but the savings does not get passed on to the customer.

lopis5 hours ago

The problem I've seen described by some is that the industry is resistant to expand capacity right now, because a partial pop of the AI bubble is expected aaany time now for months, but it keeps not happening. But if it does happen and they have too much capacity, the whole GPU and RAM industry would not be able to recoup that investment and would collapse.

pm904 hours ago

Western (+allied) firms should 100% be worried but they are in a difficult spot: risk losing out on market share or risk overcapacity. The Chinese have the full might of Federal/State Governments behind them which may allow them to survive overcapacity, not so for the western firms.

shuntress1 hour ago

Can you clarify the point you are trying to make?

jstummbillig4 hours ago

People confuse themselves with the bubble-metaphor. If an AI bubble exists and pops (we need not discuss either) the already existing and on-the-way-demand will not just disappear. Millions of todays users will not just decide that they don't want to use claude code or chatgpt anymore.

Instead, an increasing number of people are going to want AI stuff from here on out, forever, because it's proven to be good enough in the eyes of hundreds of millions and that will create continuous hardware demand (at least because of hardware churn, but also because there are a lot of people in the world who currently don't have great access to this technology yet).

I don't know how much optimization will drive down hardware per token, but given that most people would rather wait like 5 seconds instead of 15 minutes for answers to their coding problems, I think it's safe to assume that hardware is going to be in demand for a long time, even if, for whatever wild reason, absolutely nothing happens on top of what has already happened.

+1
lopis2 hours ago
+1
FridgeSeal3 hours ago
haritha-j5 hours ago

From a resource allocation perspective, this doesn't feel particularly undesirable, at least in terms of certain assets like vehicles. The current system of ownership is quite wasteful. I own a high end GPU that I use maybe 4 hours a week for gaming.

bravetraveler5 hours ago

Join us on the floor of the gymnasium, Carol

mynegation4 hours ago

That prompted some googling, but all I could guess, it is some “The walking dead” reference(?)

+1
dbalatero4 hours ago
jrs2354 hours ago

I agree. However, I don't see the savings from the reduction of waste primarily going to consumers and everyone at large but being kept and collected by the owning class.

tbrownaw4 hours ago

> From a resource allocation perspective, this doesn't feel particularly undesirable, at least in terms of certain assets like vehicles. The current system of ownership is quite wasteful.

People are by and large not that dumb. If they consistently choose a more expensive alternative, it means the cheaper alternative is missing something that matters.

> I own a high end GPU that I use maybe 4 hours a week for gaming.

Why? Why currently prevents you from being more efficient and streaming your display from the cloud?

Filligree2 hours ago

> Why? Why currently prevents you from being more efficient and streaming your display from the cloud?

Latency. 120ms extra latency makes many games uncomfortable, and some of them entirely unplayable.

XorNot5 hours ago

If capitalism prices me out of owning property, then I've not much use for it.

dominicrose4 hours ago

Property prices are a big concern nowadays indeed, especially in high-demand areas. Complete (rich) strangers can come and outbid you.

In the most capitalist places (rich areas without rent control), you can rent a place for years trying to save money to buy in the area and see the rent grow fast enough that you can't buy and even have to leave as a renter.

Capitalism seems to work well for transportable things though, including cars. A house isn't transportable and it also tends to be something quite unique, which makes it incompatible with production in series. Even if you are somehow authorized and able to buy a cheap home, you still have the issue of the terrain, which can be more expensive than the home.

That being said I'm sure that there are people living on cheap (per square meter) terrain and happy about it, but that requires the ability to make the best of it, work on it or find work close to it.

kakacik4 hours ago

Trust me, losing freedom you most probably consider as basic as air we breathe since your birth will stop such petty worries.

And no system would give you property just because it would be nice, neither did communism (I know since I grew up in it and saw its destruction of everything good first hand - it had to be bought for non-trivial money with good old mortgages, and only regime-aligned people could).

9rx3 hours ago

> neither did communism (I know since I grew up in it

Impossible. Communism is a work of science fiction, much like Star Trek which is a more modern adaptation of the same idea. Like Star Trek, the concept is dependent on post-scarcity, which we've never seen, and isn't likely to ever happen. Perhaps you mean you grew up under rule of the Communist Party?

> it had to be bought for non-trivial money with good old mortgages, and only regime-aligned people could

The defining features of communism are no class, no state, and no money. It imagines these will no longer be relevant in a post-scarcity world.

+1
XorNot4 hours ago
ezst5 hours ago

Maybe what you're calling capitalism is just oligarchy, in which case the nuance really doesn't matter.

HPsquared2 hours ago

I think the standard argument is that capitalism inevitably develops into oligarchy. Even the most basic setup of property rights protected by a legal system, presupposes a central authority of some kind who makes the ultimate decisions. Where there is law, there are courts, executive and legislative functions. More complex structures like joint stock companies introduce their own dynamics but also depend on a central authority to enforce contract law. Everything is downstream of security.

victorbjorklund4 hours ago

If communism you wouldn’t own anything?

beepbooptheory4 hours ago

This is not the case, has been corrected a million times by millions of people, and, frankly, if it was about anything else would not be considered appropriate on HN as a comment.

