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Netflix’s AV1 Journey: From Android to TVs and Beyond

308 points8 hoursnetflixtechblog.com
_puk2 hours ago

I imagine that's a big part of the drive behind discontinuing Chromecast support..

https://www.androidcentral.com/streaming-tv/chromecast/netfl...

nrhrjrjrjtntbt2 hours ago

> At Netflix, our top priority is delivering the best possible entertainment experience to our members.

I dont think that is true of any streamers. Otherwise they wouldnt provide the UI equivalent of a shopping centre that tries to get you lost and unable to find your way out.

crazygringo7 hours ago

Wow. To me, the big news here is that ~30% of devices now support AV1 hardware decoding. The article lists a bunch of examples of devices that have gained it in the past few years. I had no idea it was getting that popular -- fantastic news!

So now that h.264, h.265, and AV1 seem to be the three major codecs with hardware support, I wonder what will be the next one?

0manrho6 hours ago

> To me, the big news here is that ~30% of devices now support AV1 hardware decoding

Where did it say that?

> AV1 powers approximately 30% of all Netflix viewing

Is admittedly a bit non-specific, it could be interpreted as 30% of users or 30% of hours-of-video-streamed, which are very different metrics. If 5% of your users are using AV1, but that 5% watches far above the average, you can have a minority userbase with an outsized representation in hours viewed.

I'm not saying that's the case, just giving an example of how it doesn't necessarily translate to 30% of devices using Netflix supporting AV1.

Also, the blog post identifies that there is an effective/efficient software decoder, which allows people without hardware acceleration to still view AV1 media in some cases (the case they defined was Android based phones). So that kinda complicates what "X% of devices support AV1 playback," as it doesn't necessarily mean they have hardware decoding.

sophiebits2 hours ago

“30% of viewing” I think clearly means either time played or items played. I’ve never worked with a data team that would possibly write that and mean users.

If it was a stat about users they’d say “of users”, “of members”, “of active watchers”, or similar. If they wanted to be ambiguous they’d say “has reached 30% adoption” or something.

0manrho2 hours ago

Agreed, but this is the internet, the ultimate domain of pedantry, and they didn't say it explicitly, so I'm not going to put words in their mouth just to have a circular discussion about why I'm claiming they said something they didn't technically say, which is why I asked "Where did it say that" at the very top.

Also, either way, my point was and still stands: it doesn't say 30% of devices have hardware encoding.

JoshTriplett7 hours ago

> So now that h.264, h.265, and AV1 seem to be the three major codecs with hardware support, I wonder what will be the next one?

Hopefully AV2.

jsheard7 hours ago

H266/VVC has a five year head-start over AV2, so probably that first unless hardware vendors decide to skip it entirely. The final AV2 spec is due this year, so any day now, but it'll take a while to make it's way into hardware.

adgjlsfhk17 hours ago

H266 is getting fully skipped (except possibly by Apple). The licensing is even worse than H265, the gains are smaller, and Google+Netflix have basically guaranteed that they won't use it (in favor of AV1 and AV2 when ready).

adzm7 hours ago

VVC is pretty much a dead end at this point. Hardly anyone is using it; it's benefits over AV1 are extremely minimal and no one wants the royalty headache. Basically everyone learned their lesson with HEVC.

kevincox7 hours ago

If it has a five year start and we've seen almost zero hardware shipping that is a pretty bad sign.

IIRC AV1 decoding hardware started shipping within a year of the bitstream being finalized. (Encoding took quite a bit longer but that is pretty reasonable)

jsheard7 hours ago

https://en.wikipedia.org/wiki/Versatile_Video_Coding#Hardwar...

Yeah, that's... sparse uptake. A few smart TV SOCs have it, but aside from Intel it seems that none of the major computer or mobile vendors are bothering. AV2 next it is then!

shmerl6 hours ago

When even H.265 is being dropped by the likes of Dell, adoption of H.266 will be even worse making it basically DOA for anything promising. It's plagued by the same problems H.265 is.

thrdbndndn6 hours ago

I'm not too surprised. It's similar to the metric that "XX% of Internet is on IPv6" -- it's almost entirely driven by mobile devices, specifically phones. As soon as both mainstream Android and iPhones support it, the adoption of AV1 should be very 'easy'.