We can do better than play out the same conversations also happening in middle school cafeterias. It helps everyone and could even reinforce your opposing views on the matter. You do your entire ideological position a disservice just doing this old hat!

thrance5 hours ago

Billions are already "priced out" of owning property, why do you think you joining them would have any broader impact?

EDIT: I don't know why I'm being downvoted. Billions of human beings have absolutely nothing to their names, and they have no power to change things. Because they own nothing. That's a basic fact of our globalized capitalist economy.

codyb2 hours ago

I guess the broader impact is cause the people on here actually do have assets and can donate, vote, call, and influence.

So if the upper middle and lower upper classes are being hollowed out...

Well... what's that leave? Just the super rich, and the rest...

And considering the way the super rich are acting, I suppose they're just fine with that. The morally bankrupt sacks of shit that most of them seem to be, or become...

gosub1003 hours ago

The capitalist system depends on having some people below it to exploit, African villagers notwithstanding.

wslh5 hours ago

On the other hand companies go to cloud services as if they were scaling and complex as a FAANG.

adamtulinius5 hours ago

Can we please not kid ourselves with thoughts about how this being good from certain perspectives, when the development is _clearly_ bad for consumers?

b40d-48b2-979e4 hours ago

Done charitably, I think the mainframe model of shared compute does meet most person's needs where they don't need to care about latency. It would allow us to take advantage of economies of scale. The problem, imo, is that no one has an incentive to do this as a service, so it would turn into rent-seeking.

WhyNotHugo4 hours ago

Sure, a shared model does make sense in many ways. We could share within a family, neighbour cooperatives, and similar scales. With the users co-owning the means of processing.

But the current model is that we all rent from organisations that use their position of power to restrict and dictate what we can do with those machines.

+1
goodcanadian4 hours ago
haritha-j4 hours ago

I do agree with the negatives, but at the same time, I do see some upside. I live in a cycling city, and need to rent a car maybe once a year. why then should I bother myself with the annoyances of vehicle ownership?

fzeroracer3 hours ago

Let me be clear here: I do not own a car and I live in a city that doesn't require car ownership.

There is a difference between choosing not to own something because it is personally more efficient or reasonable to do so, and being priced out of owning something. I don't own a car because I don't need it, I rent because I cannot afford a home.

fzeroracer4 hours ago

I'm not sure if you're doing this intentionally or not, but it is incredibly funny to see people on HN doing what is effectively manufacturing consent for people to not actually own anything. We've gone from home computing is the future to no one should own a computer because it's wasteful.

I'm not sure where this sentiment even comes from but if the economy only consists of renters and landlords then we don't even have the thinnest veneer of capitalism anymore. We're just Feudalism 2.0.

SkyeCA3 hours ago

The sentiment comes from techbros who see yet another avenue through which to exploit the average person.

thrance3 hours ago

Capitalism was never about owning things. It's about accumulating capital (hence the name), and renting stuff is more profitable than selling stuff.

goalieca3 hours ago

> home computers are replaced by thin clients

phones have 128GB storage and are vastly more powerful than the workstation i did my grad thesis on. Now that electron has exhausted the last major avenue for application bloat, i don't see why thin would mean anything.

lynndotpy4 hours ago

"Moore's Law" purports that there is more computer over time.

"Sam's Law" purports that we asymptote to have a consistent amount of computer; or, we have the same amount of computer over time.

"Leslie's Law" purports that we peak and then start to decrease; or, we eventually have less computer over time.

We might be living in Sam's world or even Leslie's world.

Noaidi3 hours ago

"Moore's Law" thrives under socialism.

"Sam's Law" exists under neoliberalism.

"Leslie's Law" is the result of fascism.

diordiderot2 hours ago

I mean, you just made that up but sure.

China is essentially a pinko branded fascist state and they continue to develop better processors

Noaidi45 minutes ago

> China is essentially a pinko branded fascist

Sorry, China is a unitary communist state. Fascism and communism are the opposite. Both have state control but the fascist control is from the corporations.

The reason China has better chips is because they have a form of socialism

Don't be a propagandist regurgitating propagandists ideas, it does nothing for intelligent conversation.

TacticalCoder48 minutes ago

Silver price rising. Gold price rising. Bitcoin price rising.

It's got another name: inflation. Western economies are crumbling under gigantic public debt, representing 130% of the GDP in many countries and they're doubling down on public spending.

The only way out is either defaulting on the debt (like Greece partially did) or debasing the currency.

Monkeys have been left at the helm since decades and they only know how to do one thing: spending taxpayers dollars and endebtting countries ever more.

steveBK1234 hours ago

Arguably a lot of non-techie personal computing has moved there.

A lot of people are phone+tablet only, no desktop or laptop. As a result they are already living in a thin-ish client with fat server for storage/app/etc from their ecosystem of choice.

Not great!