(And yes, even for something like Netflix lots of people consume it with phones.)

dylan6047 hours ago

how does that mean "~30% of devices now support AV1 hardware encoding"? I'm guessing you meant hardware decoding???

crazygringo7 hours ago

Whoops, thanks. Fixed.

dehrmann7 hours ago

Not trolling, but I'd bet something that's augmented with generative AI. Not to the level of describing scenes with words, but context-aware interpolation.

km3r7 hours ago

https://blogs.nvidia.com/blog/rtx-video-super-resolution/

We already have some of the stepping stones for this. But honestly much better for upscaling poor quality streams vs just gives things a weird feeling when it is a better quality stream.

randall7 hours ago

for sure. macroblock hinting seems like a good place for research.

snvzz7 hours ago

>So now that h.264, h.265, and AV1 seem to be the three major codecs with hardware support

That'd be h264 (associated patents expired in most of the world), vp9 and av1.

h265 aka HEVC is less common due to dodgy, abusive licensing. Some vendors even disable it with drivers despite hardware support because it is nothing but legal trouble.

shanemhansen3 hours ago

> AV1 streaming sessions achieve VMAF scores¹ that are 4.3 points higher than AVC and 0.9 points higher than HEVC sessions. At the same time, AV1 sessions use one-third less bandwidth than both AVC and HEVC, resulting in 45% fewer buffering interruptions.

Just thought I'd extract the part I found interesting as a performance engineer.

IgorPartola7 hours ago

Amazing. Proprietary video codecs need to not be the default and this is huge validation for AV1 as a production-ready codec.

raw_anon_11114 hours ago

Why does it matter if Netflix is using an open standard if every video they stream is wrapped in proprietary closed DRM?

chii3 hours ago

because device makers will not care for the DRM, but will care for the hardware decoder they need to decide to put into their devices to decode netflix videos. By ensuring this video codec is open, it benefits everybody else now, as this same device will now be able to hardware decode _more_ videos from different video providers, as well as make more video providers choose AV1.

Basically, a network effect for an open codec.

raw_anon_11113 hours ago

You’ve convinced me… (no snark intended)

cindyllm3 hours ago

[dead]

cheema333 hours ago

> Why does it matter if Netflix is using an open standard if every video they stream is wrapped in proprietary closed DRM?

I am not sure if this is a serious question, but I'll bite in case it is.

Without DRM Netflix's business would not exist. Nobody would license them any content if it was going to be streamed without a DRM.

VerifiedReports5 hours ago

I had forgotten about the film-grain extraction, which is a clever approach to a huge problem for compression.

But... did I miss it, or was there no mention of any tool to specify grain parameters up front? If you're shooting "clean" digital footage and you decide in post that you want to add grain, how do you convey the grain parameters to the encoder?

It would degrade your work and defeat some of the purpose of this clever scheme if you had to add fake grain to your original footage, feed the grainy footage to the encoder to have it analyzed for its characteristics and stripped out (inevitably degrading real image details at least a bit), and then have the grain re-added on delivery.

So you need a way to specify grain characteristics to the encoder directly, so clean footage can be delivered without degradation and grain applied to it upon rendering at the client.

crazygringo4 hours ago

You just add it to your original footage, and accept whatever quality degradation that grain inherently provides.

Any movie or TV show is ultimately going to be streamed in lots of different formats. And when grain is added, it's often on a per-shot basis, not uniformly. E.g. flashback scenes will have more grain. Or darker scenes will have more grain added to emulate film.

Trying to tie it to the particular codec would be a crazy headache. For a solo project it could be doable but I can't ever imagine a streamer building a source material pipeline that would handle that.

pbw7 hours ago

There's an HDR war brewing on TikTok and other social apps. A fraction of posts that use HDR are just massively brighter than the rest; the whole video shines like a flashlight. The apps are eventually going to have to detect HDR abuse.

thrdbndndn6 hours ago

The whole HDR scene still feels like a mess.

I know how bad the support for HDR is on computers (particularly Windows and cheap monitors), so I avoid consuming HDR content on them.

But I just purchased a new iPhone 17 Pro, and I was very surprised at how these HDR videos on social media still look like shit on apps like Instagram.

And even worse, the HDR video I shoot with my iPhone looks like shit even when playing it back on the same phone! After a few trials I had to just turn it off in the Camera app.

johncolanduoni5 hours ago

I wonder if it fundamentally only really makes sense for film, video games, etc. where a person will actually tune the range per scene. Plus, only when played on half decent monitors that don’t just squash BT.2020 so they can say HDR on the brochure.

theshackleford5 hours ago

The HDR implementation in Windows 11 is fine. And it's not even that bad in 11 in terms of titles and content officially supporting HDR. Most of the ideas that it's "bad" comes from the "cheap monitor" part, not windows.

I have zero issues and only an exceptional image on W11 with a PG32UQX.

Forgeties796 hours ago

The only time I shoot HDR on anything is because I plan on crushing the shadows/raising highlights after the fact. S curves all the way. Get all the dynamic range you can and then dial in the look. Otherwise it just looks like a flat washed out mess most of the time

crazygringo7 hours ago

This is one of the reasons I don't like HDR support "by default".

HDR is meant to be so much more intense, it should really be limited to things like immersive full-screen long-form-ish content. It's for movies, TV shows, etc.

It's not what I want for non-immersive videos you scroll through, ads, etc. I'd be happy if it were disabled by the OS whenever not in full screen mode. Unless you're building a video editor or something.

JoshTriplett7 hours ago

Or a photo viewer, which isn't necessarily running in fullscreen.

munificent7 hours ago

Just what we need, a new loudness war, but for our eyeballs.

https://en.wikipedia.org/wiki/Loudness_war

morshu90012 hours ago

What if they did HDR for audio? So an audio file can tell your speakers to output at 300% of the normal max volume, even more than what compression can do.

eru7 hours ago

Interestingly, the loudness war was essentially fixed by the streaming services. They were in a similar situation as Tik Tok is now.

aoeusnth15 hours ago

What's the history on the end to the loudness war? Do streaming services renormalize super compressed music to be quieter than the peaks of higher dynamic range music?

+1
eru5 hours ago
Demiurge3 hours ago

You would think, but not in a way that matters. Everyone still compresses their mixes. People try to get around normalization algorithms by clever hacks. The dynamics still suffer, and bad mixes still clip. So no, I don’t think streaming services fixed the loudness wars.

jsheard7 hours ago

Sounds like they need something akin to audio volume normalization but for video. You can go bright, but only in moderation, otherwise your whole video gets dimmed down until the average is reasonable.

sieabahlpark7 hours ago

[dead]

recursive7 hours ago

My phone has this cool feature where it doesn't support HDR.

morshu90013 hours ago

HDR has a slight purpose, but the way it was rolled out was so disrespectful that I just want it permanently gone everywhere. Even the rare times it's used in a non-abusive way, it can hurt your eyes or make things display weirdly.

JoshTriplett7 hours ago

That's true on the web, as well; HDR images on web pages have this problem.

It's not obvious whether there's any automated way to reliably detect the difference between "use of HDR" and "abuse of HDR". But you could probably catch the most egregious cases, like "every single pixel in the video has brightness above 80%".

eru7 hours ago

> It's not obvious whether there's any automated way to reliably detect the difference between "use of HDR" and "abuse of HDR".

That sounds like a job our new AI overlords could probably handle. (But that might be overkill.)

kmeisthax6 hours ago

Funnily enough HDR already has to detect this problem, because most HDR monitors literally do not have the power circuitry or cooling to deliver a complete white screen at maximum brightness.

My idea is: for each frame, grayscale the image, then count what percentage of the screen is above the standard white level. If more than 20% of the image is >SDR white level, then tone-map the whole video to the SDR white point.

JoshTriplett5 hours ago

That needs a temporal component as well: games and videos often use HDR for sudden short-lived brightness.