SPICLK24 hours ago

Thin in form factor only! Phones and tablets represent the cutting edge of what humanity can mass-manufacture, and prices and difficulties are only going up.

ghaff4 hours ago

Eh. I have newish Apple Silicon MacBook up in my office that I mostly use for multimedia work.

But I spend the most time on a 10 year old MacBook on my dining room table that I basically use as a web browser because that's mostly what I need.

infecto3 hours ago

Computers have never been more powerful. There is less and less of a reason to do annual upgrades. I don’t follow this logic at all. The average consumer does not even need a home computer anymore. Sure if you are upgrading you gaming PC or something similar than your going to feel a bit more of a squeeze but even then it’s not a wild increase in price compared to the hours spent using.

esafak1 hour ago

GPUs are still overpriced and memory-limited. There's room for 10-100x improvement that would be noticeable.

ai-x2 hours ago

This directly contradicts the bubble narrative.

If hyperscalers and neocloud have excess capacity and low demand, prices should be collapsing

apexalpha5 hours ago

>Are we looking at a future where home computers are replaced by thin clients and all the power lies in subscription services?

Since they're thin clients anyway we could even make them small and mobile, perhaps replace mouse and keyboard with a touch screen.

Tade04 hours ago

More likely people will retain their current devices for longer and wait this whole thing out - there's less reason to upgrade than there was a decade ago.

Processing power increases have noticeably plateaued, with e.g. Nvidia GPUs steadily increasing in TDP to make up for there not being enough gains from updated process nodes. The RTX 5080 is rated at 67% higher TDP than the RTX 2080, but you don't see such an increase throughout most of the 2010s, so before the latter was released.

WhyNotHugo4 hours ago

> More likely people will retain their current devices for longer and wait this whole thing out

Wait it out? The rich have realised that they can buy the entire stock of computing power and deprive the common folk of it, renting it to them instead.

In practical terms, they have infinite resources. Definitely enough to long outlast our lifetimes and the next generation and the next. We can’t “wait out” until they run out of money.

lenkite3 hours ago

They never run out of "their" money either. Can keep borrowing until eye-watering values are breached, making out like bandits and then run to the govt for a bailout when the bubble bursts.

gnfargbl5 hours ago

The answer lies in one of your questions:

> Grocery stores closed to visitors, all shopping done online and delivered to your door

In the UK at least, and I'm sure in a lot of other places, a solid proportion of groceries are now delivered to the door. But, that doesn't mean that supermarkets have closed; if anything, they seem to be busier than ever.

Instead, we have a hybrid market where convenience for the consumer is the ruling factor. The same is going to be true for most of the other situations you mention.

dpkirchner3 hours ago

In parts of the US, even low-crime areas, a significant amount of the items at grocery stores are locked up in glass cases. If you want them you have to track down an employee and beg for access (and in some stores they won't let you carry the items to the register). That part of the store might as well be closed to visitors, replaced by vending machines.

FireBeyond3 hours ago

Hah. In my Safeway, the ice cream and half the frozen aisles have a lock on every door. I can’t imagine how much inconvenience that causes everybody. The employees openly say it’s ridiculous and you regularly find a queue in each aisle waiting to be individually served by an employee with a key unlocking and re locking each door they want something from.

jayd162 hours ago

> Imagine how that impact Call of Duty or GTA

By killing the golden goose...

Game pass isn't doing well for developers and they know it.

general14653 hours ago

> Are we looking at a future where home computers are replaced by thin clients and all the power lies in subscription services?

No we don't. In Eastern Block during communism everything was either expensive or unavailable to the point that picking up broken TV on the side of the road and dismantling it for parts was making complete sense and you could actually learn something.

Today it is much easier. You can visit eBay or AliExpress and buy old server crap from 2016 - i.e. Xeon E3 + X99 board + 32GB DDR4 RAM = 150EUR or just buying older laptops, computers from eBay. That's where consumer market is heading.

The fact that hardware is going to be computationally constrained will finally force software developers to stop wasting resources. Having application which is able to run on old Windows 10 with i3 and 4GB of RAM without being sluggish will become competing advantage.

pmdr3 hours ago

Windows 10 is mostly EOL because M$ doesn't want you using older machines, no matter how powerful.

general146554 minutes ago

That does not matter at all. When it comes to computation people will just use what's at hand. Windows 7 are still around, Windows 10 are going to be here for a long time.

lossyalgo2 hours ago

This should be a crime and they should be forced to either keep supporting Win10 (at least security updates) and/or let you install Win11 on older hardware without TPM 2.0 modules (which is a total fucking lie that it's necessary, it's purely for monetary gain so that they can track you with a unique ID for ads).

pjmlp3 hours ago

I hope we go back into old days up to the late 1990's, and current generation of developers learn to target the computers users can afford.

esafak41 minutes ago

I recall Bill Gates used to use an average computer at work so he would have the same experience as users.

alecco4 hours ago

You forgot:

- while Big Tech is subsidized with our taxes

- and even if you get a GPU it will be too expensive to run it due to electricity costs (thanks to Big Tech)

- and most people end up working for Big Tech's gig economy without any benefits at below subsistence

lm284694 hours ago

> Are we looking at a future where home computers are replaced by thin clients and all the power lies in subscription services?