ElasticBottle7 hours ago

Can someone explain what the war is about?

Like HDR abuse makes it sound bad, because the video is bright? Wouldn't that just hurt the person posting it since I'd skip over a bright video?

Sorry if I'm phrasing this all wrong, don't really use TikTok

JoshTriplett7 hours ago

> Wouldn't that just hurt the person posting it since I'd skip over a bright video?

Sure, in the same way that advertising should never work since people would just skip over a banner ad. In an ideal world, everyone would uniformly go "nope"; in our world, it's very much analogous to the https://en.wikipedia.org/wiki/Loudness_war .

johncolanduoni5 hours ago

Not everything that glitters (or blinds) is gold.

dylan6047 hours ago

sounds like every fad that came before it where it was over used by all of the people copying with no understanding of what it is or why. remember all of the HDR still images that pushed everything to look post-apocalyptic? remember all of the people pushing washed out videos because they didn't know how to grade the images recorded in log and it became a "thing"?

eventually, it'll wear itself out just like every other over use of the new

kmeisthax6 hours ago

I would love to know who the hell thought adding "brighter than white" range to HDR was a good idea. Or, even worse, who the hell at Apple thought implementing that should happen by way of locking UI to the standard range. Even if you have a properly mastered HDR video (or image), and you've got your brightness set to where it doesn't hurt to look at, it still makes all the UI surrounding that image look grey. If I'm only supposed to watch HDR in fullscreen, where there's no surrounding UI, then maybe you should tone-map to SDR until I fullscreen the damn video?

crazygringo6 hours ago

Yup, totally agreed. I said the same thing in another comment -- HDR should be reserved only for full-screen stuff where you want to be immersed in it, like movies and TV shows.

Unless you're using a video editor or something, everything should just be SDR when it's within a user interface.

hbn7 hours ago

HDR videos on social media look terrible because the UI isn’t in HDR while the video isn’t. So you have this insanely bright video that more or less ignores your brightness settings, and then dim icons on top of it that almost look incomplete or fuzzy cause of their surroundings. It looks bizarre and terrible.

NathanielK7 hours ago

It's good if you have black text on white background, since your app can have good contrast without searing your eyes. People started switching to dark themes to avoid having their eyeballs seared monitors with the brightness high.

For things filmed with HDR in mind it's a benefit. Bummer things always get taken to the extreme.

crazygringo6 hours ago

The alternative is even worse, where the whole UI is blinding you. Plus, that level of brightness isn't meant to be sustained.

The solution is for social media to be SDR, not for the UI to be HDR.

miladyincontrol4 hours ago

Imo the real solution is for luminance to scale appropriately even in HDR range, kinda like how gain map HDR images can. Scaled both with regards to the display's capabilities and the user/apps intents.

hombre_fatal6 hours ago

Not sure how it works on Android, but it's such amateur UX on Apple's part.

99.9% of people expect HDR content to get capped / tone-mapped to their display's brightness setting.

That way, HDR content is just magically better. I think this is already how HDR works on non-HDR displays?

For the 0.01% of people who want something different, it should be a toggle.

Unfortunately I think this is either (A) amateur enshittification like with their keyboards 10 years ago, or (B) Apple specifically likes how it works since it forces you to see their "XDR tech" even though it's a horrible experience day to day.

turtletontine3 hours ago

99% of people have no clue what “HDR” and “tone-mapping” mean, but yes are probably weirded out by some videos being randomly way brighter than everything else

lern_too_spel4 hours ago

Android finally addressed this issue with the latest release. https://9to5google.com/2025/12/02/the-top-new-features-andro...

nine_k7 hours ago

But isn't it the point? Try looking at a light bulb; everything around it is so much less bright.

OTOH pointing a flaslight at your face is at least impolite. I would put a dark filter on top of HDR vdeos until a video is clicked for watching.

Eduard7 hours ago

I'm surprised AV1 usage is only at 30%. Is AV1 so demanding that Netflix clients without AV1 hardware acceleration capabilities would be overwhelmed by it?

FrostKiwi7 hours ago

Thanks to libdav1d's [1] lovingly hand crafted SIMD ASM instructions it's actually possible to reasonably playback AV1 without hardware acceleration, but basically yes: From Snapdragon 8 onwards, Google Tensor G3 onwards, NVIDIA RTX 3000 series onwards. All relatively new .

[1] https://code.videolan.org/videolan/dav1d

jeffparsons6 hours ago

It's possible without specific hardware acceleration, but murderous for mobile devices.

snvzz7 hours ago
adgjlsfhk17 hours ago

There are a lot of 10 year old TVs/fire sticks still in use that have a CPU that maxes out running the UI and rely exclusively on hardware decoding for all codecs (e.g. they couldn't hardware decode h264 either). Image a super budget phone from ~2012 and you'll have some idea the hardware capability we're dealing with.

johncolanduoni5 hours ago

Compression gains will mostly be for the benefit of the streaming platform’s bills/infra unless you’re trying to stream 4K 60fps on hotel wifi (or if you can’t decode last-gen codecs on hardware either ). Apparently streaming platforms still favor user experience enough to not heat their rooms for no observable improvement. Also a TV CPU can barely decode a PNG still in software - video decoding of any kind is simply impossible.

eru7 hours ago

If you are on a mobile device, decoding without hardware assistance might not overwhelm the processors directly, but it might drain your battery unnecessarily fast?

dd_xplore2 hours ago

They would be served h.265

boterock7 hours ago

tv manufacturers don't want high end chips for their tv sets... hardware decoding is just a way to make cheaper chips for tvs.

resolutefunctor7 hours ago

This is really cool. Props to the team that created AV1. Very impressive

bofaGuy7 hours ago

Netflix has been the worst performing and lowest quality video stream of any of the streaming services. Fuzzy video, lots of visual noise and artifacts. Just plan bad and this is on the 4k plan on 1GB fiber on a 4k Apple TV. I can literally tell when someone is watching Netflix without knowing because it looks like shit.

mapontosevenths6 hours ago

It's not AV1's fault though, I'm pretty sure it's that they cheap out on the bitrate. Apple is among the highest bitrates (other than Sony's weird hardware locked streaming service).

I actually blamed AV1 for the macro-blocking and generally awful experience of watching horror films on Netflix for a long time. Then I realized other sources using AV1 were better.

If you press ctl-alt-shift-d while the video is playing you'll note that most of the time that the bitrate is appallingly low, and also that Netflix plays their own original content using higher bitrate HEVC rather than AV1.

That's because they actually want it to look good. For partner content they often default back to lower bitrate AV1, because they just don't care.

odo12426 hours ago

This is actually their DRM speaking. If you watch it on a Linux device or basically anything that isn’t a smart TV on the latest OS, they limit you to a 720p low bitrate stream, even if you pay for 4k. (See Louis Rossman’s video on the topic)

jsheard6 hours ago

OP said they're using an Apple TV, which most definitely supports the 4K DRM.

array_key_first6 hours ago

The bit rate is unfortunately crushed to hell and back, leading to blockiness on 4K.

bombela3 hours ago

Yep, and they also silently downgrade resolution and audio channels on an ever changing and hidden list of browsers/OS/device overtime.

Meanwhile pirated movies are in Blu-ray quality, with all audio and language options you can dream of.

mulderc6 hours ago

I also find Netflix video quality shockingly bad and oddly inconsistent. I think they just don’t prioritize video quality in the same way as say apple or Disney does.

pcchristie5 hours ago

I cancelled Netflix for this exact reason. 4K Netflix looks worse than 720 YouTube, yet I pay(paid) for Netflix 4K, and at roughly 2x what I paid for Netflix when it launched. It's genuinely a disgrace how they can even claim with a straight face that you're actually watching 4K. The last price rise was the tipping point and I tapped out after 11 years.

mtoner236 hours ago

Probably some function of your location to data centers. I find hbo max to be aysmal these days. But I've learned to just stop caring about this stuff since no one else in my life does

jiggawatts5 hours ago

https://xkcd.com/1015/

Now you can be mad about two things nobody else notices.

prhn4 hours ago

Netflix on Apple TV has an issue if "Match Content" is "off" where it will constantly downgrade the video stream to a lower bitrate unnecessarily.