It's the thin/thick client cycle, I've already been through it 1.5 times and I'm not that old.

aurareturn5 hours ago

  Are we looking at a future where home computers are replaced by thin clients and all the power lies in subscription services?
No if we're in a working free market. Companies will see the rising prices and start making more of those things, bringing prices back down.
JustFinishedBSG5 hours ago

How, when foundries are a natural monopoly? How can you realistically create a startup to build a multibillion / multi year fab ?

immibis5 hours ago

Same way you can create a startup to build a multibillion dollar data center presumably.

grim_io5 hours ago

I don't think that laying bricks and operating a crane is on the same level(or universe) of complexity as making and operating high-end semiconductor machines.

MSFT_Edging4 hours ago

(Who's gonna tell him)

rfrey3 hours ago

Tell him what? Why don't you start?

oliwary5 hours ago

Ideally. Companies may also be hesitant to invest in expanding production capacity if they assume this is a bubble though.

zozbot2345 hours ago

Companies are always slow to expand production capacity. It takes time to react to unforeseen shifts in the market - but once it does happen, the scale can be quite huge.

tritip2 hours ago

Don't forget the end of Home Onwership.

gonzalohm5 hours ago

If you don't own your computer, wouldn't you be more exposed to price increases?

layer84 hours ago

I remember the dialup times when you had to pay for internet usage per minute. I hope we won’t revert back to that.

coliveira3 hours ago

Say goodbye to falling AWS prices. From now on its gonna be higher and higher.

sneak1 hour ago

Eggs and hard currencies like gold are also going up as denominated in USD.

It’s not so much that the things are increasing in value as much as the part of large scale inflation that the federal government can’t hide by cooking the CPI.

The dollar is in freefall.

reactordev5 hours ago

Your PC has been viewed as an appliance now since 2017. The goal, to get you on as many service subscriptions as possible.

nostrademons3 hours ago

Yes and no.

I think what'll happen here is that these computing price increases will be what finally makes certain ML startups un-economical. That's what will precipitate the AI bubble burst. The whole thing runs on investor capital, so it keeps going until some investors lose their capital. Once the bubble bursts, you're going to get some really cheap GPUs, RAM, and hard drives (as well as cloud computing prices), as many of the more marginal data centers go out of business and liquidate their hardware.

It's going to be a rough couple years for hobbyist computer aficionados though. In the near future I'd try to wait this one out and get a job at an AI startup instead.

63stack2 hours ago

Also, even if/when the AI bubble pops (whether it exists is irrelevant to my point), all the companies who have been hoarding the hardware can naturally progress into selling this new "stream everything through a subscription" service, further delaying (possibly forever if it's successful) price normalization.

phito5 hours ago

https://en.wikipedia.org/wiki/You%27ll_own_nothing_and_be_ha...

And as we've seen, once the market has been captured, they will start enshittifying everything to squeeze as much profit as they can and we'll have no alternatives.

hacker_homie2 hours ago

Time to go outside and touch grass it’s the only financially responsible thing to do until prices become reasonable again.

dev1ycan4 hours ago

This was always the plan, it's why they keep building datacenters when they know it's a bubble, they just plan to do GeForce NOW on steroids, this time with PCs costing $10k so nobody can afford it.

superultra4 hours ago

I think a better or at least adjacent question might be: do consumers want to pay full price for an object that isn’t subsidized by services? Do we actually want physical objects?

Even the things that aren’t technically subscription feel like they are. I have a Kenmore fridge I bought in 2020. The extended warranty just ran out and the thing died. I called a tech. $400 to replace a series of motors. I looked into doing it myself and it’s outside of my time or ability. I have a basement beer fridge that is admittedly less efficient but it’s still kicking and it’s from the mid 80s. I realized I’m effectively ON a subscription plan for a fridge. $900-$1,200 for five years.

How much is a smartphone that lasts (do they even) and is NOT subsidized by cloud services? I have a 128gb iPhone and though I barely use any apps I’m constantly maxing my space because I take a lot of photos.

I hate to sound like a graduate student writing a thesis on capitalism but like water flow, it just feels like companies will always default to maximum profits. Didn’t instant pot and tupper ware just go out of business because they made a product everyone needed but only once? There’s no long term profit growth in any model where we’re not sucking off the teet of some company.

Forgeties793 hours ago

Had to spend ~$200/ea on refurbished EXOS for work (14TB) when I got refurbished 14TB ultra stars for $90/ea a year ago. It’s getting ridiculous. The ram I put in my gaming rig I built earlier this year was $100, now it’s $500. I want to say “it can’t stay this high forever” but who knows?

HPsquared5 hours ago

"you don't need end to end encryption, use our deduplicated storage"

immibis5 hours ago

It's just hoarding like at the start of COVID. How much does toilet paper cost right now, and do stores have it?

zwnow5 hours ago

> Are we looking at a future where home computers are replaced by thin clients and all the power lies in subscription services?

Yes. Personal computing is dying if hardware vendors continue to cater to imaginary data centers for our imaginary AGI.

kotaKat5 hours ago

It already has and I’ve seen the worst of it in less than 24 hours.

I signed up for a Windows Cloud PC trial, got settled into the Windows instance, then the next morning Microsoft terminated the trial for zero reason and wiped out everything in that instance.

You will own nothing and rent nothing, too.

Noaidi3 hours ago

I am starting to think the last smartphone I bought is the last one I am going to be able to afford unless AI capitalism crashes and burns.

dcchambers3 hours ago

> Are we looking at a future where home computers are replaced by thin clients and all the power lies in subscription services?

You will own nothing, and you will be happy.

pydry5 hours ago

We're looking at a glut of all of these things once the bubble bursts and the mindless trend followers jump on a trend.

rvz4 hours ago

"You will own nothing and be happy." - World Economic Forum (WEF)

zozbot2345 hours ago

> - GPU prices rising

> - RAM prices rising

> - hard drive prices rising

This is great news. It means the industry is expanding a lot and we'll be getting better consumer hardware at the end of the day. Innovation has always dropped down from the enterprise space to the consumer, as far back as the first electronic calculators and microcomputers.

ZoneZealot5 hours ago

Keeping in mind the consumer space will see minimal trickle down from used datacenter electronics in ~3-5 years from this boom.

The GPUs are generally rack-scale integrated units rather than PCIe. The bulk of the GPU RAM is HBM, so not very scavenge-able for consumer GPU mods. Power consumption of the blackwell GPUs in most solutions like the DGX B200 isn't really viable for home use even if you had the space and hookups for a fraction of the original 10ru system. The hard drives and SSDs will be likely be shredded on site and never re-sold as used. RAM will be registered ECC, only suitable for server-class motherboards.

zozbot2345 hours ago

I'm pretty sure that those racks will be usable for something, even if it's not direct-to-consumer. Startup businesses, academic/research use, smaller-scale HPC etc. will all be creating demand for the stuff long after it stops being useful for cutting-edge AI workloads.

ezst5 hours ago

That's fallacious: enterprise stuff doesn't always make sense at consumer level and doesn't always "drop down" for that reason. We've yet to see whether that particular stuff makes consumer sense.

tbrownaw5 hours ago

Headline: hopes you weren't paying attention

Body: The change had been telegraphed: AWS's pricing page noted (and bizarrely, still does) that "current prices are scheduled to be updated in January, 2026," though the company neglected to mention which direction.

These do not seem entirely consistent?

.

> This comes about seven months after AWS trumpeted "up to 45% price reductions" for GPU instances - though that announcement covered On-Demand and Savings Plans rather than Capacity Blocks. Funny how that works.

Assuming I found the right pricing page(s), this new increased price is still lower than those other prices that were lowered.

croes5 hours ago

The didn’t say what update mean, higher or lower and who watches the price page if you are already paying customer?

cobolcomesback4 hours ago

AWS sends out targeted notifications via email and via alerts in the console if you are a current customer of a service that is changing somehow. It’s pretty normal that they don’t send out a press release and blog post every time something changes - if they did it would be a mass overload of such releases.

Ygg25 hours ago

> These do not seem entirely consistent?

> But the plans were on display…” “On display? I eventually had to go down to the cellar to find them.” “That’s the display department.” “With a flashlight.” “Ah, well, the lights had probably gone.” “So had the stairs.” “But look, you found the notice, didn’t you?” “Yes,” said Arthur, “yes I did. It was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying ‘Beware of the Leopard.

drob5183 hours ago

The “hopes you weren't paying attention” part of the headline seems needlessly inflammatory. All I see is demand rising into a supply-limited market (GPUs and RAM). That doesn’t seem nefarious, just high-school economics.

slimginz3 hours ago

It’s The Register. I love them but sometimes they go a bit too far with their inflammatory remarks in order to get clicks. In this case it seems like it worked based on the number of HN comments about it.

zelphirkalt1 hour ago

GPU and RAM supply doesn't change over the course of one weekend usually though. So there would have been no reason not to wait until Monday or do it before Saturday.

drob51841 minutes ago

So, what, exactly, is the correct day of the week to raise prices?

pmdr3 hours ago

High-school economics also point out that this handful of companies has so far only produced slop and debt.

drob5182 hours ago

True, but that’s a different issue. Further, while it can go on for a long time, as those of us who lived through the dot com bubble remember, the AI bubble will pop, because all bubbles must pop. Look for peak-hype, then sell your nvidia into that and prepare to go short.

cwoolfe56 minutes ago

What's the most cost-effective way to run open source models using cloud infrastructure? AWS? Digital Ocean? salad.com? Lambda.ai? Vast.ai? Use case is infrequent and small usage, but needs to be able to scale to match increasing demand.

ipnon53 minutes ago

Modal is great for infrequent batches.