Even fixing that issue the video quality is never great compared to other services.

not_a_bot_4sho5 hours ago

Oddly enough, I observe something to the opposite effect.

I wonder if it has more to do with proximity to edge delivery nodes than anything else.

tr458722677 hours ago

>AV1 sessions use one-third less bandwidth than both AVC and HEVC

Sounds like they set HEVC to higher quality then? Otherwise how could it be the same as AVC?

pornel7 hours ago

There are other possible explanations, e.g. AVC and HEVC are set to the same bitrate, so AVC streams lose quality, while AV1 targets HEVC's quality. Or they compare AV1 traffic to the sum of all mixed H.26x traffic. Or the rates vary in more complex ways and that's an (over)simplified summary for the purpose of the post.

Netflix developed VMAF, so they're definitely aware of the complexity of matching quality across codecs and bitrates.

tr458722677 hours ago

I have no doubt they know what they are doing. But it's a srange metric no matter how you slice it. Why compare AV1's bandwith to the average of h.264 and h.265, and without any more details about resolution or compression ratio? Reading between the lines, it sounds like they use AV1 for low bandwidth and h.265 for high bandwidth and h.264 as a fallback. If that is the case, why bring up this strange average bandwidth comparison?

dylan6047 hours ago

definitely reads like "you're holding it wrong" to me as well

forgotpwd162 hours ago

Am I the only one that thought this is an old article by the title? AV1 is now 10 years old and AV2 has been announced for year-end release few months ago. If anything the news is that AV1 powers only 30% by now. At least HEVC, released about the same time, has gotten quite popular in warez scene (movies/TV/anime) for small encodes, whereas AV1 releases are still considered a rarity. (Though to be fair 30% Netflix & YT means AV1 usage in total is much higher.) Will've expected a royalty-free codec to've been embraced more but seems its difficulty for long time to be played on low power devices hindered its adoption.

aperture1474 hours ago

AV1 is not new anymore and I think most of the modern devices are supporting them natively. Some devices like Apple even have a dedicated AV1 HW-accelerator. Netflix has pushing AV1 for a while now so I thought that the adoption rate should be like 50%, but it seems like AV1 requires better hardware and newer software which a lot of people don't have.

smallstepforman3 hours ago

Dont forget that people also view Netflix on TV’s, and a large number of physical TV’s were made before AV1 was specced. So 30% overall may also mean 70% on modern devices.

ls6127 hours ago

On a related note, why are release groups not putting out AV1 WEB-DLs? Most 4K stuff is h265 now but if AV1 is supplied without re-encoding surely that would be better?

avidiax7 hours ago

I looked into this before, and the short answer is that release groups would be allowed to release in AV1, but the market seems to prefer H264 and H265 because of compatibility and release speed. Encoding AV1 to an archival quality takes too long, reduces playback compatibility, and doesn't save that much space.

There also are no scene rules for AV1, only for H265 [1]

[1] https://scenerules.org/html/2020_X265.html

aidenn05 hours ago

I'm surprised it took so long for CRF to dethrone 2-pass. We used to use 2-pass primarily so that files could be made to fit on CDs.

breve5 hours ago

> Encoding AV1 to an archival quality takes too long

With the SVT-AV1 encoder you can achieve better quality in less time versus the x265 encoder. You just have to use the right presets. See the encoding results section:

https://www.spiedigitallibrary.org/conference-proceedings-of...

dd_xplore2 hours ago

Yeah, is there any good(and simple)guide for SVT-AV1 settings? I tried to convert many of my stuff to it but you really need to put a lot of time to figure out the correct settings for your media, and it becomes more difficult if your media is in mixed formats, encodings etc.

ls6127 hours ago

Yeah I’m talking about web-dl though not a rip so there is no encoding necessary.

chrisfosterelli6 hours ago

Player compatibility. Netflix can use AV1 and send it to the devices that support it while sending H265 to those that don't. A release group puts out AV1 and a good chunk of users start avoiding their releases because they can't figure out why it doesn't play (or plays poorly).

hapticmonkey3 hours ago

I've seen some on private sites. My guess is they are not popular enough yet. Or pirates are using specific hardware to bypass Widevine encryption (like an Nvidia Shield and burning keys periodically) that doesn't easily get the AV1 streams.

aidenn05 hours ago

I'm not in the scene anymore, but for my own personal encoding, at higher quality settings, AV1 (rav1e or SVT; AOM was crazy slow) doesn't significantly beat out x265 for most sources.