voxleone3 hours ago

I think a lot of businesses don’t actually need cloud AI at all. Once workloads stabilize, cloud is mostly a convenience tax. Most business use cases (docs, forecasting, monitoring, support, control systems) don’t need frontier models or hyperscale elasticity. Efficient models running locally are already “good enough”. Continuous inference + data gravity + latency/privacy constraints make owned edge hardware economically and operationally sensible again.

lukeschlather1 hour ago

I've been prototyping using LLMs for some borderline use cases, and the cost isn't really the concern, it's the reliability. Using less than the most frontier model seems irresponsible if it could mean the difference between 99.95% reliability and 99% reliability, and that's the threshold where you should've hired a human to do it because you lost more money on that 0.95% error rate than you saved on salaries. (I don't actually have any use cases where this kind of calculation makes sense, but in principle I think it applies to most uses of LLMs, even if you can't quantify the harm.)

cootsnuck41 minutes ago

Problem is that the frontier models are nowhere near 99% reliable. Orchestration and good system design is how you get reliability. Yes, the frontier models still are going to be better by default than open source models. But the LLM is still only a component in a broader system. What's seeming to be actually necessary for any high-usage worthwhile use case is making your model task specific (via fine-tuning / post-training / RL). I build these systems for enterprises. The frontier models are not enough.

materielle49 minutes ago

Is that really true, though?

First off, you’re ignoring error bars. On average, frontier models might be 99.95% accurate. But for many work streams, there are surely tail cases where a series of questions only produce 99% accuracy (or even less), even in the frontier model case.

The challenge that businesses face is how to integrate these fallible models into reliable and repeatable business processes. That doesn’t sound so different than software engineering of yesteryear.

I suspect that as AI hype continues to level-off, business leaders will come to their senses and realize that it’s more marginally productive to spend on integration practices than squeaking out minor gains on frontier models.

therobots9275 hours ago

The price shock that’s about to hit the AI industry is gonna be very fun to watch.

fooey41 minutes ago

I keep asking our product team what the plan is when our API/Infra costs eventually skyrocket and our AI features become unsustainable, but there's absolutely zero preparedness.

We throw in all these cute little AI features to fill out marketing bullet points because they're basically free, but if they had real cost we're going to have no choice but to take them away.

dgemm2 hours ago

I think a lot of usage will move to the cheap open weight Chinese models once there is an incentive to do that. Everything below the highest end frontier models are becoming commoditized and I suspect the commodity segment will pass the "good enough" bar for most applications.

smcl2 hours ago

It'll hit all of us, not just the AI "industry"

hairofadog5 hours ago

As a user of Claude I have been worried about this.

mort963 hours ago

As someone who can't stand these tools, I'm ecstatic. Y'all have been hooked by the early venture-backed "scale up at all cost" period. You're gonna get squeezed so hard once investors start demanding returns on their investments -- and this whole craze is, hopefully, coming to an end.

dewey3 hours ago

Maybe don't hold your breath on that. Even if the price for AI tools would double, or tripple...that's still a very small part of the actual cost of an employee.

mort963 hours ago

Sure, but employers will want a return on investment too. And productivity studies which aren't backed by these AI companies haven't exactly been promising. With how stingy some companies can be with the basics such as getting a laptop with enough RAM and drive space, a lot of the spending on AI tools for employees is clearly driven more by hype and the false promise of huge productivity gains than the normal expense approval process.

And plenty of people get hooked on these tools through using them for free or almost-free in their spare time. Those people will balk at huge price increases.

kakacik3 hours ago

... and almost no company of any size above startup counts cost like that.

But I agree no point holding breath, whether somebody jumps on wagon or not won't change if price per query doubles, either its this massive productivity increase where costs of llms are a rounding error in overall costs or it isn't.

adventured2 hours ago

That's what people widely claimed about Uber: it was toast once the investor subsidies stopped. Now it's quite profitable.

People will pay more. Claude Opus 4.5 is worth more than $20 per month, as is Gemini 3 Pro. These services keep getting better. Another three years of improvement, why shouldn't that command $30 or $40 instead?

$20 is ~$10 in the year 2000 per the BLS inflation calculator (or $1.25 when priced in gold). Nobody would have thought that was expensive for such utility. These are inexpensive tools at present.

GoatInGrey43 minutes ago

At its worst, Uber had a net margin of -~60%. The AI labs are all running at least negative triple digit margins, some running negative quadruple digit margins. This is why AGI has been "forecasted" to death by the labs, because investors need the promise of infinite automation to stomach the losses.

Anyway, in this instance, what you received for $20 in 2025 will run you somewhere in the range of $60-$90 in 2027/2028. In the interim, you will likely see that $30-$40 of service gets you what cost $20 in 2025. The most likely avenue for this will be reduction in subscription user limits, and for API customers premiumization through substitution. The latter being a situation where what would be the next Claude Sonnet model is now sold as Claude Opus, for example.

The only way the math works for the consumer is if the user base has become dependent on the service instead of remaining in a conventional cost/benefit relationship.