FGS makes a huge difference at moderately high bitrates for movies that are very grainy, but many people seem to really not want it for HQ sources (see sibling comments). With FGS off, it's hard to find any sources that benefit at bitrates that you will torrent rather than stream.

mrbluecoat5 hours ago

h.264 has near-universal device support and almost no playback issues at the expensive of slightly larger file sizes. h.265 and av1 give you 10-bit 4K but playback on even modest laptops can become choppy or produce render artifacts. I tried all three, desperately wanting av1 to win but Jellyfin on a small streaming server just couldn't keep up.

Dwedit7 hours ago

Because pirates are unaffected by the patent situation with H.265.

homebrewer2 hours ago

Everyone is affected by that mess, did you miss the recent news about Dell and HP dropping HEVC support in hardware they have already shipped? Encoders might not care about legal purity of the encoding process, but they do have to care about how it's going to be decoded. I like using proper software to view my videos, but it's a rarity afaik.

ls6127 hours ago

But isn’t AV1 just better than h.265 now regardless of the patents? The only downside is limited compatibility.

bubblethink5 hours ago

HW support for av1 is still behind h265. There's a lot of 5-10 year old hw that can play h265 but not av1. Second, there is also a split bw Dovi and HDR(+). Is av1 + Dovi a thing? Blu rays are obviously h265. Overall, h265 is the common denominator for all UHD content.

BlaDeKke6 hours ago

Encoding my 40TB library to AV1 with software encoding without losing quality would take more then a year of not multiple years, consume lots of power while doing this, to save a little bit of storage. Granted, after a year of non stop encoding I would save a few TB of space. But it think it is cheaper to buy a new 20TB hard drive than the electricity used for the encoding.

phantasmish6 hours ago

I avoid av1 downloads when possible because I don’t want to have to figure out how to disable film grain synthesis and then deal with whatever damage that causes to apparent quality on a video that was encoded with it in mind. Like I just don’t want any encoding that supports that, if I can stay away from it.

+1
coppsilgold5 hours ago
+1
adgjlsfhk15 hours ago
+1
Wowfunhappy5 hours ago
conartist66 hours ago

For a second there I wasn't looking very close and I thought it said that 30% of Netflix was running on .AVI files

shmerl6 hours ago

Qualcomm seems to be lagging behind and doesn't have AV1 decoder except in high end SoCs.

notatoad5 hours ago

I understand that sometimes the HN titles get edited to be less descriptive and more generic in order to match the actual article title.

What’s the logic with changing the title here from the actual article title it was originally submitted with “AV1 — Now Powering 30% of Netflix Streaming” to the generic and not at all representative title it currently has “AV1: a modern open codec”? That is neither the article title nor representative of the article content.

VerifiedReports5 hours ago

Amen. The mania for obscurity in titles here is infuriating. This one is actually replete with information compared to many you see on the front page.

CyberDildonics2 hours ago

hacker news loves low information click bait titles. The shorter and more vague the better.

pants24 hours ago

Though in the original title AV1 could be anything if you don't know it's a codec. How about:

"AV1 open video codec now powers 30% of Netflix viewing, adds HDR10+ and film grain synthesis"

nerdsniper4 hours ago

AV1 is fine as-is. Plenty of technical titles on HN would need to be googled if you didn't know it. Even in yours, HDR10+ "could be anything if you don't know it". Play this game if you want, but it's unwindable. The only people who care about AV1 already know what it is.

pants23 hours ago

Well, I'm interested in AV1 as a videographer but hadn't heard of it before. Without 'codec' in the title I would have thought it was networking related.