+1
mrweasel1 hour ago
weatherlite48 minutes ago

I like the stock

bogtog5 hours ago

A few months ago, there was a lot of news lambasting tech companies for extending the depreciation lifespan of GPUs from ~3 years to ~5 years. Do these price hikes suggest a longer lifespan is probably the right way to see how long these GPUs will be valuable?

miningape4 hours ago

Not a finance guy, so fully prepared to be wrong here. But my interpretation is that an increase in price corresponds to a shorter lifespan. i.e. less time to make money so we need to charge more to get the same return over less time

It could also be a supply/demand issue, generally price increases are caused by either 1. demand increasing, or 2. supply decreasing.

In this case we can interpret a shorter lifespan as decreased supply, but it can also be because the demand for GPU compute has gone up. I think in this case we're seeing a bit of both, but it's hard to tell without more data.

We could also consider the supply / demand elasticity changing, f.x since demand has become more price inelastic it could result in a higher price.

lukeschlather59 minutes ago

The thing historically about GPUs has not been the actual lifespan of the hardware (at least half of the hardware will probably work fine for 10 or more years) the problem is that work/watt is dropping for newer hardware, so there's a point where even if you had an equivalent quantity of 10-year-old GPUs, powering them for some period costs $40k and you can buy a single brand-new GPU that costs $40k but only costs $20K to power for the same period which is less than a few years.

I don't think we're seeing any decrease in supply though, ignoring 2020 I'm pretty sure the number of GPUs manufactured has been steadily increasing. It might be the case that projected manufacturing was higher than what actually happened, which is not the same thing as a decrease in supply, but companies like Amazon will talk about it like it is, and from the standpoint of their pricing it essentially is.

zozbot23452 minutes ago

> the problem is that work/watt is dropping for newer hardware, so there's a point where even if you had an equivalent quantity of 10-year-old GPUs, powering them for some period costs $40k

Sell the old-gen GPU's to on-prem users (including home consumers) who are going to run them a small % of the time (so power use is more or less negligible to them compared to acquisition cost), problem solved.

lukeschlather48 minutes ago

The same math applies for on-prem/home users. If you actually have some workload where it makes sense to get a free GPU that costs $40/hour to power because you only need it for a few hours a month, it's probably cheaper to rent a more efficient GPU from someone who can power it at a lower cost.

bogtog2 hours ago

Oh my reasoning was coming at this from a different angle: H200s were released in November of 2023, so they're over 2 years old at this point while still being valuable

lukeschlather1 hour ago

I would not be surprised if the majority of H200s were manufactured in the past 12 or even 6 months.

xiphias24 hours ago

It mainly depends on how much NVIDIA is overselling the improvements.

With adding RL functions, separating prefill and decode chips, nvfp4 and lots of other architectural changes efficiency of the most valuable tasks goes up as long as the algorithms don't change significantly.

Everything else can just stay on older chips.

Der_Einzige3 hours ago

The people who think that high end GPUs don't last for ~5 years (really it's 6) do not know what they are talking about. 6 years is likely too low. If the cooling is good and they don't fail early, most of these GPUs could still keep going past 6 years.

I'm convinced that anything with more than 80gb of VRAM will be worth it for closer to 10 years at this point.

thelastgallon2 hours ago

Everything is getting monopolized (oligopolized) for rent extraction! Homes, healthcare, energy, compute. 'Capitalism' FTW! Coming up next: water, air.

MasterScrat6 hours ago

Is there a reliable service that plots hourly price per GPU per cloud through time?

lancekey5 hours ago

I’ve been working on computeprices.com as a side project for the last year to do just that.

claar2 hours ago

This is cool!

Would it be possible to add "Best Value" / "best average performance per dollar" type thing?

lancekey1 hour ago

Good idea! I'll noodle on how to define that.

a13713 hours ago

I was not expecting that the prices are going down. Makes sense as the hardware gets older but I always assumed the prices must be inflated given how much competition there is to make new datacenters

lancekey54 minutes ago

Yes i was surprised too. I think it's mostly newer models pushing older ones down. I think there's also a lot of competitive pressure in this market. And the GPU shortage is not really a thing anymore.

skywhopper5 hours ago

Not sure, but historically, AWS as far as I know has never raised prices on specific instance type usage like this. It makes sense that this would be the first attempt since it’s for apparently guaranteed capacity (vs the normal model of “if we’re out of capacity, too bad for you”).

That said, the real disturbing part of this is not so much the raising of the price for an extremely high-demand resource, but the utter lack of communication about it.

Thev00d005 hours ago

Wait Corey Quinn is on El Reg now? That's awesome

RA_Fisher4 hours ago

Demand for AI is growing. It makes sense they’re trying to increase profits.

YetAnotherNick5 hours ago

They increased the price of capacity blocks, not on demand. Capacity blocks pricing was promotional with a well defined end date from the day 1. And it was even lower than spot instance lot of times.

nubskr3 hours ago

On Demand GPUs got cheaper because Azure exists. Capacity Blocks got 15% pricier because your migration plan doesn't

ozim5 hours ago

I guess somewhere this year having your own GPU might be cheaper than renting.

Aachen2 hours ago

When was buying a device from the manufacturer not cheaper than paying a middleman to manage rentals of said device?

BloodyIron3 hours ago

It already is. It's why I launched this very recently: https://it.lanified.com/Solutions/Managed-AI-Solutions

speedgoose5 hours ago

I wonder what will happen with cloud GPU prices once the AI bubble pops. Will they keep having high prices, or will they drop prices significantly ?

ezst4 hours ago

My guess is, the bubble popping means the demand wasn't real. No amount of price reduction will motivate it. Anybody who has to get theirs will be in for a steep premium.

candiddevmike5 hours ago

Did they raise prices because of increased or decreased demand? I can't help but wonder if things are overbuilt and being underutilized.

aurareturn5 hours ago

Demand for GPUs is increasing overall. So it's very likely that AWS GPU demand is rising.

AWS isn't the only company offering GPUs for rent so raising prices doesn't make sense unless demand is rising faster than supply.

candiddevmike5 hours ago

The only real visibility we have into the demand side (kinda) are spot prices, and those seem to be flat or decreasing for GPU instances. Surely if there was this crazy, exponential demand, spot prices would reflect that.

lukeschlather53 minutes ago

I wouldn't say exponential, I would also say it's likely that Amazon is projecting demand to rise faster than it is. (But it is still consistently rising, and with demand rising they would prefer to overestimate than underestimate.)

Aachen2 hours ago

Whether it's an increase in demand, decrease in supply, or some of each is the question. Prices don't normally go up when demand drops at an over- or steady supply

johnwheeler2 hours ago

I'm tired of AWS full of hidden fees and tricking you into things that you didn't know you were paying for until a month or two goes by.

cmxch2 hours ago

Even the cloud won’t save you.

Maybe it might be a good idea to squash it with any legal avenue, especially antitrust and data privacy laws that require reasonable and non discriminatory access by end consumers to self-maintained and self-hosted infra?

smallvariance5 hours ago

I wonder how far we are down the track of enshittification of cloud providers... and how much more is to come.

zippo_the_zippo4 hours ago

i would kindly like to curse openai for making the rest of world worse for everyone else. boohoo your ai is so smart? make it smaller.

resters2 hours ago

So rather than free market capitalism where AWS would have actually lowered prices after investing heavily in a new datacenter-focused line of Huawei GPUs, the US government took steps to stop capitalism and competition, gave NVIDIA lots of free money (USA! USA!) and now prices are going up.

Recall pictures of Bezos smiling at various Trump events.

Everything Trump admin has done so far with tech reduces competition and tries to pick winners. This price increase is just the beginning.

znpy5 hours ago

> AWS has spent two decades conditioning customers to expect prices only ever go down. That expectation is now broken.

So long for amazon’s “earn trust” leadership principle

lifetimerubyist4 hours ago

"oh you dont' want to use Bedrock? You want to do something that might vaguely compete with our offering on our infra? Fck you, pay me"

Buy your own hardware while you still can.

throw-12-164 hours ago

Imagine trying to build a business in this environment.

bdcravens3 hours ago

What kind of business are you talking about? If you're chasing a moving target, or worse, building little more than an AI Wrapper, you've willingly signed up for that risk.

burnt-resistor3 hours ago

And insert random tariff rug pulls. Seems like the only ones spending money are the incestuous AI club and already rich people.

wotsdat1 hour ago

[dead]

darkwater5 hours ago

But weren't the AWS shills saying that AWS only reduces pricing? I was trusting them blindly! /s

skywhopper5 hours ago

Historically this has been mostly true with the exception of the recent cost per public IPv4 address.

saikia815 hours ago

They made oauth client (cognito oauth credential grant) a subscription, raising our bill X10. Just for having the client registered in the dashboard, even without using that oauth client application. we saw thousands of cost, for zero usage.

mooreds2 hours ago

Yeah, the tiered pricing changes for M2M[0] in 2024 didn't make much sense to me. I guess I don't understand their COGS, though.

0: https://aws.amazon.com/about-aws/whats-new/2024/05/amazon-co...

merpkz5 hours ago

it's last call to get a GPU while there is stock left, no hopes those will become any more affordable in future considering the ongoing DRAM crisis. I am going to get 5070 Ti to replace my 1080 Ti which did a great service over all these years, paid it's worth back two times over during monero mining days and still can play a lot of games on high settings - recently finished RDR2. I sometimes wonder if Nvidia will be still making GPUs useful for gamers in a year or two or just completely shift it's focus to AI accelerators regular people will have no use for. RIP affordable computing at home.

KronisLV5 hours ago

I feel like the whole memory situation might also utterly screw up the pricing and value proposition of the upcoming Intel Arc B770.

I got a B580 cause everything else was out of my price range at the time (9060 XT 16 GB only seems to have 3 video outputs and I have no experience with daisy chaining to drive my 4 monitors and the 5060 Ti 16 GB pricing here is just sad).

I fear that companies will rise the prices during this shortage… and just never properly lower them again.

YouAreWRONGtoo5 hours ago

[dead]