Re: HDR - not the same thing. HDR has been around for decades and every TV in every electronics store blasts you with HDR10 demos. It's well known. AV1 is extremely niche and deserves 2 words to describe it.

cyphar3 hours ago

AV1 has been around for a decade (well, it was released 7 years ago but the Alliance for Open Media was formed a decade ago).

It's fine that you haven't heard of it before (you're one of today's lucky 10,000!) but it really isn't that niche. YouTube and Netflix (from TFA) also started switching to AV1 several years ago, so I would expect it to have similar name recognition to VP9 or WebM at this point. My only interaction with video codecs is having to futz around with ffmpeg to get stuff to play on my TV, and I heard about AV1 a year or two before it was published.

edoceo2 hours ago

I'm old (50) and have heard AV1 before. My modern TV didn't say HDR or HDR10 (it did say 4k). Agree that AV1 should include "codec".

One word, or acronym, just isn't enough to describe anything on this modern world.

lII1lIlI11ll2 hours ago

> Though in the original title AV1 could be anything if you don't know it's a codec.

I'm not trying to be elitist, but this is "Hacker News", not CNN or BBC. It should be safe to assume some level of computer literacy.

averageRoyalty2 hours ago

Knowledge of all available codecs is certainly not the same tier as basic computer literacy. I agree it doesn't need to be dumbed down to the general user, but we also shouldn't assume everyone here know every technical abbreviation.

efitz3 hours ago

The article barely mentioned “open”, and certainly gave no insight as to what “open” actually means wrt AV1.

wltr2 hours ago

For me that’s a FU moment that reminds me ‘TF am I doing here?’ I genuinely see this resource as a censoring plus advertising (both for YC, obviously) platform, where there are generic things, but also things someone doesn’t want you to read or know. The titles are constantly being changed to gibberish like right here, the adequate comments or posts are being dead, yet the absolutely irrelevant or offensive things, can stay not touched. Etc.

cortesoft3 hours ago

It is usually Dang using his judgment.

big-and-small2 hours ago

I really like moderation on HN in general, but honestly this inconsistent policy of editorializing titles is bad. There were plenty of times where submitter editorialized titles (e.g GitHub code dumps of some project) were changed back to useless and vague (without context) original titles.

And now HN administration tend to editorialize in their own way.

7e5 hours ago

Also, it’s not the whole picture. AV1 is open because it didn’t have the good stuff (newly patented things) and as such I also wouldn’t say it’s the most modern.

adgjlsfhk14 hours ago

AV1 has plenty of good stuff. AOM (the agency that developed AV1) has a patent pool https://www.stout.com/en/insights/article/sj17-the-alliance-... comprising of video hardware/software patents from Netflix, Google, Nvidia, Arm, Intel, Microsoft, Amazon and a bunch of other companies. AV1 has a bunch of patents covering it, but also has a guarantee that you're allowed to use those patents as you see fit (as long as you don't sue AOM members for violating media patents).

AV1 definitely is missing some techniques patented by h264 and h265, but AV2 is coming around now that all the h264 innovations are patent free (and now that there's been another decade of research into new cutting edge techniques for it).

bawolff5 hours ago

Just because something is patented doesn't necessarily mean its good. I think head to head comparisons matter more. (Admittedly i dont know how av1 holds up)

parl_match5 hours ago

Yes, but in this case, it does.

AV1 is good enough that the cost of not licensing might outweigh the cost of higher bandwidth. And it sounds like Netflix agrees with that.

beritdotdev3 hours ago

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badmonster6 hours ago

[dead]

beritdotdev6 hours ago

[dead]

endorphine5 hours ago

Is it me or this post has LLM vibes?

kvirani7 hours ago

Top post without a single comment and only 29 points. Clearly my mental model of how posts bubble to the top is broken.

yjftsjthsd-h7 hours ago

IIRC, there's a time/recency factor. If we assume that most people don't browse /newest (without commenting on should, I suspect this is true), then that seems like a reasonable way to help surface things; enough upvotes to indicate interest means a story gets a chance at the front page.